Marketing: it's the DNA of top-performing brands.
A sales expert myself, I've recognized it as a pivotal force in the CPG sector. Without brand awareness, a stellar sales team can't sell your brand, period. Sales get products on shelves, marketing gets them off.
Now, here's the secret sauce: Brand Awareness. Driven by marketing, it elevates products into brands, connecting them with consumers and transforming ideas into reality. A product stays static on a shelf, a brand? It shapes experiences, living in the consumer's psyche, becoming a vital part of their story. That's marketing's subtle yet potent influence.
Marketing also plays a societal and environmental role, spearheading initiatives like fighting climate change, promoting regenerative agriculture, and pushing for plastic-free packaging.
Founders often say, "We don't have a budget for marketing," and then fail to understand why they lag behind brands where marketing is the star player.
The equation is clear:
No marketing = no sales.
No sales = no company.
Reflect on "marketing first" brands triumphing in the market - @LiquidDeath, @HumeSupernatural, @MiddaySquares. They've made marketing their secret weapon. And it's about time you did too.