Campari Group’s Post

What is an #original? Those who are not inspired to do things just for status or for show. It's those who are unapologetically themselves, driven by the innate need to #create and desire to be expressive. They understand that the creative process is a cause within itself, built on #curiosity, #collaboration, and #commitment to a higher purpose. They understand that life-long #learning naturally brings forth new #perspectives, and these perspectives must be birthed into the world. In this campaign, we capture and celebrate this essence of originality through #Espolòn #Tequila. #Salud 🍸

🚀 Exciting News! 🚀 I'm thrilled to announce that Curamia Tequila is raising capital to fuel my quest to bring Mexico the way I know it to the USA. 🇲🇽 My mission is to share the beauty of the Mexican spirit in the cleanest form possible – one that is not only better for us but also for the environment. 🥃💚 Curamia Tequila isn't just a brand; it's my passion and commitment to honoring Mexican craftsmanship and tradition. With our award-winning tequila crafted from 100% blue Weber agave and our dedication to sustainability, authenticity, and quality, we've already made waves in the industry. 🌊 But we're just getting started! Now, as we embark on the next phase of our journey, we're seeking strategic partners who can help us scale our operations, expand our reach, and elevate the Curamia brand to new heights. 💼💡 If you're an investor who shares my passion for premium spirits, sustainability, and innovation, I'd love to connect with you! Together, we can write the next chapter in the story of Curamia Tequila and toast to success. 🎉🚀 Cheers to sharing the beauty of Mexico and creating a better future, one sip at a time! 🥂💫 #CuramiaTequila #RaisingCapital #InvestmentOpportunity #PremiumTequila #Sustainability #Craftsmanship #Innovation #StrategicPartnership

In my latest for InsideHook, I explore the concept of “rancho unico” or single-estate tequilas. What do these terms mean and why does this movement matter? https://lnkd.in/gZDNuP_J  #tequila #mexico

It's a new #week, it's time for new things, and so, it is time for the new #newsletter! 😗 Get ready to immerse yourself in this week's wonders Barcelona Metropolitan is bringing to you. 🧐 If you want to feel high as #heaven, there is nothing better you can do than to go to one of Barcelona's countless #outdoor terraces! ⛱ Learn about the #thoughts and #connotations we humans have about the Aperol Spritz! 🍻 And make sure you don't get #sued or a #baddeal when buying #property in Spain! 🇪🇸 Read the newsletter in the comments section below ✅

Tecán Tequila: Time for a change Tecán Tequila is more than a drink; it's a commitment to quality and a challenge to the status quo. No more settling for mixtos – they're embracing the richness of 100% Blue Weber Agave, eliminating the need for salt and lime to enjoy the perfect sip. Netherlands, their origin: in a region where mixtos dominate, Tecán emerges to break the mold. They are flipping the script on the negative stigma surrounding tequila, introducing a world of premium quality that deserves to be celebrated. Breaking Barriers: Tecán opens the doors to an elevated tequila experience, transcending expectations and inviting you to savor genuine moments of connection and joy. Bringing People Together: whether it's a small gathering or a significant life event, Tecán is there to enhance your celebrations.

🥃 Exciting Times in the Whisky World! 🥃 The piece, titled "Glenmorangie: A Tale of Tokyo," takes us on a journey through the vibrant and dynamic whisky culture in Tokyo, shedding light on how the demand for fine spirits is shifting towards a younger audience. 🎨 Artistry Meets Whisky 🥃 What truly caught my attention was the artistic aspect of this transformation. The artwork featured on the box and bottle reflects this paradigm shift. It's a testament to how the whisky industry is embracing innovation and creativity, making its products more appealing to a younger demographic. As we can see, whisky is no longer confined to tradition and age-old stereotypes. The new generation of whisky enthusiasts is keen on exploring unique and visually engaging experiences. This trend is revitalizing the industry, bringing fresh perspectives and energy into the world of Scotch. 🌟 Embracing Diversity 🌟 Moreover, "Glenmorangie: A Tale of Tokyo" demonstrates the global appeal of whisky, showing that it transcends borders and cultures. The blend of Japanese and Scottish whisky traditions is a fascinating example of how diversity and collaboration can drive the industry forward. It's heartening to witness the whisky community's readiness to adapt to changing preferences, and it's a reminder that innovation and inclusivity are key to ensuring the industry's continued success. So, raise your glasses to this exciting evolution in the world of whisky! Let's keep celebrating the spirit of creativity, diversity, and innovation that is attracting a younger audience to the wonderful world of Scotch. Cheers to the future of whisky! 🥃🌍🎨 #Whisky #Innovation #Diversity #Glenmorangie #Artistry #YoungAudience #Cheers #whiskysolutions

🥃 Exciting Times in the Whisky World! 🥃 The piece, titled "Glenmorangie: A Tale of Tokyo," takes us on a journey through the vibrant and dynamic whisky culture in Tokyo, shedding light on how the demand for fine spirits is shifting towards a younger audience. 🎨 Artistry Meets Whisky 🥃 What truly caught my attention was the artistic aspect of this transformation. The artwork featured on the box and bottle reflects this paradigm shift. It's a testament to how the whisky industry is embracing innovation and creativity, making its products more appealing to a younger demographic. As we can see, whisky is no longer confined to tradition and age-old stereotypes. The new generation of whisky enthusiasts is keen on exploring unique and visually engaging experiences. This trend is revitalizing the industry, bringing fresh perspectives and energy into the world of Scotch. 🌟 Embracing Diversity 🌟 Moreover, "Glenmorangie: A Tale of Tokyo" demonstrates the global appeal of whisky, showing that it transcends borders and cultures. The blend of Japanese and Scottish whisky traditions is a fascinating example of how diversity and collaboration can drive the industry forward. It's heartening to witness the whisky community's readiness to adapt to changing preferences, and it's a reminder that innovation and inclusivity are key to ensuring the industry's continued success. So, raise your glasses to this exciting evolution in the world of whisky! Let's keep celebrating the spirit of creativity, diversity, and innovation that is attracting a younger audience to the wonderful world of Scotch. Cheers to the future of whisky! 🥃🌍🎨 #Whisky #Innovation #Diversity #Glenmorangie #Artistry #Cheers #whiskysolutions

Discover the extraordinary Unseen Valentino Zagatti Collection, a curated assembly of over 3,000 of the globe's most aged and exclusive whiskies. For whisky investors, the Unseen Valentino Zagatti Collection presents a unique exploration into a resilient asset class that has consistently yielded an average return of 12% over the past half-decade. #ScotchWhiskyInvestments #ValentinoZagatti #RareWhiskies #WhiskyCollection #WhiskyInvestment #whisky #invest #alternativeinvestments #inflationhedge #markethedge

Más Que Unas Latas is Officially Out! (release video below) From the start, we believed it was crucial to build our brand from the ground up. Always with the relentless focus to amplify our culture through everything we make. Our first collection, "Más Que Unas Latas" (more than just cans), reflects this dream. Unlike the common practice in the drinks industry, we prioritized creating a brand that could build trust way beyond its core product. Our goal is to connect our roots to their modern interpretation. Not just through what we drink, but what we wear, what we experience, and the stories we consume. To us, this is not a one-and-done or just "merch", but a key pillar of our brand. Casalú is a promise to our people: everything we do will represent the new generation of Latinos, with love and respect. Because we are "Más Que Unas Latas". visit - https://shop.casalu.com/ Ricardo A. Sucre Gustavo Darquea G. Gabriel González Lucas Cravero Dani Pinzon Alain T. #beverage #casalu #latinos

As the world becomes more diverse and global interactions increase, marketers are recognising the importance of improving communication with people from different cultural backgrounds. The question arises: how can marketers enhance communication by incorporating the language, symbols, and cultural elements of a specific group of people without coming across as condescending or manipulative? One approach is to adopt an intercultural perspective. This means making an effort to bridge the gap between different cultural groups by finding common ground. In the realm of marketing, this can be achieved through various strategies. For instance, advertisements can feature spokespersons from the target group's ethnic background or incorporate language, music, art, national flags, or other cultural symbols that resonate with the target audience. The term "intercultural" implies that this type of communication is taking place between at least two cultures, with communicators borrowing cultural symbols from another group in order to establish a sense of similarity, facilitate effective communication, and gain acceptance. Keeping these principles in mind, the Tequila Don Julio campaign serves as an exceptional example of how to effectively highlight the international influence of Mexican culture in various domains such as film, fashion, architecture, music, food, and art in terms of color and texture. This campaign goes beyond being a mere marketing effort; it offers a captivating glimpse into the work of a new generation of creative minds. Por Amor, the campaign's centerpiece, not only serves as a captivating homage but also acts as a mission statement.