Dan Rayburn’s Post

Netflix is setting its sights on the NFL’s Christmas Day game. Live events, from celebrity roasts to major boxing matches and awards shows, have tested Netflix's capacity to handle large-scale live streaming. This strategic move, indicated by previous acquisitions like WWE Raw, shows Netflix's commitment to capturing the sports audience. As platforms like YouTube TV, Peacock, and Max continue to shape the landscape of sports broadcasting for cord-cutters and cord-nevers, it will be interesting to see how Netflix competes if they secure the NFL rights. What innovations do you think Netflix could bring to live sports broadcasting? #Netflix #NFL #LiveStreaming #DigitalTransformation #SportsBroadcasting #streamingwars #streaminglivesports

With the announcement several weeks of the joint Disney, Warner Bros. and Fox streaming sports venture, inevitable questions are asked about the demand (and price) for a product like this. Hub Research surveyed over 3,000 consumers self-described as sports fans. The chart below asked how interested respondents would be in signing up for a streaming service that had exclusive rights to popular sports leagues. Among 'avid fans' of each sports with a live TV subscription, half would be 'very likely' to sign up for a Premier League, NFL or NBA streaming service with exclusive rights. While the new joint venture announced last week does not contain exclusive rights, the data below does provide a decent barometer into the potential success of live sports on streaming platforms. #livesports #sportsstreaming #streaming #streamingplatforms #sportscontent #streamingvideo #svod #avod #premierleague #nfl #nba #sportsfans #livetv #paytv

CrackStreams College Football A New Era of Sports Streaming In the digital age, the way we consume sports has drastically evolved. Traditional cable television is no longer the only medium through which fans can catch their favorite games. Among the plethora of streaming options, CrackStreams has emerged as a notable platform for accessing live sports, including college football. This article explores crackstreams college football impact viewership, its pros and cons, and the future of sports streaming. #crackstreams_college_football #sport #football #fans https://lnkd.in/eM9ftcxV

Is the NHL on the decline? Based on the numbers, maybe… but remember, these numbers don’t tell the whole story. As technology progressed and the fan experience became more fragmented due to streaming platforms, apps, and other media, we've seen a dip in NHL television viewership, but not necessarily a decline in overall league interest. This goes for all sports. Fans are looking for new ways to watch and engage with sports. For more info about how we can help OTT providers, click here: https://hubs.li/Q02tq7Xy0 #sportscontent #sportsmarketing #nhl #howtowatch #ott #contentmarketing #fanengagement #dataskrive

Kick Off the Ultimate NFL Season in 2023: Explore the Top 20 NFL Streaming Sites for Uninterrupted Access to Every Live NFL Game - Your Playbook for a Year of Thrilling Football Action #NFLStreaming #WatchNFL #LiveNFLGames #NFLOnline #NFLLiveStream

#Sports media has experienced a significant shift, marking a point of no return. The exclusive Amazon National Football League (NFL) Thursday streaming deal in 2022 was a game-changer, and just the beginning of more changes. Amazon's Black Friday event featured dynamic ad insertion, live commerce, AI overlays, and multiple synced 4K feeds, attracting a younger audience. Apple and Google/YouTube secured exclusive positions in sports media, while Netflix entered into live #sports #streaming #game. The decline of traditional #TV, accelerated cord-cutting, and the rise of streaming packages have changed the sports media landscape. The collapse of the Pac-12 conference, changes in local broadcast models, Saudi investments in MMA, boxing, soccer, and golf means more change in sports media over the coming years. https://lnkd.in/gGywnVcP #sportsmarketing #streamingtv #streamingmedia #streamingwars Peacock Paramount NBCUniversal CBS Fox Corporation

Super interesting breakdown of the exclusive NFL streaming episode on Peacock from this weekend. Considering all factors, hard to say it was not a brilliant strategic move. Would love to see the user retention rate here though! #NFL #Streaming #peacock #advertising

Huge news in the world of streaming broke earlier this week as WWE and Netflix announced a $5bn deal that will see the Sports Entertainments flagship show coming excursively to the streaming service. This is a massive deal (I promise), and signifies the changing landscape of TV as we know it. It would be easy to assume that this just the start of streaming services such as Netflix, Amazon Prime, DAZN and Peacock onboarding the rights to major sporting events. Does this signify the start of the end to TV and Sports almost seven decade dominance of holding the exclusive live broadcast Sport TV rights? I am interested to see what my networks thought on this topic is, what could be the next sport to make the jump? #itrecruitment #sport #streaming

🏈 🏈 🏈 It's Super Bowl weekend, as you all know, and instead of creating a comprehensive long article this year I just want to highlight a few things that caught my attention - this is before it happened, so... Before that just few considerations: interest for NFL is super high this season beating estimates, this season saw the first streaming exclusive, NFL expanding worldwide like never before, it's not a game it's a week long festival (we have still not replicated that here in the EU/UK), it's DAZN now for us. 1️⃣ Broadcast Production: the plans from CBS is stunning 156 cameras and more innovations 2️⃣ Ads: record numbers (7M per 30 secs) and courageous choice for the Apple HT show 3️⃣ Streaming: US will have different streaming options starting from Paramount+ and DAZN worldwide (0.99 offer here) 4️⃣ Tickets average between 10 and 12k makes it the most expensive ever 5️⃣ VIP Suites for 20 people from 1.8M to 2.5M is surreal Extra: Taylor Swift and politics. never predicted that to happen just 6 months ago. 🙏 One more thing: I feel close to all people behind the scenes that will be involved in making this happen from all angles. Links to relevant articles will be in the comments below. Will debrief tomorrow after we saw who won and what happened. ⏰ It's becoming a live blog during the night... #streaming #sport #NFL #SuperBowl

NFL Peacock - Numbers are out! The game, which was also available over-the-air on local stations in Miami and Kansas City, had nearly 28 million viewers, peaking at 24.6 million during the second quarter, and averaging 23 million. The figures also include out-of-home viewing and those streaming on mobile devices via the NFL+ app. A lot of more authoritative commentators are sharing strong opinions, on how NBC will recover the 110M spent on the game, I prefer to wait and see what happens. Will new subscribers stay or churn? I have thought of an alternative take on that: NBC could have spent the same amount of money with traditional ads, they could have bought 2 years of half-time SuperBowl sponsorship (Apple at 50M/year), or 15 30 secs ads for the SuperBowl (average at 7M each in 2023). Would this option have been better? National Football League (NFL) NBCUniversal Peacock #streaming #ott #football