Part 2 - Market. Since 2016, OTT services have appeared in Uzbekistan, which is an impressive achievement.
It is unclear how they started, but now they are full-fledged platforms with acquiring, an extensive library of movies, TV channels, and integration with Russian online cinemas. Pirated content is often found next to licensed content on the same shelf, which is confusing at first.
When launching one of our platforms, I analyzed a dozen players in the market. Half of them provide users with client applications for mobile devices, Smart TVs, as well as for Fire TV and Roku. In addition, some online cinemas operate here independently in the B2C segment, for example, Kinopoisk.
The SVOD monetization model predominates, while the AVOD is rarely used.
Often, account replenishment is carried out through payment systems in the personal account, instead of using acquiring. This is more convenient than replenishing with cash through a street terminal (yes, the one with a screen and a money receiver), but it does not provide the advantages of recurring payments.
Overall, of course, the market is saturated, but there are places where you can expand: there are still enough regions with cable TV, not so many stories with bundling services, with a user-friendly interface, and, of course, uncharted territory in terms of marketing tools and collaborations.
Have a great weekend =)
