Columbia Sportswear Company’s Post

Unlocking China's Industrial Zones: A Guide for British Buyers(No.1) 1. China Button Industrial Zone In the China Button industrial zone, located in Wenzhou Yongjia Qiaotou Town, buttons command a staggering 70% share of the national market. _________ 2. China Wedding Dress Industrial Zone In China, the wedding dress industry Zone spans across various regions, including Tiger Hill District in Suzhou, Dongji Town in Anhui Liyuan, and Chaozhou in Guangdong. _________ 3. China Slippers Industrial Zone In China, slippers produced in Jieyang City, Guangdong Province and Cixi City, Zhejiang Province are the most cost-effective. _________ 4. China Makeup Brush Industrial Zone Luyi County, Henan Province is known as the "Hometown of Makeup Brushes in China". In addition, There are also many manufacturers of makeup brushes gathered in Cangzhou, Hebei, Shenzhen, Guangdong, and Yiwu, Zhejiang. _________ 5. China Lingerie Industrial Zone Lingerie produced in Guanyun County, Lianyungang, Jiangsu Province accounts for 70% of the world’s export share. _________ 6. China Curtain Industrial Zone Shaoxing City, Zhejiang Province. _________ 7. China Leather Bags Industrial Zone Shiling Town, Huadu District, Guangzhou is called "China's Leather Goods Capital".The leather bags produced in Shiling Town account for 80% of the domestic leather goods market share. The quality of their mid-to-high-end products is mainly exported. _________ 8. China Luggage Industrial Zone Baigou Town, Baoding City, Hebei Province is known as the "Luggage Capital of China". The bags they produce are of slightly lower quality, but the prices are also lower. _________ 9. China Suitcase Industrial Zone Suitcases produced in Pinghu City and Yiwu City in Zhejiang Province are mainly exported. Besides, Qianku Town, Cangnan County, Zhejiang Province, is known as one of the largest luggage production and processing bases in China. _________ 10. China Beauty Industrial Zone The Beauty Town in Wuxing District, Huzhou City, Zhejiang Province, the Beauty Town in Datang Town, Sanshui District, Foshan City, Guangdong Province, and the Oriental Beauty Valley in Taixian District, Shanghai, are all well-known cosmetics production areas in China. _________ I will continue to update other manufacturing clusters in China, follow me to learn more. You can also continue to pay attention to our website: worldinhalls.com

Pro-Asian? Anti-Asian? This clip featuring Michelle Yeoh and the dancers of Wing Chun promoting Lululemon ticks all the boxes for sensitivity in promotion of diversity that a company can show. Over the past few years Lululemon has moved away from being the sole preserve of slim, glowing, shiny haired brigade. Visit their stores you'll see a plethora of different-sized models with sizing ranges from 4-24. Yet the name Lululemon itself famously arose from an interview with Founder Chip Wilson (no longer with the company) in 2005 saying that it was funny that Japanese people couldn't pronounce the "L" in Lululemon. "It's funny to watch them try and say it," he told Canada's National Post Business Magazine when asked about the Japanese pronunciation of his company's name. Now that Chip himself is no longer part of the company and therefore no longer in charge of Lululemon's direction, ethos or beliefs, does it matter that the origins of the company name are literally and liberally daubed in anti-Asian racism? There is currently a petition up asking people to boycott Lululemon until they change their name. Not feeling entirely hopeful about this. And does it matter where the nominative foundations of Lululemon lie if right now, in 2024, the company is pro-actively working hard to be inclusive and racially sensitive? I definitely have some Lululemon kit in my drawers. Should I keep it? #eastasiangirlgang #eseaissues #antiasianracism

💫 Zara has once again showcased its commitment to 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 and market understanding with the launch of its hanbok-inspired childrenswear collection in South Korea. This marks the third consecutive year of this initiative, aligning perfectly with the Lunar New Year celebrations—𝐒𝐮𝐜𝐡 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐜𝐨𝐫𝐞 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐨𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐫𝐮𝐥𝐲. 👉 Luckily 𝐭𝐡𝐞 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐭𝐨 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚, a strategic choice that tries to mitigate the risks of cultural appropriation. This decision ensures that the cultural essence of the hanbok is cherished and respected rather than 𝐛𝐞𝐢𝐧𝐠 𝐭𝐫𝐢𝐯𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐨𝐫 𝐦𝐢𝐬𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐫𝐞𝐧𝐝𝐬, as constantly witnessed with non-native 🤡 donning traditional attire inappropriately in South Korea just to take social media-worthy pictures. 👌 Kudos to Zara for setting a benchmark in culturally conscious marketing while (of course!) looking at their profits. 💞 This is your periodic reminder that ditching the BS in marketing (and in life) is always a winning move, especially when it comes to 𝐫𝐞𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐛𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐛𝐞𝐢𝐧𝐠 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 (yes, even when traveling!). #culturalawareness #globalization #culturalintelligence #culturalsensitivity #languagematters

🇨🇳At Cherry Blossoms Intercultural Branding, we take pride in crafting meaningful names that resonate with cultures worldwide. For Kering's anniversary in China, we're thrilled to share the story of how we transformed KERING's name into the elegant "开云" (kāi yún) for the mainland Chinese audience. 🌤️"开云" holds profound significance: ✓ “Clearing the Sky" - This name encapsulates the essence of "Empowering Imagination." It signifies a fresh start, a clear canvas, and the limitless possibilities that lie ahead. ✓ Evocative & Poetic - "开云" speaks of reaching for the sky, mirroring KERING's core values and its pursuit of excellence. ✓ Avoiding Condescension - We wanted a name that conveys care without the notion of condescension. ✓ Simple yet Grand - Sometimes, less is more. "开云" is minimalistic in form but monumental in its message. It embodies a sense of grandeur and aspiration. ✓ Dynamic - Just like KERING, kāi yún is dynamic. It propels forward, breaking barriers, and inviting innovation. We're honored to have played a part in KERING's journey to connect with the Chinese audience. Happy 10th anniversary to KERING-开云 names!! https://lnkd.in/eyqFeWfv Kering开云生日快乐!🎉🎉🎉 Visit https://lnkd.in/ebEWEKhk to know more about how we can assist with your brand's intercultural branding. 🌏 #kering #BrandNaming #Naming #EmpoweringImagination #Chinese #Branding #Marketing

Being an informed consumer goes beyond knowing a product's features; it's about understanding the company behind it. When you hand over your hard-earned money, it's worth considering the company's values and practices. Are you shopping out of necessity, desire, or a desire for status? Are you buying into brands for the image they project rather than their actual quality? Do you care about the ethics of where and how products are made, or are you solely focused on snagging a bargain? Also, it's essential to consider who is involved in the decision-making process regarding what you buy. Does the team choosing the products you purchase reflect you? Are the prices you pay fair or inflated, potentially harming your community? The statistics from the NRF are eye-opening. With 52 million people employed in the retail industry in the US, it's crucial to recognize that 60% of these employees are women, yet only 37% hold leadership roles, with women of color occupying a mere 6% of these positions. This disparity highlights the need for awareness and action towards greater inclusion and representation in retail leadership. So, are you curious now? Understanding retail industry dynamics should empower you to make more informed choices that align with your values and contribute to positive social change. #curiosity #informedconsumer #change #wocinretail WOC Retail Alliance Bumbershoot Group

JUST BE YOU! In a world where social media and peer pressure can often dictate our actions, it's important to remember to stay true to who we are. It's easy to get caught up in following the latest trends or trying to fit in with a particular group, but at the end of the day, being yourself is what truly matters. When we try to be someone we're not, we sacrifice our authenticity and uniqueness. It's important to embrace our individuality and recognise the value in our own perspectives and experiences. By doing so, we can bring a fresh and genuine approach to whatever we do. So, let's make a conscious effort to stay true to ourselves and not get caught up in the pressure to conform. Let's celebrate our differences and use them to our advantage. Because when we are authentic, we inspire others to do the same. #marketing #beyourself #knowyourworth

#DillyDilly has been started with an idea that deliver true value of Korean beauty trend to the Middle East region and womens which I felt the lacking point at that point. All the experience taught me that not many of global beauty brands didn’t develop much of region focused beauty products with deep understanding of consumer and data, preferences with their own environment and circumstances. All regions (specifically for the Middle East), Consumer has their unique culture and environment which is always effecting their lifestyle (#designthinking) and I really believe that this elements should apply on product and operations development. All experiences taught me how important to understand about this fact and it gaves more clear idea what we have to aiming for our brand. DillyDily is developing region tailored (Middle East) #korean #beauty products based on consumer data and understanding of consumer preferences. We didn’t learn this lessons from any books or classes, only from the experiences which was very hard and challenging but so much valuable and priceless. #dillydilly #consumer #beautyindustry #korea #middleeast #kbeauty

If you know me (or have smelled me), you know I have been a long-standing Penhaligon's customer and Fragrance enthusiast. There's so much to speak about but I must first acknowledge Melissa's Wardrobe’s influence. Her personal taste and endorsement of Penhaligon's introduced me to their fragrance house, and the rest has been history. The first launched in the 1870, Penhaligon’s is an upscale niche British brand slowly emerging into Asia and Australia as of late last month. Melissa doesn't just shine a spotlight on brands; she builds a reputation of trust and loyalty amongst her 336k followers through relatability. Whether it's recommending the best eats or on beauty services, Mel's influence is undeniable WME | William Morris Endeavor. This shows the POWER of influencer and celebrity endorsements in building brand awareness and creating long-term customer relationships. So what makes Penhaligon's different? 📚Storytelling, each fragrance has a Story, Identity and a Character that they represent. 📜History and Heritage, allows us the consumers the opportunity to see how the brand has evolved and diversified over the 150 years. 🔂 Sustainability, aware of their footprint the brand promotes refilling of bottles at a discounted rate. Adopting this social responsibility is rewarding for both the brand and buyers. This serves as an incentive for buyers, encouraging sales retention and customer loyalty (ROI + CRR). Personal recommendation’s: Halfeti, Luna, Changing Constance, Empressa and Constantinople 📍Shop Penhaligon: https://lnkd.in/gY_xH46h 📍Mel’s IG: https://lnkd.in/gbNrPqSd #MMMDI #MelMadeMeDolt #Penhaligons #PenhaligonsTravel #influencermarketing #Niche #Brandloyalty #Endorsement

I am dedicating this post to Alexandra Bagehorn and THE KADEWE GROUP Ms. Bagehorn is so fresh in her role as the new General Manager of the famous THE KADEWE GROUP Berlin, that she has not yet updated her LinkedIn profile. I would typically be thrilled that a woman replaces a man in a senior leadership role. I would be further excited that the retailer is on a new journey under a new owner - the Central Group of Thailand- who also owns Selfridges and DeBijenkorf BV . Instead, I am writing to point out that NEVER IN A MILLION YEARS, I would have been publicly humiliated and patronized for my disability in Selfridges the way I was humiliated on my first visit at THE KADEWE GROUP. Ms. Bagehorn takes the rains of an organization grossly mismanaged by its former management, in a country where customer service is an alien concept, where 97% of leaders report they are good managers while 70% of subordinates believe they have bad bosses; in a country where owning and apologizing for mistakes represents the greatest insult to one's national identity. Ms. Bagehorn owes me a personal apology for allowing her departments and staff to operate within an antiquated and illegal set of directives and mindsets, insensitive and ignorant of societal and human rights advancements. Beyond that, Alexandra Bagehorn and THE KADEWE GROUP needs to solve this issue so the legal rights of people with disabilies are met. It may come as a surprise to Ms. Bagehorn and THE KADEWE GROUP that fashion is NOT about fashion, it is about PEOPLE. On both sides of the equation. #disability #leadership #Germany #retail #fashion #equalrights

I bought my first significant watch, an Omega Seamaster to mark a special moment. It was 2005. I had just topped my class in the Specialist Diploma course in Strategic Brand Management at the School of Business Management, Nanyang Polytechnic. And I wanted to celebrate this occasion. The Omega Seamaster had been on my radar for quite some time. I frequently admired it in a boutique located in the bustling underpass that connects Wisma Atria with Takashimaya. Raising a family and a nascent career in Singapore brought joy, but also financial caution. Every expense required careful consideration, especially when it came to high ticket items. Eventually, after much contemplation, I made the decision to get the watch. With its elegant dial and prestigious brand, it represented more than just a timepiece; it was a symbol of accomplishment and personal growth. Since that initial purchase, my collection of watches has expanded, each with its unique story and significance. However, the Omega Seamaster holds a place of honor among them. It's not just a watch; it's a tangible reminder of where I started, the challenges I've overcome, and the aspirations that drive me forward. 🙏🙏 Reflecting on this, I'm curious about others' experiences. What was your first significant watch? What memories and emotions does it bring back for you? —- Connect with me if you need help to: *Build a high performance marketing function to deliver pipeline and growth  *Align Marketing and Sales to drive commercial outcomes *Create new conversations via Content, Capability and Campaigns #cmo #leader #marketing #communication #skyhightower #lbfalumni #growth