Staying informed about the latest developments in the public relations industry is critical as the industry continues to evolve.
At Davis+Gilbert LLP, we track M&A activity in the public relations industry on a regular basis, as well as assessing general trends in buyer type, seller revenue rangle, and seller specialties. Sign up for our quarterly tracker and insights directly using the QR code in the carousel below!
Some key findings based on the M&A data we compiled for the first six months of 2024:
🔢 There were 52 completed transactions in the first six months of 2024 — very similar to the robust activity level from first half of last year.
🛍 Last year, private equity-backed buyers took a major foothold of the deals (47%). We are seeing this number decline in 2024 so far (33%), likely due to a tightening of purse strings and an unstable interest rate environment.
💹 While the level of small and mid-size deal activity continues to be robust (88% of deals), this year we saw a sharp uptick in deals involving sellers with revenues of more than $25M — representing 12% of the overall deal volume (almost 3x more than during the comparable period in 2023).
📚 Integrated/full-service firms accounted for 32% of the seller specialties in the first six months of 2024, demonstrating that firms are continuing to implement diverse service offerings and taking an omnichannel approach to their communications and marketing solutions.
🎨 Not surprisingly, the most in demand service offerings of the sellers from January – June of 2024 were digital and social media, branding, content and strategy development, and media relations.
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