Buffer reposted this
The traditional client services model is broken. It idolizes only the clients’ needs and wishes – and dehumanizes people on the ‘services’ side. The power dynamic is deeply harmful, and real (smart, amazing, dedicated) people suffer. I call this the ‘jump/how high’ model. It doesn’t have to be that way. A better model of true partnership is available. Partnership is the *only* model we say yes to at Forthright. That’s because I genuinely believe that great client services starts with a healthy account team. An account team who has the time and space to think strategically and deeply focus on the work. An account team whose identity is rooted in their communities and who rest and recharge regularly. The jump/how high model is where burnout happens. It’s where smart strategists become PR robots. The work doesn’t help people grow, or bring new perspectives. You become a vendor instead of a team together. I am so proud of this Buffer article. One way we do things differently at Forthright is charging more for work we perform outside of business hours. In the article, I talk about how we first introduced this policy to clients, the pushback we’ve gotten and how we use the policy as a barometer to see if we’ll be a good fit for an organization (or not). I’m excited to share it with you! 🚀 Thanks, Erin Greenawald, for the opportunity! https://lnkd.in/gKjqaw-i
