Commerce Layer’s Post

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We welcome the Whiteaway Group as one of our latest customers to kick off a digital transformation using Commerce Layer as their core ecommerce platform. Whiteaway sells kitchen appliances, washing machines, refrigerator/freezers, and other premium products for the home to customers through 12 online shops and 87 stores across Scandinavia. Their largest brands include Skousen, Whiteaway, and Tretti, making them the preferred home appliances partner across Scandinavia. When asked why Whiteaway chose Commerce Layer, Whiteaway's Chief Product and Technology Officer Thomas Rosendahl offered the following explanation: "Commerce Layer's focus has helped us simplify our tech stack. The way they think about commerce aligns exactly with what we need to solve. They are 100% transparent, their docs are exceptional, and they showed an eagerness to help from the start."

  • Thomas Rosendahl, the Chief Product and Technology Officer for the Whiteaway Group states why Whiteaway chose Commerce Layer as their commerce engine: 

"Commerce Layer's focus has helped us simplify our tech stack. The way they think about commerce aligns exactly with what we need to solve. They are 100% transparent, their docs are exceptional, and they showed an eagerness to help from the start."

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