Lights, camera, and a viral tweet that set the virtual world abuzz!
On a seemingly ordinary day in July, a tweet went viral – a patron expressing displeasure at the prices for F&B at a PVR INOX Cinema.
After rigorous internal discussions, cost-effective F&B offers were launched. However, what stood out was the heartwarming response from consumers who rallied together to explain the reasoning behind the pricing of these F&B products.
PVR INOX Cinemas has undergone a dazzling transformation - moving from being just a place to watch films to offering an unparalleled experiential journey. With constant upgrades and unwavering hygiene standards, we've set a new benchmark for cinematic marvels globally.
While the consumers love all the upgrades, surprisingly, hesitation arises when it comes to paying for the premium associated with it.
One might wonder….
We willingly pay a premium for a lavish 5-star stay or a café's aromatic coffee due to the value and trust in the brand. A 5-star hotel promises more than comfort – it's ambience, service, and indulgence. Similarly, that coffee isn't just beans; it's about aesthetics.
Contrasting this, cinemas' extensive efforts and overhead costs aren't always fully appreciated. Every seat, audio system, and projection involves significant expenses. We invest in every detail, from International architecture, step-lights, and carpet texture, to popcorn tubs, and glass holders. Also, there is a team of 250 people sitting out of corporate dedicated to enhancing your cinema experience.
The secret lies in communicating the proposition: both in terms of experience and cost!
At PVR INOX, we offer more than just a cosy seat and a tub of popcorn. Our cinema halls are equipped with cutting-edge audiovisual systems that transport you to the heart of the action. Trust us; those surround-sound speakers aren't cheap, but they're worth every penny when you feel the rumble of a dinosaur's roar or the hushed whispers of a secret love affair.
I can't help but wonder if consumers fail to appreciate our pricing due to the absence of a grading system. Unlike Gold, DC, and Insignia Cinemas, our regular cinemas lack this distinction. Could this be why some feel dismayed when paying extra for premium services?
Imagine a 3-star, 4-star, and 5-star system empowering you to choose your cinema journey. Opt for a 5-star experience, knowing it guarantees an unparalleled adventure beyond tickets and popcorn. Want a cost-effective cinematic escape? Choose a 3 or 4-star cinema, tailored to your desires.
Leaving that thought hanging for further brainstorming…..
We believe that Cinemas are doors to fantasy. When a patron leaves their home and comes to the cinema, it is our endeavour to create such experiences for them that enthrals, excites, and makes them come back for more.
See you at the movies.
Where dreams light up the silver screen!
PVR Limited, PVR Cinemas, PVRINOX PICTURES, Inox Leisure Limited
#cinemaexperience
VP Communications at Cipriani
11moEvery event has its unique magic at Cipriani 25 Broadway