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Missed our latest webinar? Don’t worry, you can still catch up! We dive deep into overcoming the hurdles of shifting media budgets from linear to CTV and share strategies to supercharge your TV targeting to meet your goals. Whether you're a media buyer, marketer, or just interested in the future of TV advertising, this is a must-see!📺 #Webinar #CTV #MediaBudgets #MarketingStrategy #DigitalTransformation

⭐️ Join us for an enlightening luncheon hosted by Spectrum Reach! ⭐️ 📺 Dive into the realm of Connected TV (CTV) advertising and unlock the secrets to optimizing your direct-response goals. Get ready to explore how CTV's cutting-edge platform is revolutionizing the advertising landscape for retailers. At this exclusive event, you'll discover: 🎯Insights into CTV's precise targeting capabilities, ensuring your message reaches the right audience at the right time and on the right screen. 💼 The endless possibilities CTV offers for tailoring promotions to fit your unique marketing objectives. 📈 Key strategies for tracking conversions definitively, empowering you to measure the impact of your campaigns with precision. Register in the link below! https://lnkd.in/gnBT9u_w Don't miss out on this opportunity to stay ahead of the curve in the world of advertising! Reserve your spot now and get ready to elevate your marketing game with CTV. See you there! #CTVAdvertising #RetailMarketing #SpectrumReach #LuncheonLearning

Did you know that #CTV is now the #1 way Americans access content on TV screens and that over 50% of U.S. adults are now only reachable in digital streaming environments? But the big screen is only the beginning: today's audiences are multitasking in digital environments 24/7. To effectively understand and reach them, you need Quantcast's unparalleled access to real-time data that connects the online world -- from CTV to desktop to mobile -- to real everyday lives, giving you a uniquely holistic view of consumer behavior. https://lnkd.in/gHWXfvtf

Elevate TV Ads with Smadex's Connected TV Solution Tired of chasing shadows online? Connected TV (CTV) is taking centre stage, giving you the reach of TV with the targeting and flexibility of digital. Smadex helps you make the most of it: • AI-powered Optimisation: Find the winning variables & maximise ROI. • Laser-sharp Targeting: Deliver the right message at the right time based on interests, behaviour & more. • Real-time Insights: Deep dive into 350+ data points for clear campaign understanding. • Unwavering Brand Safety: We prioritise transparency & quality so you can rest assured. Don't miss out on CTV's explosive growth. Partner with 365 Digital and let Smadex guide you to success! #365Digital #Smadex #CTV #BrandBuilding #PerformanceMarketing

Increased #CTV spending continues to mark a major year of growth for the advertising method. Why is CTV advertising so impactful to both brands and consumers? Let's take a look: ⭐️ Cost-effective ⭐️ Offers precise targeting data and tech ⭐️ Extensive access to new audiences #ConnectedTV #Advertising

To guarantee your linear and streaming TV ad investments are driving performance, you need a media partner that can enable data-driven insights and deliver powerful results. Here's how you can work with AudienceXpress in the US to target customizable audience segments, use dynamic insights to continuously optimize, and access in-depth reporting to ensure accurate results. #FreeWheelEmp

Today on the #FridayFireside, host #RickHowe welcomes #PeterDocherty, Founder and Chief Technology Officer of ThinkAnalytics. Speaking to Rick from Glasgow on the eve of IBC, Peter describes how ThinkAnalytics, the world’s largest independent content-discovery platform, brings personalization to the TV experience--for advertisers, service owners, and of course the viewers. Their recently launched personalization for the fast-growing FAST space delivers targeting for advertisers and ability for viewers to create a "virtual personal channel," among many other innovations. If you think TV is all about "one size fits all," watch this and discover why we say what you think you know about TV is so...last century. Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q0236YCn0

Think it’s too early to start planning your holiday campaigns? Think again. Consumers usually start researching holiday shopping ideas as early as October — which means now is the time to start strategizing. Join us and Adweek on Tuesday, August 22 to learn how to boost holiday sales with connected TV advertising. https://hubs.ly/Q01-rCN_0 #CTV #DigitalAdvertising #PerformanceAdvertising

Today on the #FridayFireside, host #RickHowe welcomes #PeterDocherty, Founder and Chief Technology Officer of ThinkAnalytics. Speaking to Rick from Glasgow on the eve of IBC, Peter describes how ThinkAnalytics, the world’s largest independent content-discovery platform, brings personalization to the TV experience--for advertisers, service owners, and of course the viewers. Their recently launched personalization for the fast-growing FAST space delivers targeting for advertisers and ability for viewers to create a "virtual personal channel," among many other innovations. If you think TV is all about "one size fits all," watch this and discover why we say what you think you know about TV is so...last century. Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q0236Wmg0

We are running our own CTV 📺 ad campaign. *It’s a campaign to connect with marketers and media professionals.* What have we learned so far? ✔️Its hard to reach advertising and media professionals: New York and Dallas are seeing the highest performance ✔️CTV can impact B2B performance - both brand lift and direct response: Repetition is important to drive action ✔️Top streaming channels: Bloomberg, Fox News, CBS News For a deeper dive into the data hit the subscribe button. >>>>https://madhive.com/ctv #ctv #ctvadvertising