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Sales and marketing are already married...they should be friends too.

In case you missed her at the Denver Sales Enablement Summit, Seismic VP of Enablement Irina Soriano outlines the Enablement Value Chain (EVC) in a new article for Sales Enablement Collective. What is the EVC exactly? According to Irina, it's a "proven framework to align your analytics, partnerships, and enablement team operating model in a unified approach that demonstrably improves seller behavior and business outcomes." Learn more at the link:

Enablement Value Chain: The key to sales enablement success

Enablement Value Chain: The key to sales enablement success

salesenablementcollective.com

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