Cipriani’s Post

𝐖𝐡𝐚𝐭 𝐢𝐦𝐩𝐚𝐜𝐭 𝐝𝐨𝐞𝐬 𝐓𝐆𝐅 𝐡𝐚𝐯𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝? We asked Managing Director of The Game Fair, James Gower and he said: “The Game Fair is the largest festival of the countryside in the whole of Europe, where visitors can enjoy a host of food, drink and shopping options, as well as many country sports and outdoor activities. The purchases made at the show and following it are in the millions and so many areas of the rural and local economy benefit.” If you think your business or brand could benefit from the exposure that TGF offers, email 📧 ashley.cooper@thegamefair.org to find out more about the opportunities on offer. #TheGameFair #TGF24 #FestivalOfTheCountryside

So many aspects of breakthrough technology comes down to new or more accurate implementations of existing concepts.

Focusing on long-term commercial gains 💪 Sponsorship case study: English football club Hampton & Richmond FC have made a unique commitment to partner with Movember... for $0. The partnership includes: 1) Front of jersey placement 2) Support with fundraising initiatives 3) Delivering initiatives to help young people and parents talk about mental health through football environments Why would they give up their prime real-estate (front of jersey) to Movember for free, instead of a high-paying commercial sponsor? Principal owner and ex-strategy director of Liverpool FC, Stefano Petruzzo FRGS is focused on: 1) Values & culture: Building a values-orientated club with a strong culture 2) Differentiation: A brand that is unique and positively perceived 3) Commercial: A brand that is appealing to partner with (based on the above) Sponsorships always involves a value exchange... Although Movember aren't providing a direct financial benefit, the association delivers goodwill and a transfer in brand equity, which improves Hampton & Richmond FC's appeal and likelihood of obtaining future sponsorships and achieving broader commercial outcomes. Hampton & Richmond FC aren't alone - there are several examples of clubs in Australia and across the globe who've chosen to sacrifice short term $ (e.g. from wagerers) to ensure brand value alignment. #sportsmarketing #sportsbusiness p.s. Great read Andy Marston 👍

When you are the Commissioner of the #ESLProLeague, you have a number of member orgs/teams that you need to treat equally. You love them all equally. And that is true... But I want to highlight Jason Lake of Complexity Gaming Anyone who knows Jason will know he is passionate about #esports. He is loyal to his staff and players. He is driven to do all he can to grow the #brand he created 20+ years ago. What everyone will not know about is the sacrifice, effort and selflessness he put into solving this critical issue around his parent company adding another org/team to its holdings. The impending conflict of issue was looming and existential. I shouldn't raise any member/org or org leader above the others. It's not fair. And it could upset the others. But the thing is: Jason is so respected and loved in the esports ecosystem, that I don't think the others will mind. And I think that is the measure of the man and his passion for this space. Hats off sir. A great interview in which Jason is honest and raw about his two decades, about his last four months and the love for his "third child". Take a listen if you want to understand the power and importance of esports to those who have built the space from the ground up. https://lnkd.in/eAfqkeV2

The growth of eSports has been nothing short of incredible! The global eSports market was valued at a staggering $1.98 billion in 2023, and it's expected to grow at an impressive CAGR of 20.9%. What's more, esports viewership in 2023 totalled 2.76bn hours watched, marking a 75% increase from 2020. It's clear that the world is taking notice of this exciting and rapidly growing industry. #eSports #Gaming #GlobalMarket #Viewership #Growth #dhlultimate10

Do you worry about how to make an event interesting when you have the privilege of being the anchor? Last Saturday I was the host of an event. From feedback, and my personal experience, the event was a great success meaning it was a lot of fun for those who attended. One thing that worked, in my opinion, to make it such a success was using the gift of competition. Human beings are generally quite competitive by nature. This is starkly evident when we play games. We played just one competitive game where we had the audience choose their representative by table. You should have heard how thunderous the applause was. I couldn't have paid the audience enough to get such a reaction. They instinctively wanted to support their candidate and, as a consequence, gave all they could. This infused a lot of life and humour to the event. What ways can you instigate friendly competition at events? Any line of separation can work. For instance: 1. Countries. 2. School. 3. Gender. 4. Company. 5. Table. 6. Age. 7. Colours. ... Remember, as an anchor, master of ceremony or host, you are not the highlight of the event but rather, you are there to spotlight the highlights. Use the gift of competition to spotlight the highlights of the occasion and make it a captivating event for all. #publicspeaking #MC #Masterofceremony #competition

Such a cool group coming together for SEG3 LA, all killing it in completely different ways; Lionsgate - Taking a transmedia approach to the promotion of their franchises, building Saw X & Hunger Games experiences on Roblox. Pudgy Penguins - I mean, who didn't hear about their partnership with Walmart? Changing the game about what it means to build new IP and onboard mainstream consumers to web3. eBay - When talking collectibles, are there many more qualified? Matter Labs - The infrastructure that's helping the likes of Walmart & Pudgy Penguins bridge the gap between the physical and digital. Toonstar - Reimagining what it means to be an entertainment studio, and integrating technology into every fibre of their stories. Shima Capital - After chatting with Kevin, the groundwork they're putting in place to support the games community in integrating web3 is really impressive, you're all in for a treat. Work across sports, entertainment, gaming, web3 or emerging tech? Grab a ticket for 5-6 February now: https://lnkd.in/esRubMc2 We have quite the backlog to get through, so see you all in two weeks to announce Wave 3 with some more very special guests 🤝

Pollstar's 2024 Mid Year Special Issue contains the Worldwide Rankings for Top Tours, Promoters, Stadiums, Arenas, Theatres, Ampitheatres and Clubs and the complete Mid Year analysis. View the issue here https://lnkd.in/eggyS3Q3

As the team/products/strategy at Halo Solutions continues to evolve and grow, it’s always a privilege to welcome new team members, some behind the scenes in our very talented tech team and some front of house in our equally fabulous commercial team. As each new person comes through our doors, I always learn a lot from them for as long as we’re fortunate enough to have them, and I’m looking forwards to learning from Lois Warner, hearing her voice in our business and industry and benefitting from her insights. Her career to date at the National Crime Agency (NCA), UK Civil Service, Civil Service Fast Stream and Nottinghamshire Police add more welcome and valued skills to our diverse #HaloTeam and #halocommunity as clients from across our industries prepare for the #ProtectDuty, insider threats, cyber threats, strategic protest, security risks and how best to use #Tech to help them solve their problems. They will always know their industries better than us, our role is to listen and provide that ‘critical friend’ narrative/advice/perspective and enabling tech. Lois is also a passionate festival and event attendee and champion of women’s safety in public spaces, advocating for these and many other things is something we’re all excited to see. For me, “Business Development” is a 360 degree role that’s: 🧲 90 degrees client facing “Attract & Engage” an audience with ideas and products that delight them 🧏♀️ 90 degrees client listening. Which is the difference between really opening up and actively hearing them, and just waiting for your next turn to talk about yourself 🖥️ 90 degrees inward company focus. Taking what you know and sharing it so the company improves its processes and products 🚀 90 degrees growth. Personal and business. Learning new skills, travelling to new places, going on new courses. Plus sales and making new clients/friends in new industries. Please reach out, make her feel welcome and have a virtual coffee (piss taking banter natter) on https://lnkd.in/eiAajbDh #StartUpToScaleUp #LetsProtectEveryone

Viewing Figures Jump For Edinburgh Event 📈 This month’s BetVictor Scottish Open achieved outstanding viewing figures on UK Eurosport, with the average audience for the event up 64% compared to 2022. The tournament in Edinburgh was won by Gary Wilson for the second year in a row as he beat Noppon Saengkham 9-5 in the final. The peak audience for the final was up 28% compared to last year. Fans also welcomed the chance to watch the event on DMAX, with the average audience across the event up 19% when compared with figures on QUEST from 2022. The overall cumulative audience across the event on UK Eurosport and DMAX jumped by 76% when compared to last year’s numbers on UK Eurosport and QUEST. Read more 👉 https://lnkd.in/ebgeAmhH