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Bosch's ceaseless process of iterative improvement across its digital channels has led to a significant rise in its place in the Bowen Craggs Index this year. “We’re delighted to be among the top three corporate digital communicators in the world and see www.bosch.com ranked as one of the best corporate websites globally,” said Lukas Preuß, Digital Communications Manager at Bosch. “The world of corporate digital communications is changing faster than ever before – and we’re determined to keep up with the latest trends and technologies while continuing to serve all of our stakeholders as effectively as possible.” Notable enhancements to Bosch’s digital presence over the last 12 months span desktop and mobile website navigation, accessibility and carbon efficiency, as well as clearer routes to both country sites and social media channels. “Long-term planning, tied tightly to business strategy and audience needs, pays off in the world of digital communications. Bosch’s success is a great example of this,” said Scott Payton, CEO of Bowen Craggs. For other examples of best practice in digital corporate communications, download our Index Snapshot: https://lnkd.in/ewEyZibf
Bosch
bosch.com
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How do #guestpublications such as #interviews, #expertguides and #pressreleases perform at @londonbusinessnews? I uncover #data and #stats in my #casestudy of selected posts with Google Analytics so head to my YT channel if you're curious: https://lnkd.in/epWNb_vS #seoanalysis
Guest Publication & PR Case Study Analysis for London Business News Magazine
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Founder Enlightened Future Hub, Radio Host & Presenter, Media & Production Specialist, Communication Specialist, Government Specialist
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Enlightened Future Hub | LinkedIn
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Give me 20 minutes and I can show you how we can help improve your marketing efforts.
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Christopher A. Lorence PR & Marketing Services | LinkedIn
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What Is Press Release 🌐 Press releases exist to share news about your business. Therefore, what you’re sharing should be newsworthy—meaning that there’s a reason you’re sending it at the moment you send it. First, draft a short piece—just a few concise paragraphs will work—that provides essential background information about your business. You’ll build on this information as your business has news like a new hire, product, service, or merger. Be mindful of where you hope to find media coverage as you write these releases. A small local newspaper may be interested in your new teammate, but bigger publications will require bigger news. Your press release should be written for a specific journalist or outlet. Let them know if you’re interested in being featured in coverage about a wider industry trend, a feature article, or as an expert with a timely opinion. Be sure to indicate that you know who you’re writing to and why it’s a fit for their particular publication. #globalprdistribution #pressreleasedistribution #digitalpressrelease #indianprdistribution #globalpr #submitpressrelease #pressrelease #indiaprdistribution #premiumpressrelease #prdistribution Get More Information:- globalprdistribution.com
GLOBAL PR DISTRIBUTION
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HOW TO SUCCEED IN AN INTERVIEW 👇🏼 ✨BE CLEAR & CONCISE✨ Don’t use big, complicated words. This impresses no one. It just confuses people, creating a barrier between you and your audience. Also, your responses should be concise. An interview is a conversation, not a speech. There will be time to make all your points throughout the interview, so don’t feel like you have to squeeze them into your first response. ✨SPEAK CONFIDENTLY✨ Remember, you are the subject matter expert. Act like it! Project your voice and correct your posture. Your body language says a lot. ✨LISTEN✨ Sometimes our nerves can get the best of us. An unintentional consequence can be not listening to what the interviewer is saying, because we’re so focused on what we’re going to say. Be mindful of this and ensure you’re paying attention to the questions being asked so you can provide solid responses. ✨COME PREPARED✨ Even the most experienced public speakers take time to prepare before a speaking engagement. You are no exception. Preparation is KEY to succeeding in an interview. Anticipate the questions you will be asked, ahead of time, so you have an idea of how you’d like to respond. Practice those responses, but don’t memorize them. Otherwise, you will sound too rehearsed, diminishing your authenticity. An interview should be organic and conversational! Coghill Communications can help get you interview ready! Contact us to learn more about media training. 🔗Visit Coghill-Communications.com for more. #Marketing #MediaTraining #Interview #MediaInterview #TVInterview #NewsInterview #MarketingAgency #InterviewPrep #Communications
Coghill Communications Full Service Marketing Agency
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Crafting a pitch is both an art and a challenge, yet funny enough, it stands out as my favorite thing about PR. It has been great seeing coverage secured whether that be an interview, feature, or article. What I found to be great was not only achieving these milestones but also cultivating meaningful relationships with journalists and gaining more of an insight about an industry. Witnessing the coverage materialize and sharing the excitement with clients became something I looked forward to throughout my career. Of course, effective pitching hinges on meticulous research. A profound understanding of a journalist's preferences and areas of expertise is big. Relevance is the key, and achieving it demands diligent and thorough research.
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How do you interview for a Marketing position? Its about asking questions that answer 1. Do you have it? 2. Do you want it? 3. Do you have what it takes?
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📣 Discover our brand-new Press & Public Relations section on the SPEKTRA website! 🌐Dive into a world of insights, connections, and compelling stories. 🤝 Connect with our experts, discover the faces behind SPEKTRA, and explore our latest publications, articles, and interviews in top-notch trade magazines. 📰💡 Looking to cover industry trends or chat with our subject matter experts? 🎙️✍️ Reach out to us for personalized collaborations, interviews, or grab our news articles for your next publication. Connect with Audrey Stein or visit our website to get all contact details: https://lnkd.in/eENSrTby Do you need official assets? 🎨🔗 Download our logo and a concise company profile straight from our portal. Be the first in the know! 📣 Sign up for our newsletter and stay tuned to the freshest updates. 📧✨ Visit https://lnkd.in/ewk6MNk or shoot us an email for inquiries: newsletter@spektra-dresden.com Let's amplify your stories together! 🚀🌐 #testelligence #goodvibrations #publicrelations #pressarea #newsletter #PressRelations #StayConnected
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This week I'm in Vegas to direct the recording of video content at the SKO event for one of our Video-as-a-Service subscribers. Here are three things you should ALWAYS do to extract as much video content as possible from similar company events: 1. Executive Interviews Always record interviews with your executives. These can be for external marketing purposes or internal communication. 2. Strategy Presentations If your new strategies for the year will be presented (GTM, Product, Company, etc.), record them. You can repurpose these presentations internally in the future for new hires, from junior staff to executives. 3. B-roll of People Capture shots of different people having fun, smiling, working together. These can be used in the future to get people pumped and excited about attending company events. Pro side tip: You can also call in customers and ask them to attend and also get their interviews/presentations recorded. This is not an exhaustive list, but it's a start to capturing video that can be repurposed throughout the year.
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