Davis+Gilbert LLP’s Post

I am excited to join Marie Potel-Saville at 12pm ET tomorrow to discuss the enormous potential of #AI to enhance deceptive consumer practices and the AI roadmaps companies should be following to harness it ethically. Register for our webinar here: 🔗 Register Now: https://lnkd.in/exMmqHay #DarkPatterns #MarketingLaw #TechLaw

Join us for an exciting opportunity to elevate your marketing strategy with responsible AI! 🌟 📅 Mark your calendar for tomorrow, June 25, 2024, at 12am ET / 6pm CEST and be part of an interactive webinar specifically designed for brands and marketers. 🎙️ Hear from Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. 🔗 Register Now: https://lnkd.in/exMmqHay What’s in store for you: Understanding: Dive deep into dark patterns and AI applications. Compliance: Get an overview of US and EU regulatory landscapes, including the EU AI Act. Issue Spotting: Identify potential consumer risks, privacy issues, and regulatory aspects in AI-driven marketing. Best Practices: Gain practical advice for ethical, compliant, and impactful AI utilization. Q&A Session: Engage with experts and get your questions answered in real time. Don’t miss out on this chance to lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar

🚀 Don’t miss the chance to enhance your marketing approach with responsible AI! 🚀 We’re excited to invite you to an interactive webinar tailored for brands and marketers keen on leveraging AI responsibly while creating exceptional campaigns and impactful digital experiences. 🌟 🗓️ Date: June 25, 2024 ⏰ Time: 12am ET / 6pm CEST 🎤 Speakers: Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. 🔗 Register Now: https://lnkd.in/exMmqHay 🔍 What You’ll Learn: ✅ Understanding: In-depth examination of dark patterns and AI applications. ✅ Compliance: Overview of US and EU regulatory landscapes, including the EU AI Act. ✅ Issue Spotting: Recognize potential consumer risks, privacy issues, and special regulatory aspects in AI-driven marketing. ✅ Best Practices: Receive practical advice for ethical, compliant, and impactful AI utilization. ✅ Q&A Session: Bring your queries and gain expert insights in real time. R eserve your spot now and lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar

🚀 How is #AI amplifying #deception and #darkpatterns? 🚀 Excited to invite you to an interactive webinar tailored for brands and marketers keen on leveraging AI responsibly while creating exceptional campaigns and impactful digital experiences. 🌟 🗓️ Date: June 25, 2024 ⏰ Time: 12am ET / 6pm CEST 🎤 Speakers: Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. Delve into the world of "dark patterns" in digital marketing—strategies crossing the line between marketing and manipulation—and explore how AI is enhancing these practices. 🔍 What You’ll Learn: ✅ Understanding: In-depth examination of dark patterns and AI applications. ✅ Compliance: Overview of US and EU regulatory landscapes, including the EU AI Act. ✅ Issue Spotting: Recognize potential consumer risks, privacy issues, and special regulatory aspects in AI-driven marketing. ✅ Best Practices: Receive practical advice for ethical, compliant, and impactful AI utilization. ✅ Q&A Session: Bring your queries and gain expert insights in real time. 💡 Why Attend? - Acquire actionable insights through engaging visuals and real-world examples. - Learn to safeguard your brand and uphold consumer trust. - Stay informed on regulatory shifts and ethical concerns. 🔗 Register Now: https://lnkd.in/exMmqHay Don’t miss the chance to enhance your marketing approach with responsible AI. Reserve your spot now and lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar 💫 Regain your freedom online

🚀 How is #AI amplifying #deception and #darkpatterns? 🚀 Excited to invite you to an interactive webinar tailored for brands and marketers keen on leveraging AI responsibly while creating exceptional campaigns and impactful digital experiences. 🌟 🗓️ Date: June 25, 2024 ⏰ Time: 12am ET / 6pm CEST 🎤 Speakers: Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and myself! Delve into the world of "dark patterns" in digital marketing—strategies crossing the line between marketing and manipulation—and explore how AI is enhancing these practices. 🔍 What You’ll Learn: ✅ Understanding: In-depth examination of dark patterns and AI applications. ✅ Compliance: Overview of US and EU regulatory landscapes, including the EU AI Act. ✅ Issue Spotting: Recognize potential consumer risks, privacy issues, and special regulatory aspects in AI-driven marketing. ✅ Best Practices: Receive practical advice for ethical, compliant, and impactful AI utilization. ✅ Q&A Session: Bring your queries and gain expert insights in real time. 💡 Why Attend? Acquire actionable insights through engaging visuals and real-world examples. Learn to safeguard your brand and uphold consumer trust. Stay informed on regulatory shifts and ethical concerns. 🔗 Register Now: https://lnkd.in/eTJcirNf Don’t miss the chance to enhance your marketing approach with responsible AI. Reserve your spot now and lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar 💫 Regain your freedom online

🚀 Navigating 2024 Marketing Challenges with AI 🤖 #challenges: a)Privacy Balancing Act: Striking a balance between hyper-personalization and customer privacy. b)Transparent Algorithms: Addressing the need for algorithmic transparency to build trust. c)Skill Gap: Bridging the gap by upskilling teams in AI and analytics. d)Ethical Marketing: Ensuring ethical practices amid AI's influence on decision-making. #Solutions: 1.Data Governance: Implement robust data governance practices for responsible personalization. 2.Explainable AI: Prioritize the use of transparent and explainable AI algorithms. 3.Training Programs: Invest in training programs to empower teams with AI expertise. 4.Ethics Framework: Develop and adhere to a comprehensive ethics framework in marketing strategies. 🔗 Join the conversation! Share your solutions and insights. 🚀 #AIChallenges #MarketingSolutions #FutureOfMarketing #digitalamarketing #aiautomation #marketingagency #marketing

🚀 Is ethical AI the secret to unlocking the full potential of consumer data analysis? 🤔 At Quark Marketing, we're constantly exploring innovative strategies to harness the power of technology in our digital marketing efforts. Today, we're diving into the topic of ethical AI use in consumer data analysis and its impact on shaping the future of marketing. Insights: - Ethical AI can enhance customer engagement and personalization while respecting privacy and data security. - Leveraging AI responsibly can lead to more accurate and actionable insights, driving better decision-making in marketing strategies. - Implementing ethical AI practices can build trust with consumers and enhance brand reputation in the long run. At Quark Marketing, we've seen firsthand how ethical AI use has revolutionized our approach to consumer data analysis, allowing us to deliver more targeted and meaningful campaigns for our clients. What are your thoughts on the ethical use of AI in consumer data analysis? How do you see it shaping the future of marketing? Share your insights in the comments below! #EthicalAI #ConsumerDataAnalysis #DigitalMarketing #InnovativeStrategies #MarketingTransformation #QuarkMarketing #AIinMarketing Check out more at www.quarkmarketing.in 📧 contact@quarkmarketing.in

- Be mindful of ethical and legal considerations when deploying generative AI in advertising campaigns: - Follow regulations and laws regarding the use of generative AI to prevent security risks and malicious content. - Avoid using input prompts that contain prohibited materials and always review the output for compliance. - Maintain brand authenticity by combining human creativity with AI-generated content: - Cross-check AI-generated ideas for authenticity before implementing them in campaigns. - Implement a content review process to prevent biases, discrimination, or inaccurate outputs from the AI system. - Invest in upskilling your workforce to optimize the use of generative AI in marketing efforts: - Train teams in compliance and editorial oversight for the optimal utilization of AI tools. - Combine human creativity with AI-generated content for successful advertising campaigns in today's media landscape. How do you ensure ethical and legal compliance when leveraging generative AI in your advertising strategies? #AIinMarketing #GenerativeAI #BrandAuthenticity #ComplianceTraining #HumanCreativity #MarketingStrategies Learn more about this topic here: https://lnkd.in/di4KMXRK At Grow Scale Win™, we use AI to enhance productivity and efficiency. The AI Growth System® provides a holistic approach to business growth with a personalized strategy and AI-powered tools for lead generation, nurturing prospects, and closing sales. Learn more at www.growscale.win. DM us with any questions.

🌟 🎯 The intersection of AI and the creative sector unleashes new opportunities for targeted campaigns, personalized content and data-driven decision-making. ✳ It also poses unique legal challenges concerning intellectual property (IP), allegations of privacy violations, ethical dilemmas and liability disputes that demand a thoughtful and balanced approach. ✨ 4A's brings you two offerings to help you gain a well-rounded perspective on the topic. Leverage the benefits of AI-driven technologies and stay informed on what it takes to navigate the risks. 📢1 - Don't miss our webinar to unlock the full potential of AI! 🚀 Why should agencies embrace AI? 🗓️ Wednesday, August 30, 2023 ⏰ 1:00 pm - 1:45 pm ET Explore the transformative impact of AI on agencies' marketing strategies. Uncover how AI is becoming the driving force behind agencies' success. Speakers: 🎤 Anders Mortensen, Managing Director, Agency, Google Moderator: 🎤 Ashwini Karandikar, EVP, Media, Tech & Data, 4A's Register now: https://lnkd.in/eK4ieF66 ------- 📑2 - Get our guidance paper outlining some of the key legal risks creators, brands and agencies need to navigate with caution. https://lnkd.in/gDkdbG6z #AI #aicontentcreation #airisks #airiskmanagement #aibenefits #aiformarketing #artificialintelligence