Campari Group’s Post

Years of consistent communication, effort, and belief in the strategy. One of my favorite examples I give to people when they suggest changing the strategy, campaign, or hero drink after just two, three months of execution. Campari success illustrates the importance of patience and perseverance in marketing and strategy implementation. #consistency #Idontchangestrategyeverymonth #strongbrand

This summer, the Aperol Spritz is making waves in the beverage industry and capturing the hearts of consumers worldwide. This classic Italian cocktail, featuring a vibrant blend of Aperol, Prosecco, and a splash of soda water, garnished with an orange slice, is the epitome of refreshing elegance. Consumers are increasingly gravitating towards beverages that offer both a delightful taste and a visually appealing presentation. The Aperol Spritz perfectly meets this demand with its light, citrusy flavor and striking color. This trend reflects a broader movement in the beverage industry towards low-alcohol, high-flavor options that cater to a sophisticated palate. As the cocktail of choice for summer 2024, the Aperol Spritz not only exemplifies the fusion of tradition and innovation but also highlights the growing consumer preference for experiences that are both enjoyable and shareable. The popularity of this drink underscores a significant trend in the beverage market: the rise of drinks that enhance social moments and promote a sense of casual sophistication. 🍊 #AperolSpritz #ConsumerTrends #SummerFavorites #BeverageIndustry #CocktailTrends #MarketInsights

The spritz cocktail, made with Prosecco, club soda, and liqueurs like Campari or Aperol, is becoming increasingly popular and is now one of the top 10 most-ordered cocktails in US bars. Bartenders are experimenting with different liqueurs and juices, and the spritz is no longer limited to just the summer season. Its appeal goes beyond taste, as it aligns with current trends of low alcohol content and social media aesthetics. The spritz's association with popular culture, such as its appearance on HBO's "Big Little Lies," has contributed to its rising sales. Gruppo Campari, the producer of popular liqueurs Campari and Aperol, has experienced significant growth in US sales due to the popularity of Italian culture and the brand's advertising efforts. While Campari and Aperol dominate the market, new entrants like Amante 1530 offer a lighter and more refined alternative. Despite brand variations, the spritz trend is expected to continue growing in popularity. #Hbo #Instagram #Sting #Italy #CampariGroup #MatthewCrompton #JenniferCoolidge #UnitedKingdom #California #ColorGraphicsAdapter #NewYorkCity #Tiktok #UnitedStates

We'd have to disagree with the the notion that the Spritz is losing its charm. The Aperol Spritz remains a powerhouse, being the favorite cocktail in 22 states according to Forbes. In Italy, over 300,000 Aperol Spritzes are sold daily just in the Veneto region. Globally, its popularity is undeniable. Variations like the Hugo, Limoncello, and Pomelo Spritz offer exciting alternatives, to please any palate. One thing is for certain - the Spritz endures for a reason. They are a refreshing, versatile cocktail and it isn't going anywhere anytime soon. What are your thoughts? Do you prefer think the spritz will continue to stand the test of time? And if so, what is your favorite type of spritz?

Jennifer López & Spirits - I came across her new launch, sparkling DeLola Spritz, made with tequila, juice and natural flavors, and only 11,5% alc., while browsing bourbons and other fun stuff at Warehouse Wines & Spirits on Broadway. The world is crazy about spritzs, that is a fact. Spritz has performative superpowers...Italians, smart as they can be, have built an entire new huge global category around the Aperol brand. Bubbly, sweet and bitter, colorful, it makes you look good, a versatile cocktail that is also easy to make even by the dumbest bartender. So to compete against Aperol, here is one of the many routes: endorse the brand by a big celebrity; make it even easier to prepare and drink, as a ready to serve concoction, and lower down the alcohol level so you can sip as much as you can. Will it succeed? Well, how many dollars do you have for brand and trade marketing? Aperol is investing big bucks with music festivals, branded bar artifacts, branded sun umbrellas, branded chairs, well..branded everything...It will be interesting to see if the Italians are seriously challenged by another brand..stay tuned #spirits #cocktails #newyork #brandbuilding

Today we will reach 28° degrees C in some countries that’s a heat wave. Time to break out the perfect Spritz. The Aperol Spritz is a refreshing, light cocktail perfect for warm weather or as an aperitif. Here’s how you can make the perfect Aperol Spritz: Ingredients: 3 parts Prosecco 2 parts Aperol 1 part soda water Ice cubes Orange slice for garnish Instructions: 1. Fill a glass with ice: Use a large wine glass or a balloon glass for the best experience. 2. Add Prosecco: Pour 3 parts Prosecco over the ice. 3. Add Aperol: Pour 2 parts Aperol into the glass. 4. Top with soda water: Add 1 part soda water. 5. Garnish: Stir gently to combine and garnish with a slice of orange. Tips: - Use good quality Prosecco for the best taste. - Adjust the proportions slightly to taste if you prefer a sweeter or more bitter drink. - Serve immediately to enjoy the fizz and freshness. Enjoy your perfect Aperol Spritz! #weekend #spritztime #fridayvibes #aperolspritz

Iconic Sips: Comparing Aperol Spritz and White Port & Tonic. Despite its unique taste and charm, the white Port & Tonic does not match the widespread popularity of the Aperol Spritz. The latter, with its instagrammable orange hue, epitomises Italian glamour and has become a symbol of trendy aperitivo culture. In contrast, the white Port & Tonic offers a different experience. Portugal, currently in vogue, brings its unique appeal with this drink. Made with white port, tonic water, and a twist of citrus, it boasts a depth and complexity that appeals to discerning palates. The white Port & Tonic is rustic yet chic, charming in its simplicity, though not as instantly eye-catching as its Italian counterpart. White Port & Tonic will always denote a distinguished choice, even though it might never reach same level of popularity as the Aperol Spritz as a go to aperitif, it remains a drink that’s appreciated for its unique qualities, maintaining a niche but enduring appeal.

Yesterday it came to my attention that not everyone knows how to make an Aperol Spritz. Or even what it is. 😱 Instead of writing about music industry trends as I normally do... Today, I'm making a public service announcement. Below is the recipe for how to make a basic & good Aperol spritz. We all need to do our part to spread this knowledge… Trust me… Your next party hosts will be far more appreciative if you whip up one of these. Instead of bringing another six pack of hard seltzer. I didn't know what an Aperol Spritz was until a few years ago… But those were the dark ages. And now I'm enlightened. INGREDIENTS 1. Aperol 2. Prosecco 3. Club Soda 4. Fresh orange slice RECIPE 1. Put ice in a balloon glass 2. Add 3 parts Prosecco 3. Add 2 parts Aperol 4. Add 1 part soda (just a splash, really) 5. Use the orange slice as garnish For a Twist, swap Limoncello or Finocchietto (wild fennel liquor) for Aperol. I want to “land” this LinkedIn post like Simone Biles lands a vault… So, let me now pivot into 3-points that look at the Aperol's recent success & business highlights. (Know your platform, my friends…) FIRST, surging popularity. The spritz has skyrocketed in popularity, entering the top 10 most-ordered cocktails at US bars. Sales indicate a notable growth trend, with spritz sales starting earlier in the year and peaking in the summer months. SECOND, cultural cachet. The spritz's appeal extends beyond its taste, aligning with other consumer trends such as low-alcohol cocktails and being featured prominently in popular media like HBO's "The White Lotus." (Have you seen season 2, btw?) Italian liqueur brands like Campari and Aperol attribute their success to increased awareness and a growing preference for aperitivo rituals. THIRD, market expansion. The competitive landscape has seen the entry of new players like Amante 1530, backed by music icon Sting, aiming to capitalize on the spritz's popularity and offer a unique alternative to consumers, indicating the ongoing vibrancy and growth within the spritz category. Cin cin! #enjoyyourlife

HUGE SPRITZ NEWS...some amazing data Stateside: Spritz is now bigger in the USA than Espresso martini! It's surely testament to the culture, flavour variety and lo-abv credentials of the spritz - remember there's more to spritz than Aperol - in fact cocktails like the sbagliato, Americano and V&T are all big players in the category. Worth noting from CGA: "The Negroni also had a popularity boost, with the serve reporting the highest check value over the three months, followed by the Caipirinha and Manhattan."... 2/3 of these drinks contain vermouth! So what's my point well this data combined with Drinks Internationals trends report showing that 25% of the worlds top 20 best selling classic cocktails feature vermouth shows that it is a drinks category to watch...vermouth & amaro are booming in the UK, USA and globally - double digit growth in all major markets! If you're interested in listing a vermouth, in your bar or shop, with a Scottish twist let me know - I'd love to chat. dominic@pineappl.co.uk Or maybe you'd like to invest in the NEXT BIG THING IN DRINKS?! - We're fundraising and would love to talk! #vermouth #spritz #trends #drinkstrends #noandlo #aperitivo #USA #globaltrends #alcohol #cocktails #sales #raisinginvestment #investment https://lnkd.in/eBYyEsbv

What is additive-free tequila? Put simply, additive-free tequila is made without any artificial flavors, sweeteners, or colors. It's all about embracing tequila's pure, authentic taste, just as nature intended. Additive-free distilleries must be super transparent about their production process, and you'd be surprised at some of the major brands that don't fall into this category. When you enjoy a bottle of Valor, the rich flavors are all thanks to two ingredients - mature agave and water. Nothing more. Next time you're looking for an exquisite agave experience, remember to choose additive-free. #ValorTequila #DrinkValor #GuenteBuena #AdditiveFree #MadeinJalisco #PremiumTequila #SmallBatchTequila #BlueAgave #Tequila