Clevr Blends’ Post

Innovation curation was on full display at Foxtrot, the Upland team’s new favorite spot during some recent work sessions in Chicago. With disruptor brands like Mayawell Bubbly Prebiotic Soda in beverage to Popadelics Crunchy Mushroom Chips in snacks, the shop was truly a delight to visit. Hands-down our favorite item was the Coffee Date Smoothie, a collaboration between Foxtrot x La Colombe Coffee Roasters featuring Medjool dates and white miso blended with La COLOMBE's cold brew. Perfection!   For a recent #foresight and #strategy project, we spoke with Chris Walton, an omnichannel retail expert, about emerging store formats like Foxtrot and other curated retailers (Pop-Up Grocer in NYC, Wine+Eggs in LA) – and how they are reducing the choice overload often found at larger stores. Curated retailers make shopping more convenient because consumers can rely on them to vet products and brands. As Chris explained to us, “Foxtrot is interesting because they're trying to go upscale. They're doing convenience differently.” As the corner store evolves, what will this mean for the future of #cstores and, in particular, their product assortments? #innovation #growthstrategy #shopperinsights

Not all placements are created equal. Data is a wonderful thing, but the eye test and boots on the ground matter just as much in our line of work. The local SKU count at this Whole Foods in Phoenix today wasn’t anything spectacular, but there were 5 big high-impact displays that you just can’t miss and really made a statement. The statement made today about Audrey's Chia Cookies was “buy me”. (Nice cookies, BTW) Full retail, no promotion, no active demo, no romance signage about how deep the retailer-brand partnership is…just old school retail 101: “pile it high, and watch it fly” This might technically be 3 SKUs with 1 POD each, but it’s a LOT more than that in terms of brand presence and consumer mindshare. It’s great to get ON the shelf at a national retailer, but the real trick is to get the product OFF the shelf and into customer’s hands…this display worked on me, and I’m a tough sell. I’m glad I tried them Audrey Martinez … now let’s get you rolling with Pod Foods so we can get some more of these displays up around the country. #cpgbrands #local #innovation #podfoods

Imagine a world where you can actually skip past a shelf full of Dairy Milk and prawn cocktail Walkers. Personally, it's one I cannot comprehend. But Jess Black at Household has gone and done it. In her excellent piece for Fast Company she talks about the potential for the Ozempic craze to create a 'post-craving world' that can transform retail experiences. Give it a read here: https://lnkd.in/eKwGvyrF

Big news, folks. We've hit the Target bullseye! 🎯 That’s right—you can now find MUD\WTR in Target stores nationwide. Since we first started stirring things up in 2018, we've been reaching customers mostly in the cozy confines of their homes via online orders. But now, we’ve stepped out into the real world and down the bustling aisles of Target, where our :rise Cacao and :rise Matcha blends are shaking it up amongst the usual suspects in the coffee aisle (and for a limited time in side caps, like the photo below). And while our partnership with Target means we’re able to bring MUD\WTR to even more people—however they like to shop—this isn't just about convenience. It’s about bringing a revolution to the coffee aisle. It's about making it easier for consumers to start a healthier morning ritual. And what better timing for healthier habits than at the start of a New Year? We’re incredibly grateful to kick off 2024 with such an exciting milestone. 🙏🏽 Catch you in the Target aisle. #target #retail #mudwtr

Underground New York City pizza delivery to the Teenage Mutant Ninja Turtles via text? Just one of the ways Pizza Hut's Christina Pedison helped ensure customers had a way to engage with the TMNT/Pizza Hut cobranding campaign on every relevant channel! Watch the short clip below to learn more about it. To see the full recording, with more from Christina and the other Martechify experts, visit us here: https://bit.ly/46U7MBD Stay tuned for announcements coming soon about future events! #CX #omnichannelmarketing #multichannelmarketing #crosschannelmarketing #martech #marketingtechnology #PizzaHut #TeenageMutantNinjaTurtles

 𝐆𝐞𝐭 𝐈𝐧𝐟𝐨---->https://lnkd.in/g6Ha5afy  🍹 𝐒𝐢𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬! 📈 𝐓𝐡𝐞 #𝐇𝐚𝐫𝐝𝐒𝐞𝐥𝐭𝐳𝐞𝐫𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐛𝐮𝐛𝐛𝐥𝐢𝐧𝐠 𝐮𝐩, valued at USD 8.7 Bn in 2022 and poised to fizz to USD 35.40 Bn by 2029, boasting a refreshing CAGR of 22.2%. 🌊  🌐 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 #𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞:  🏆 #𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: White Claw: Achieved phenomenal success in the U.S., expanding globally with a focus on new flavors and product range. 🌎🍓🍍   🚀 #𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Collaborated with Outback Steakhouse's Bloomin' Onion for innovative partnerships, generating buzz for the film's Dec. 23 streaming debut. 🍽️🎬  🌟 #𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: Embracing evolving consumer preferences, White Claw continues to lead the charge in the international Hard Seltzer markets. 🔄🌐 🍻 Let's toast to the effervescent growth of the Hard Seltzer industry! For more insights or market trends, clink glasses with us. Cheers to innovation and market expansion! 🥂 #BeverageIndustry #MarketSuccess #FlavorfulInnovation #HardSeltzerRevolution

Starbucks isn’t just about coffee; it’s a marketing marvel. Discover the 5 strategies they employ to elevate their brand and sales. How many have influenced your choices? #MarketingMastery #FMMarketersInsight #StarbucksStrategies

Want to know why Starbucks stands out as a premium coffee brand? Well, Starbucks stands out by understanding its target audience and employing premium products, value-based pricing, unique store designs, and word-of-mouth advertising. Personalised service, intentional misspelling of names for social media buzz, and culturally integrated store designs enhance the customer experience.Follow us for more interesting content like this! Starbucks #marktecons #casestudies #starbucks #coffee #coffeelovers #DigitalMarketing #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #ContentStrategy #DataDrivenStrategy #advertising #marketingstrategy #brandstrategy #strategy #brands #Branding #BrandSuccess #MarketingandSales #MarketingPlan #marketingtips #explorepage

"Additionally, Placer.ai found that members of different socioeconomic classes prefer different c-stores brands. For example, Maverik and Kum & Go generally cater to different economic groups, whereby wealthier customers prefer Maverik and those in lower-income households prefer Kum & Go." The convenience store industry, known for its intense competition, has experienced a significant increase in foot traffic, with no single brand emerging as a dominant player. Convenience Store News' reporter Danielle Romano features Placer.ai's "C-Store Trends & The Brands Leading the Way" white paper in her recent article. Here's what to know: https://lnkd.in/gbvEfayR #foottraffic #foottrafficanalytics

We will continue to see the trend of retailers creating small formats. Research shows that it increases traffic and more frequent visits. I have worked with many retailers and have seen this trend in the Grocery (i.e. Whole Foods Market's Daily Shop, Kroger, Sprouts Farmers Market, Trader Joe's and more), Department Store (i.e. Bloomingdale's Bloomies), and other Large Format (i.e. BJ's Wholesale Club's BJ's Market) segments of retail. This article is a nice overview highlighting this trend of creating meaningful retail brand experiences for shoppers who are looking for curated experiences that are convenient and relevant to their lifestyle. #Retail #RetailDesign #RetailCenters #BrandExperience #RetailExperience