Cuebiq’s Post

Gerald Smith is the best in the business when it comes to breaking down the complexity that defines location data and it's power to drive business results. This is a must see... ...and please reach out if you want to hear more (from Gerald) about how to responsibly collect and activate location data to drive business results!

The digital ad industry is complex and rapidly changing. To survive in this increasingly complicated environment join Davis+Gilbert Privacy + Data Security partners Richard Eisert and Gary Kibel during the webinar, “Commercial Contracting Issues in Digital Advertising”. Throughout this session, Richard and Gary will cover topics such as programmatic deals, direct deals, gating questions, the anatomy of a digital advertising agreement, data issues, and more. Learn more and register below. https://hubs.li/Q025sJBW0 #DigitalAdvertising #CommercialContracting

IAB Diligence is helping to transform the way the ad tech industry and all agencies, digital marketers and brands approach #privacycompliance #privacyregulations and the obligation to complete due diligence on all of your counterparties and vendors in the ecosystem. Michael Hahn and David Cohen continue to lead the industry in a positive way for all constituents. Thank you to all the companies involved in this effort to #comply and create standardized vertical questions for the digital industry. Too many to name here. We are proud to “power” the IAB Diligence Platform. #cpra #ccpa #gdprcompliance #privacyfirst #privacybydesign #vendorprivacy IAB Tech Lab SafeGuard Privacy #proudpartner

How are you designing and leading your teams and projects in the new privacy landscape?

Join us on September 19th from 12:00 PM - 1:00 PM EST for an illuminating FREE webinar: "Pixel Practices & Navigating State Privacy Compliance." Hosted by our own Michael Hahn (EVP General Counsel at IAB and IAB Tech Lab), and special guests: 1. Dan Frechtling (Chief Executive Officer at Boltive) 2. Monika Jedrzejowska (Chief Privacy Officer and Counsel at Hearst) 3. Natalie LaPorta (Senior Director and Managing Counsel at Walgreens). Pixels enhance site management, advertising & marketing, but can pose privacy challenges. Learn how to tackle risks tied to consumer data collection, storage, and utilization. 🎙️ Our expert panel explores: 📍 Best On-Page Pixel Practices 📍State Privacy Laws' Impact on Pixels 📍 Technical & Contractual Risk Mitigation Don't miss this opportunity to stay ahead in the ever-evolving digital landscape. Save your spot now! 🚀 #PrivacyCompliance #thirdpartycookies

💡 Peter Kosmala Paul Jordan have an insightful discussion on the dynamics in place between advertising and privacy ❓ How can we uphold privacy in the era of data-driven advertising? Our speakers disclose how the two worlds interlink and balance each other #EDAASummit2023

Navigating the New Norm of Consumer Privacy in Digital Advertising In this edition of Forensic Friday, we delve into the evolving landscape of consumer privacy and its profound impact on the realm of digital advertising. As privacy regulations tighten and consumer awareness heightens, the challenge for UK marketing managers at large organisations is not just to adapt but to innovate. Read more at: https://lnkd.in/eXrH9SEX #DataPrivacy #ConsumerPrivacy #DigitalAdvertising #WeAreJACKRYAN

What did Morning Consult identify as the 2 biggest opportunities for companies to build trust with consumers? 1) Be a leader in protecting consumer privacy 2) Be upfront with consumers - don't bury important details in fine print (including Ts&Cs) Note that these were among a long list of things, including "Make products that work" and "Provide refunds if they don't". It just so happens that the top two are closely tied to digital marketing. In other words, one of the best things a company can do today is ensure their digital marketing practices help to build trust with consumers, and not put it at risk.

Respecting Consumer Privacy and Ethical Advertising "Outcomes" Series Sponsored by Attain In this episode of The AdTech Forum, we welcome Jason Niemi, Global Technology Director at Kimberly-Clark. 📺 Watch Here: https://lnkd.in/gNmk8F4W Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy.

🔔 Upcoming issue in ad tech to watch: Yesterday, the California Children's Data Privacy Act passed the assembly in California. ◼ This bill seeks to prohibit businesses from sharing for cross context behavioral advertising data of anyone under the age of 18 without consent. ◼ Would require the California Privacy Protection Agency to: 1. adopt regulations to establish technical specifications for an opt-out preference signal that allows the consumer, or the consumer's parent or guardian, to specify that the consumer is a child; and 2. adopt regulations regarding age verification.