CMO at Blue Triangle | 6X B2B SaaS Revenue-Driven Marketing Leader | Author of An Audience of One | Speaker | Host of The Frictionless Experience Podcast
Does your brand need a mobile app? Maybe not. That was just one of the many topics Nick Paladino and I covered this week with Scott Smith of FanDuel on this week's episode of The Frictionless Experience. We also talked about: ✨ How FanDuel focuses on providing a clear and cohesive homepage experience that helps guide users toward its products and services, all of which have separate apps and rules. ✨ The challenges of navigating a complex activation process that often starts on the web but must end in the mobile app for sports books, and how they ensure the web and app experiences complement each other effectively. ✨ How to navigate "phygital" experiences when the physical part may involve a trip from the couch to the closet to complete the digital transaction. ✨ When consumers will accept friction in exchange for high-value experiences. ✨ Why your mobile app isn't just valuable for app conversions but how it can help in driving conversions on the web and in-store. Plus we gained insight into why Nick's anxiety over making his first Daily Fantasy Sports team backed by a $5 bet was infinitely greater than his anxiety over daily $6 Starbucks purchases. Check it out on your favorite podcast app for many more insights! #frictionless
