Tyler Cook’s Post

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Email Marketing For High-Ticket B2B | Turning Emails Into Profits | Increasing Engagement W/ Your Email List | Recovering Dead Email Lists | Rehabilitating Damaged Email Domains | Increasing Inbox Placement

I use a lot of personal stories in my client emails. Like, from my personal life. But I modify them so it fits the frame of the client, audience, and offer. I've written stories about: - my barber - our roomba - our neighbors - books I'm reading - conversations with my kids - frustrating moments in time - lessons I've learned from my clients - lessons I've learned from my experiences The best-performing email (across 3 different clients in completely different industries) was the story about our Roomba smearing dog poop eVeRyWhErE in our house while we were out. (Yes, it's awful and the only people I would wish it on are my inconsiderate neighbors, IYKYK.) I connected it to: - overwhelm - leadership - community - management - and more But the idea is there are interesting stories all around us. And all it takes is a little awareness to convert those experiences into interesting, relevant stories for your audience. Where does your content inspiration come from? #marketing #emailmarketing #emailmarketingstrategy

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