David LeDuc’s Post

Maybe finally we will see som changes when it comes to personal data privacy! #dataprivacy #privacy #security #databrokers #dataanalytics

The Colorado Attorney General's Office has recently unveiled an important development under the Colorado Privacy Act and its accompanying regulations. They've released an official list of approved universal opt-out mechanisms (UOOM). 🔍 Key Highlight: The list currently features the Global Privacy Control (GPC) as the recognized UOOM. This means that all entities operating under the Colorado Privacy Act need to integrate and acknowledge GPC by July 1, 2024. This update follows the Office's prior consideration of three potential UOOMs, demonstrating a continued commitment to enhancing consumer privacy rights and organizational transparency. Stay informed and ensure your compliance by the set deadline! Thanks David Stauss for the timely update. #ColoradoPrivacyAct #DataPrivacy #ConsumerRights #GPC #ComplianceUpdate

Colorado is one of a few states that have enacted #privacy legislation that requires or references a UOOM - or Universal Opt Out Mechanism. This still doesn't solve the underlying issue (that issue being that advertisers are convinced they are entitled to the attention of potential consumers), but it does offer folks a mechanism by which they can limit the sale of their #personaldata for targeted advertising. To say this is a good thing and desperately needed is a tremendous understatement. Not a perfect measure by any means, as Keir Lamont hints at below, but a big step in the right direction. #privacyisahumanright

Colorado is first to the line in providing specifics with regard to Universal Opt-Out Mechanisms. Under Colorado (and many other US state data protection laws) businesses that sell personal data or use personal data for targeted advertising are required to accept and adhere to universal opt-out signals that automatically opt users out of such selling or advertising activities. The Colorado AG has identified one such signal as valid under the Colorado Privacy Act: The Global Privacy Control developed by globalprivacycontrol.org. https://coag.gov/uoom/

🔔 Upcoming issue in ad tech to watch: Yesterday, the California Children's Data Privacy Act passed the assembly in California. ◼ This bill seeks to prohibit businesses from sharing for cross context behavioral advertising data of anyone under the age of 18 without consent. ◼ Would require the California Privacy Protection Agency to: 1. adopt regulations to establish technical specifications for an opt-out preference signal that allows the consumer, or the consumer's parent or guardian, to specify that the consumer is a child; and 2. adopt regulations regarding age verification.

🌐 News Alert! The American Advertising Federation has joined the Responsible Privacy in Advertising Initiative, an advertising industry effort launched by the Association of National Advertisers and the 4A's to provide policymakers and the industry with a roadmap to expand privacy protections for all Americans, champion responsible approaches to the use of data in online advertising, and to develop additional guidance and tools to drive compliance with data privacy laws and industry standards. 4A's President and CEO Marla Kaplowitz calls attention to the fact that the Responsible Privacy in Advertising Initiative has been hosting substantive discussions among industry leaders committed to moving our industry forward in its support of responsible data practices and effective industry education and advocacy. We look forward to continuing this important progress together. #dataprivacy #responsibleprivacy #privacycompliance 

In-House Privacy is helping it's digital marketing clients navigate compliance with privacy law, including the newly enforceable CCPA Regulations. Read Ben Isaacson's article for our client, Choozle, 'Decoding California's Privacy Changes: 5 Must-Read Updates for Digital Marketers' to learn how to comply with these regulations. https://lnkd.in/gb7mFiJU #privacy #dataprivacy #ccpa #digitalmarketing

Colorado posted a proposed list of three universal opt-out mechanisms--the #GPC, the OptOutCode, and the Opt-Out Machine--that companies will need to honor under the Colorado Privacy Act (the #CPA) starting July 1, 2024. [As a reminder, a user can send these signals to tell the company that they don't want their personal information sold or used for targeted advertising.] While six other states require (or will require once their law takes effect) compliance with an opt out signal, only Colorado has been nice enough to tell businesses which signals they must honor. This provides critical clarity and predictability for companies. Colorado's list could serve as an informal #safeharbor in other states. I suspect other states, at least until (or if) they issue their own guidance, will decline enforcement action when a company responds to all the signals on Colorado's list.

Advertising is about to change forever… Are you ready? If you caught up on our latest byte-size blog, you'll know the first US privacy legislation has come into play. The New Jersey Privacy Act is setting a precedent for other states to follow suit in prioritizing data and privacy… At Net Natives, we're already one step ahead... 👣 In our upcoming webinar, we’ll give you tips and best practices to address the privacy changes in the US to maximize your marketing efforts. 💡We'll discuss the changes in legislation and on some of your favorite advertising platforms 🛠️We'll go through what needs to change in your ad setup 🌟And we'll showcase some of the best in class examples Save the date for Thursday, 18 April at 10.00 am (EDT) and book your place here 👉 https://bit.ly/49jfuWq Stay ahead of the curve with our Bytesize updates for the latest in tech, data, and platform 👉 https://bit.ly/3PBWrzG

🗞️ Latest Industry News! 🗞️ A bipartisan group of lawmakers, led by Maria Cantwell and Cathy McMorris Rodgers, introduced the American Privacy Rights Act (APRA) to establish national standards for personal data protection online. If passed, APRA would give consumers more control over their data, including the right to access, delete, and opt out of targeted advertising. Despite concerns about its impact on digital advertising, APRA offers the potential for simplified compliance and bipartisan support. As a digital marketing agency, we're closely monitoring these developments. What do you think about APRA and its potential impact on your digital advertising strategies? Leave a comment below! 🤔 To read the rest of the article visit: https://lnkd.in/g_nC37yR