Davina Robinson’s Post

My book, Punchlines to Profit: How to Leverage The Power of Comedy to Create Revenue-Generating Content is launching March 30! Really excited to share the benefits of implementing comedy in both your content and life. If you’re a fan of digital marketing and/or comedy, this is for you. For more info, head to www.punchlinestoprofit.com

What makes you laugh in advertising? And what makes you cringe? Comedy is a powerful tool in selling products, but not all humor is created equal. Have you noticed that 95% of the commercial spots you see are painfully unfunny? They often come across as trying too hard, desperate to be humorous, or just not funny at all. It's hard to say what the culprit is - maybe it's the editing, the writing, quick turnaround, or the client's demands. Whatever it is, it's rare to find a genuinely funny commercial in the mainstream. However, there are some clever and insightful spots out there that are too smart-funny for the average ad buy. They're hidden in the ether and must be sought out. What are your thoughts? Let's discuss what makes a commercial truly funny and what makes us cringe. Share your insights in the comments! #Advertising #Comedy #Commercial #Spots #Creativity

Get my Book Direct and at a Discount: "20 Questions Answered about being a Standup Comic" Great if interested in standup comedy, or as a Gift! #standup #standupcomedy #training #book #lessons #Learnstandup #learncomedy #Discount

Curious about the behind-the-scenes of a #contentmarketer's world? Picture this: orchestrating a lively comedy show on the keyboard, where every keypress births a new idea, amidst the delightful chaos of #creativity! Ideas ki jai ho! #ContentMarketing #CreativeHustle #ContentLife #Storytelling #ContentStrategy #ThoughtLeadership #LinkedInInsights #DigitalMarketingInsights #ContentCreators #ContentMarketing #DigitalMarketing #Contentcreation #Contentwriter #Contentwriting

This is just a dumb question. 😂 Imagine needing 3 weeks to edit 13 minutes. 🤣☠️⚰️ I used to edit hour-long shows (44 minutes and 30 seconds to leave space for commercials) in 8 hours. 🥱🛌 What this person is really asking is how much should they try to charge based on time? Except you shouldn't be charging for time. You should be charging for results. So it doesn't matter how long it takes you to lazily edit 13 minutes like the scrub that you are. #WhereDoTheyGetThesePeople #FirstWorldProblems

“We're not just another brand; we're the one that made you smile.” Why is effective comedy writing so important in advertising? Because it makes you memorable. Read more at the blog. https://bit.ly/3LPusKW

So after what seems like a lifetime in the wilderness, humour is seemingly back on the menu for 2024.* To anyone who wants to write funny ads - or anything funny - check out this course by Brent Forrester (The Simpsons, The Larry Sanders Show, The Office). While the course is designed to help aspiring comedy writers create their own sitcom from concept to first rewrite, its principles work whether you’re writing a 30-minute episode or a 30-second spot. I took the course a year-or-so ago and it was awesome. Since then I've completed a new spec script as well as vastly improved an existing one that has gained interest from folks working with the BBC and Channel 4. Beyond that, it gave me a much better understanding of what actually makes stuff funny. Brent is super charismatic, enthusiastic and knowledgeable, and I think the 6-week course is something ridiculously cheap like £90, so well worth a look. It's also a lot of fun. Sadly I’m not on commission, just a fan of comedy. Hopefully, together, we can bring it back to advertising. Check it out here: https://lnkd.in/ea5ijhve In the meantime, if your scripts are seriously lacking in LOLs, I'm here to help from Monday. #comedy #comeback #humour #advertising #marketing *Kudos to the likes of Mischief @ No Fixed Address, Colenso BBDO and Orchard who got a headstart in 2023.

This one presentation mistake can cost cost you a client… Never, ever give your material to someone else and expect them to ‘wing it’. It won’t work. It’ll make them feel bad. And you won’t win the client. If there’s an emergency, it’s always better to reschedule. If there isn’t an emergency, then why are you fobbing this off to someone else? Create the material together and then they’ll understand the message that you want to land. But don’t leave people blindsided. It wont be useful for you, them, or them client. Here’s another high quality, high comedy video demonstrating how the mistake can play out… #presentationtips #prepare #presentation #video

This article made me laugh (in a good way) 😄 https://bit.ly/3Hfv8qu. Check out these great examples of funny and eye-catching commercials curated by Kushagra Oberoi (https://lnkd.in/ghRciNvE). Enjoy the humor and creativity! 🎬👏 #EyeCatchingAds #FunnyCommercials #CreativeAdvertising

This article made me laugh (in a good way) 😄 https://bit.ly/3Hfv8qu. Check out these great examples of funny and eye-catching commercials curated by Kushagra Oberoi (https://lnkd.in/gdHYWGJc). Enjoy the humor and creativity! 🎬👏 #EyeCatchingAds #FunnyCommercials #CreativeAdvertising