Columbia Sportswear Company’s Post

Weekend Hackathon #15 now LIVE 👉🏻 Product: Decathlon ⏰ Deadline:11th Mar 10AM IST 🏆 Win prizes worth Rs 5K 📝 Deets: Decathlon is a sports goods and apparel maker. Their online site serves as an important channel, to complement their large stores. Consider the case where a user is trying to explore bicycles on Decathlon’s site. Improve the design of the card used to display details for a cycle. You DO NOT need to change any of the other elements of the page. The goal is to make the experience of exploring this product simpler. You may choose to add/remove elements, nudges as well as the overall information shown in the card. Also, you can refine the copy shown in the card to match user expectations. Note: You need to design only one screen and only the first fold of the mobile site. Do NOT use any annotations or add any explanations to your design 🤳Post your entry here and tag us, or upload at: https://l.uxhack.co/X4sTMo #hackathon #userexperience #productmanagement #design

The future of fan engagement and collectibility is about to be unveiled. Are you ready to be part of this revolutionary journey? 🤌 Let's face it, the real treasures in life aren't just things we own but the experiences that give them meaning. It's the drives in that car parked outside, not the car itself, that count. It's the game you saw wearing that jersey, not just the jersey. That's what we believe in—a deeper connection between you and what you love, making every moment count in a more meaningful way. We're setting the stage for an innovative way to celebrate sports, blending memorable experiences with tangible physical and digital collectibles that are meant to last a lifetime. This approach is not only about enhancing fan engagement but also about offering a more connected way to celebrate the sports and athletes you love. To our friends in New York, New Jersey, and across the nation, get ready to be a part of history in the making... 🎉 🏈 🍝 🎰 #sportstech #fanengagement #premiumexperience #collectibles

The future of fan engagement and collectibility is about to be unveiled. Are you ready to be part of this revolutionary journey? 🤌 Let's face it, the real treasures in life aren't just things we own but the experiences that give them meaning. It's the drives in that car parked outside, not the car itself, that count. It's the game you saw wearing that jersey, not just the jersey. That's what we believe in—a deeper connection between you and what you love, making every moment count in a more meaningful way. We're setting the stage for an innovative way to celebrate sports, blending memorable experiences with tangible physical and digital collectibles that are meant to last a lifetime. This approach is not only about enhancing fan engagement but also about offering a more connected way to celebrate the sports and athletes you love. To our friends in New York, New Jersey, and across the nation, get ready to be a part of history in the making... 🎉 🏈 🍝 🎰 #sportstech #fanengagement #premiumexperience #collectibles

Take A Virtual Swing With A Snap Inc. Powered Tiffany & Co Diamond Tennis Racquet At The U.S. Open https://lnkd.in/eQbDZsvZ via Forbes "Tiffany was the first brand to leverage Snap’s #RayTracing technology which enhances the realism of #AR by reflecting light on #digitalobjects — especially important when it comes to showcasing jewelry and high price point items. The U.S. Open activation also marks #Tiffany’s first-ever partnership with ARES, Snap’s #AREnterprise Services suite, which allows businesses to use its #ARtechnology in their owned and operated websites, apps, as well as physical locations. The aim is to transform the way brands interact with consumers with a view to driving both #engagement and generating increased revenue. #ARMirrors help to bridge the gap between the digital and physical ownership. They serve as a bridge between #Web2 and #Web3 as they offer an easy way for people to wear and interact with #digitalassets."

RTFKT released an 11th variation of Air Force 1's, the 'What The RTFKT'. What is it and why is it notable?👇 🎨 This RTFKT x Nike Air Force 1 was created by fusing all 10 DNA’s of each unique Air Force 1, to create the - WHAT THE RTFKT?! Limited to only 40 pairs, these digital + physical collectibles have been gifted to the legends who redeemed each of the 10 original colorways in the April 2023 Forging Event. 👟 Like other RTFKT collectibles, they come in a digital form as well as a physical form. ❓Nike's 'What The' series began in 2007 and consists of popular colorways that already exist. 🤔 Thoughts and observations To most people, 'What The' variations look like a Frankenstein-ed version of a sneaker. However, sneaker fans enjoy the exclusivity and uniqueness of these styles. With RTFKT's interpretation of the What The, it was a pleasant surprise to the most engaged community members who forged all 10 colorways. Consumer Web3 companies should and will likely create more variations of these surprise and delight moments. The permutations and combinations with physical, digital, and digital + physical will allow for richer engagement and reward opportunities. Brands should take the example and develop their own strategies for web3. #web3 #marketing #nike #digitalmarketing #community #nft

Nike’s Powerpuff Girls collaboration masterfully taps into nostalgia. here’s why: . Firstly, the ad’s high-quality visuals and voiceover immerse viewers in the show’s world, boosting engagement. Secondly, the launch of pink, blue, and green shoes lets fans choose based on their favorite character - a smart move. Lastly, the ad subtly includes Nike, trusting viewers to recognize the brand, which they do. . follow digitalorix for more . #digitalorix #digitalmarketing #digitalmarketingagency #nike #commerical #nikesb #nikeshoes #nikefootball #powerpuff #powerpuffgirls #cn #cartoonnetwork #nostalgia #marketing #marketingstrategy #marketingdigital #marketingagency #marketing101 #advertising

Nike’s Powerpuff Girls collaboration masterfully taps into nostalgia. here’s why: . Firstly, the ad’s high-quality visuals and voiceover immerse viewers in the show’s world, boosting engagement. Secondly, the launch of pink, blue, and green shoes lets fans choose based on their favorite character - a smart move. Lastly, the ad subtly includes Nike, trusting viewers to recognize the brand, which they do. . follow digitalorix for more . #digitalorix #digitalmarketing #digitalmarketingagency #nike #commerical #nikesb #nikeshoes #nikefootball #powerpuff #powerpuffgirls #cn #cartoonnetwork #nostalgia #marketing #marketingstrategy #marketingdigital #marketingagency #marketing101 #advertising

Community is everything. Not just in Web3. The BEST brands are community focused. Nike Starbucks Red Bull Gymshark GoPro F45 Training What do all of these have in common? They are building communities, not selling products. We can act like this didn't exist before Web3, but it did. What other brands are building communities? #web3 #community #brandawareness

Superbowl-like platform to showcase traditional brands’ web3 activation — too much to ask for a New Year’s wish? We all know Superbowl. It's a cultural phenomenon that goes beyond sports. Global viewership, billions of eyeballs, iconic advertisements — Superbowl is a blockbuster. Now, we need a similar platform to showcase brands coming into web3 and their activations. ⚡ Nike and .swoosh ⚡ Starbucks Odyssey ⚡ adidas x BUGATTI sneakers ⚡ ZARA SA x OK Bears ⚡ FIFA and Roblox These brand activations in web3 does garner eyeballs but in a disjointed manner, and super exclusively. A Superbowl-like experience with mass brands coming in together, and showcasing their efforts is a huge opportunity. I’m not even running into the dynamics of collaborative efforts, gamified experiences, NFT-gated immersions, and more. The possibilities are aplenty. Who is building it? #liweb3 #digitalinnovation #community #branding #marketing #superbowl

Great share Marcos Terenzio, RGD, SEGD I agree really well executed and great to see a digital retail experience that creates a really great use of spatial design and 3D rendering to create an iconic feel for the brand so well routed in such an iconic location like NYC. The trick here though has to engage and sell with convenience which from initial trials is a smooth transition to e-commerce that loses none of the speed of a well crafted website, but heralds a far more engaging spatial experience. ai may the the darling of tech byline, but spatial digital experiences (without the M word :-)) connecting physical + digital experiences is so exciting. Love the use of the Journee platform. #spatialexperiences