CIM Inc PR’s Post

Stop winging your media interviews. I know you're a seasoned executive. I know you've done countless press briefings. But even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. The reason for the problem: Journalists are trained to ask probing questions and elicit newsworthy soundbites. If you're not equally prepared, you risk misspeaking or missing opportunities. But you only need a focused media training session to: -Refine your key messages -Anticipate difficult questions -Practice bridging techniques -Get professional feedback Don't let your hard-earned media opportunity go to waste. Invest in preparation and walk into every interview with confidence and control. #PublicRelations #PRAgency #StrategicCommunications #CrisisCommunications #MediaRelations #SocialMediaManagement #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership

My client media training process from start to finish in 5 steps: -Identify key messages and proof points -Research the journalist and outlet -Anticipate tough questions and draft responses -Conduct on-camera mock interviews -Provide detailed feedback and fine-tune That's my process honed over decades of prepping executives for high-stakes media encounters. What's yours? I'm always looking to learn from other PR pros. #PublicRelations #PRAgency #StrategicCommunications #MediaRelations #ThoughtLeadership #CorporateCommunications #PRTips

The vast majority of journalists are not out to get you. However, a small percentage of journalists are definitely out to get you. Can you, as the spokesperson, tell the difference when you're in the middle of your media interview? Not necessarily. Tip #1: Rely on your communications/media relations people. They have a hard-earned Spider Sense about these interactions and can help you prepare and navigate any media interview. They can smell potential traps, malicious reporters or unethical situations and advise you accordingly. Never speak to the media without them. Tip #2: Put yourself through a great media training session. Learn the tricks of the trade. Understand the difference between a media interview and a conversation. Practice your messaging. Do repetitions of tough interviews, get feedback and make adjustments. Ignore these tips and you're essentially rolling the dice with your media interviews.

Our client media training process from start to finish in 5 steps: -Identify key messages and proof points -Research the journalist and outlet -Anticipate tough questions and draft responses -Conduct on-camera mock interviews -Provide detailed feedback and fine-tune That's our process honed over decades of prepping executives for high-stakes media encounters. What's yours? I'm always looking to learn from other PR pros. #PublicRelations #PRAgency #StrategicCommunications #MediaRelations #ThoughtLeadership #CorporateCommunications #PRTips

On Media Interviews... My first charge to leadership/executives before and beyond interview settings is this: "If you do not want it reported, do not have it said." At all. Safer for all us. Most especially for the mentally exhausted PR expert who must invest an inordinate amount of time extinguishing fires that could have been easily prevented by just keeping silent. Nothing, absolutely NOTHING, is ever 'off the record'. ***And the chess board... well, may be not a perfect metaphor for this, but certainly, for life! #media #interviews #publicrelations #personalbranding.

How to prepare for an interview to properly present your knowledge and experience? 🤔 Get ready with us and present an expert image of yourself and your organization in the media! 🔥 📝Download the latest tool prepared by our CEO Anita Kijanka, Ph.D. - checklist "HOW TO PREPARE FOR AN INTERVIEW WITH A JOURNALIST?" This tool is your key to being ready for an interview to effectively showcase your knowledge and experience. Let's work together to present an expert image of yourself and your organization in the media! 💡 Why Download the Checklist? ✔️Learn how to present your expertise in interviews with journalist ✔️Build your organization's image in the media ✔️Create your overall media interview preparation strategy Download Your Free Checklist from Anita's website: 📥EN: https://lnkd.in/d3mw75bm 📥PL: https://lnkd.in/d-Ay4B4U 🔔 Have questions or need PR support? Feel free to contact our team. We will help you develop your company's communication strategy! #experience #work #PR #PRagency #mediarelations

Are you prepared for your next media interview? As media pros know, interviews are high-stakes and there are no redos. Journalists are trained to ask tough questions, so you need to be prepared to confidently answer them and get your main points across, even under intense pressure, during a crisis, with a camera in your face. Scroll below to learn how media training ensures you and your spokespeople are prepared for any media interview that comes your way. 💫 Then, subscribe to "The Media Training Insider" for monthly media training and public speaking tips - link to subscribe is in the comments below. #mediatraining #mediacoach #mediainterviews #media #interviewtraining #interviewtips #interviewskills #interviewcoach #interviewprep#mediarelations #communicationskills #communicationcoach #communicationskillstraining #corporatetraining #traininganddevelopment #trainer #reelmediapr

One must always be mindful of a potential hot mic situation regarding media interviews, referring to the fact that any microphone can be active and transmit sound (even when you think you are not being recorded). Inadvertently saying something embarrassing can significantly impact your public image and jeopardize the success of your media appearance. This is just one of the many considerations to consider when preparing for any type of media interview. To navigate the world of media interviews successfully, it is essential to understand the different types of interviews you may encounter. Our article "8 Most Common Types of Media Interviews" provides a comprehensive breakdown of the various interview formats and offers strategies for effectively handling each. So why wait? Head over to our article and discover the essential principles of effective media interview preparation. https://lnkd.in/guEgYQqy #mediarelations #publicrelations #pr #media #marketing #socialmedia #prlife #socialmediamarketing #branding #prtips #womeninpr #press #entrepreneur #publicity #business #digitalmarketing #crisiscommunications #mediacoverage #internalcommunications #publicspeaker #pressrelease

Top three media interview tips. 1. Know your stuff. Don’t put preparation to one side, know the subject matter and practice anticipating questions. 2. Relax You’re a subject matter expert, you are there for what you know. That’s why you are being interviewed. 3. Forget about the ums I’ve lost count of the times people have told me they um a lot. In most cases they don’t and only do it more by being worried about it. Journalists are more concerned about the content (know your stuff) and overall presentation (relax) than the odd um in conversations. Remember that’s what some of the best media interviews are - a conversation. #mediarelations #ceo #corporateaffairs #communicationsmanager #headofmarketing ********** You can follow Daniel McDougall and get his perspectives from 25 years in the media and communications industry.

Your media spokespeople are busy. So, how can you ensure they are best prepared for that crucial next interview?   Effective preparation always begins by checking they have had recent media training.   But ahead of any media opportunities, they should also be given a media briefing document that covers what they need to know and ensures they are able to communicate with clarity and confidence https://bit.ly/3At07u1 #mediatraining #mediarelations