Chris Sarandos’ Post

[UPDATE] Meta Unveils Brand and User Safety Strategy via New Mini-Site 🤓 Meta has introduced its new 'Media Responsibility' framework, comprising the fundamental values guiding its approach to moderating content and ad positioning to enhance protection and security for all its app users 🤝 As explained by Meta: “The advertising industry has come together to embrace media responsibility, but there isn’t an industry-wide definition of it just yet. At Meta, we define it as the commitment of the entire marketing industry to contribute to a better world through a more accountable, equitable and sustainable advertising ecosystem.” As part of this initiative, Meta has unveiled a dedicated microsite detailing its "four pillars of media responsibility”, encompassing: 1️⃣ Safety and expression 2️⃣ Diversity, equity and inclusion 3️⃣ Privacy and transparency 4️⃣ Sustainability We could be mistaken, but Meta's recent move appears to take a subtle jab at Elon Musk and X's new content moderation strategy 🙈😜 See more via Meta 👉 https://ow.ly/ViCp50PZYW4 #digitalmarketingupdates #meta #metaupdates 📸 Meta

This week saw Sheryl Sandberg step down from the board of Meta. But I was intrigued by there being very little, if any, commentary from the LinkedIn hive mind 🤔 Now we all know how she (rightly) earned her status, while she was COO, as one of the most powerful women in tech. As the architect of Meta's digital advertising strategy, she transformed its business model so dramatically that by 2022, 97% of its >$100bn revenue was driven by advertising 🤯 But what I found most interesting from her post was that, with Meta now in a strong position for the future, "this feels like the right time to step away". Now there may well be other reasons behind her stepping down, but I was struck by the level of self awareness that the statement implies - something that is relevant in all stages of a company's growth. Whether it's your first hire, your exec team, your cohort of 25 sales reps, your non-exec Board members, your investors (!)... ...how often do people recognise when their skill set and value add is no longer commensurate to the stage of your business? And equally as importantly, do founders/CEOs feel sufficiently equipped to recognise this on others' behalf? Postponing what's often the right decision in situations like this can do more harm than good in high growth businesses. It risks slowing momentum, causing tension with others who are still on the journey, and distracting from what you and the business are cracking on with. Self awareness certainly feels underplayed sometimes, but the tools to address its absence are just as useful 🛠 I'd be interested to hear of scenarios where others have seen the value of this trait in action, or what they've found useful in dealing with situations where it's less abundant! 💡

We're not going to lie. Sometimes, Meta does our head in. 🤯 We know it does yours in. But... where would we be without it?? Your business, no matter what it is, relies on Meta. Ours certainly does, and although sometimes we want to pull our hair out, we kind of love it 😜🙌 So, leave your Meta issues with us - we'll work it out and provide you with a fabulous social media presence. Let's chat! #meta #facebook #instagram #digitalmarketing #areyoubeingseen #socialmediamanager #beseen #reachsocialmedia #seoaustralia

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 #1 Meta Adds New Tools for Creators For Holiday Season ❄️ Meta is set to empower content creators this holiday season. They're expanding digital gifts on Instagram and introducing seasonally-themed virtual gifts on Facebook. A "Holiday Bonus" program will reward top creators, and new features like a "Subscribe" button and ad partnership guidance are being rolled out. These moves underline Meta's dedication to creators and its focus on retaining users and shaping the future of the metaverse. #2 Meta Tests Read Receipts Opt-Out in DMs 🤫 Big news from Meta! You'll soon have the power to switch off those "Read" and "Seen" indicators in your messages. Businesses, take note – this is a game-changer for managing customer expectations. Quick responses are vital, but this feature allows you to set the right pace. Meta is testing this feature with plans for a broader release. #3 Meta Joins "Project Lantern" To Boost Child Abuse Content Detection 🤝 Meta teams up with 'Project Lantern,' an initiative led by the Tech Coalition, to enhance cross-platform data sharing for child safety. The project includes partners like Google, Snap, and Twitch to create a centralized hub for reporting and sharing information to tackle online child abuse. 💬 Share your thoughts on these Meta updates! *(Meta for Business and Social Media Today, LLC) source link in the comments #Meta #influencermarketing #creatoreconomy

I'm not one to try to slam another company online but lately, the number of Meta issues and "glitches" we've been experiencing and the Meta Support Team's inability to help has been exhausting... Is anyone else struggling to get support when they need it? For the amount of money that Meta is making through advertising their support team should be offering a white-glove service. Feel like we're being Punk'd with how terrible the service has been.😅 Come on Meta, you can do better. #Meta #MetaSupport #DigitalMarketing #SupportTeam #FacebookAds

🎉Celebrating 20 Years of Meta 🎉 This year signifies a significant achievement for Meta (formerly Facebook) - two decades of fostering connections among people and communities globally! From its modest origins in a Harvard dorm to its current stature as a worldwide tech powerhouse, the company's journey has been truly extraordinary. As a marketing professional, I've personally observed the transformative influence of these platforms. They've provided me with opportunities to: - Reconnect with old friends  - Explore new communities and interests - Publicize my work and engage with potential clients - Stay up-to-date with news and events - Market clients to specific audience segments Looking forward, Meta's emphasis on the Metaverse brings forth both thrilling possibilities and tricky questions. How will these immersive virtual realms affect our lives? What ethical considerations must be addressed? One thing is certain: Meta's impact on the world has been undeniable. ➡️ Do you remember the first time you heard of Meta platforms, like Facebook? I jumped on board in 2017 and haven't looked back! SOAR MEDIA Agency #meta #meta20 #socialmedia #facebook #instagram

🚀 **Meta Platforms Inc. Continues to Dominate the Young Adult Market!** Despite the popular narrative that young adults are drifting away to newer platforms like TikTok, Meta Platforms (owner of Facebook, Instagram, and WhatsApp) is proving resilient. With an impressive daily active user count reaching 3.1 billion in March 2024, and a 21% year-over-year revenue increase to $31.4 billion, it's clear that Meta's strategic focus on "meaningful experiences" and community building is resonating with users aged 18-29. 👓 CEO Mark Zuckerberg credits this success to the firm’s innovative ventures into virtual and augmented reality technologies, which he believes are integral to Meta's future. 📈 However, it’s not all smooth sailing. Meta is navigating a complex landscape of regulatory and legal challenges, setting aside $3.2 billion for potential legal costs. This move highlights the ongoing pressures facing large tech companies in maintaining user trust while fostering growth. 💭 As someone who began their career when Facebook was just rising to prominence, I’ve observed firsthand how essential adaptation and forward-thinking have been for companies to stay on top. Meta’s ability to continuously engage a demographic notorious for its fleeting social media habits speaks volumes about their adaptability and strategic planning. 📌 What are your thoughts on Meta's strategies for youth engagement and technological investments? Can they maintain their lead amid growing challenges? 🔹 #DigitalMarketing #SocialMedia #Meta #Technology #Innovation #YouthEngagement Your insights are valuable! Let's discuss below. 🗨️💬

🌐 The recent outage of Meta, Facebook, and Instagram left us all pondering the unthinkable: What if Meta disappeared for good? ✅ As a digital marketer, I've witnessed the immense impact Meta platforms have on businesses worldwide. From small enterprises to multinational corporations, we rely on these platforms to connect, engage, and thrive in the digital landscape. 📈 But beyond business, Meta has woven itself into the fabric of our social interactions, shaping how we communicate, share, and express ourselves online. 💬 Imagine a world without Meta – a world where digital connections are fragmented, where online communities struggle to stay connected, and where businesses face unprecedented challenges in reaching their audience. Let's discuss: How would your life change if Meta vanished tomorrow? Share your thoughts below! #Meta #Facebook #Instagram #SocialMedia #DigitalMarketing #OnlineCommunity #DigitalTransformation #TechNews #DigitalFuture #BusinessImpact #outage

🌐 The recent outage of Meta, Facebook, and Instagram left us all pondering the unthinkable: What if Meta disappeared for good? ✅ As a digital marketer, I've witnessed the immense impact Meta platforms have on businesses worldwide. From small enterprises to multinational corporations, we rely on these platforms to connect, engage, and thrive in the digital landscape. 📈 But beyond business, Meta has woven itself into the fabric of our social interactions, shaping how we communicate, share, and express ourselves online. 💬 Imagine a world without Meta – a world where digital connections are fragmented, where online communities struggle to stay connected, and where businesses face unprecedented challenges in reaching their audience. How would your life change if Meta vanished tomorrow? Share your thoughts below! #meta #socialmedia #linkedin #instagram

Meta is down or long life Meta? Today, millions globally are grappling with Meta account issues on platforms like Instagram, Facebook. As an active Meta business user, I can't help but acknowledge their sometimes challenging architecture. Beyond intricate connections in the Meta business suite, the more I delve, the more I question the system's sustainability. Recently, multiple contents on my business account were reported for potential trademark infringement, generating one main ticket but surprisingly, 15 sub-tickets for each photo. Despite appealing to each content individually, my appeals created 15 sub-tickets, leading to diverse responses in two languages from the global support team. It's been two weeks, my account is down, and there's no way to contact Meta's support or receive updates on the status. I'll give it another two weeks and then decide whether to continue building something business-related on Meta or explore more reliable platforms. How do you feel about Meta sustainability? Is it too big to fail or…?