Burns people out, no watercooler moments, no cultural staying power "What's the best way to experience the major water-cooler shows commonly considered to be "appointment viewing"? Is the binge model popularized by Netflix the way to approach things, in which viewers are able to spend a whole weekend devouring every episode of an entire season all in one go? Or is it better to exercise a little patience and release episodes one at a time in weekly installments, allowing word-of-mouth momentum to build while keeping the entire production at the center of the cultural conversation for much, much longer? (Or, perhaps, we can have the best of both worlds through "Hacks.")
"What's the best way to experience the major water-cooler shows commonly considered to be "appointment viewing"? Is the binge model popularized by Netflix the way to approach things, in which viewers are able to spend a whole weekend devouring every episode of an entire season all in one go? Or is it better to exercise a little patience and release episodes one at a time in weekly installments, allowing word-of-mouth momentum to build while keeping the entire production at the center of the cultural conversation for much, much longer? (Or, perhaps, we can have the best of both worlds through "Hacks.") ... For Sony's Katherine Pope, "Shōgun" was the peak example of a weekly release naturally building up "anticipation" for each episode ... but, that said, it's difficult to dismiss the success of "Fallout" after opting for the binge release. We all have our preferences in this great debate, but the jury remains out." #streaming #bingemodels #streamingecosystem #programming #contentstrategy #weeklyreleases #streamingbingemodels
Malize E.
1mo
How about, hear me out, how about letting the audience decide how do they want to watch it? Those who don't like the "binge model" will watch the series the way they please. Forcing weekly/monthly releases can increase churn.
Michael Kolawole
1mo
Insightful. However, for me, I think the most important thing is to craft an unforgettable content that’s gripping no matter the model you choose. Great contents are known to have eaten strategies for lunch, even those with zero expections. The first season of Stranger Things, Bird Box, and Arcane are premium examples.
Jen Donahoe
1mo
Weekly extend the buzz of the IP over a longer period of time. Many TV nerds are craving the old-school appt viewing
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1moI think you are already seeing a lot of experimentation with streaming models. Things like : - dividing final seasons up into two shorter installments - binge releases - weekly installments - live events (Dinner Time with David Chang) - breaking up seasons into shorter Acts with delayed releases (Arcane) The core IP is still the driving force behind grabbing attention with certain brands and genres being better suited to certain models. e.g A live cooking show works well