Chris Grams’ Post

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Chief Marketing Officer, Tidelift

A few months ago I went to the RSA Conference for the first time and, as a professional communicator, I'm not gonna lie, I was bummed by what I saw there. 😳 My friends, the state of clear communication in the software security industry is... not strong. 🥨 Part of it is simply that we exist in a complicated, confusing space, with lots of edge solutions that address one small part of an overwhelmingly large security problem. But there is also just a lot of meaningless jargon and acronyms, abstract messaging that is too technical or not technical enough, and a !@#$ton of FUD. I came back wanting to see if Tidelift could do our part to communicate better, try to simplify what we do into words actual humans use. Here's one result of that effort: a new three minute video explanation of what Tidelift does and how we help our customers, coming from a very simple premise: 1️⃣ Problem: Using bad open source packages slows teams down and creates risk to organizations' revenue, data, and customers. 2️⃣ How Tidelift helps: Tidelift helps organizations proactively reduce their reliance on bad open source packages. 3️⃣ Why we are different than any other solution: We are the only company that partners with the maintainers of 1000s of the most-relied-upon open source packages and pays them to make their packages healthier and more secure. Take a watch, see how you think we did! 📽 Thanks also for Kanishka S. for his leadership on this project + my long time video collaborator Tim Kiernan and Peter Sperrazza for their excellent production and animation work! You can also access the video on youtube here: https://lnkd.in/g2n93_mn

Leonardo Zangrando

Taking leaders from the pain of speaking in public, to clarity, authority and influence in any speaking occasion with the impact of a TED speaker.

3w

Well done! Effective communication and public speaking are essential to get your message across. No point hiding behind difficult words or, worse, behind a screen. You did great and I’d love to help you and all communicators in the industry to turbo boost their ability to engage with audiences and connect with them.

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John Q. Adams

Marketing Executive | Brand Builder | Strategist | Inspirational Leader

3w

Brian J. Chang / Sam Hsieh -- I thought it was relevant to our conversation yesterday. The power of simple messaging and solid brand positioning on display! P.S. Great work Chris, Tim, & team.

Robert Carson Mataxis

Communications Consultant specializing in Video, Animation, and Interactive Storytelling

3w

Nice work gentleman! Fun seeing what you’re up to.

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