Karthik Bettadapura’s Post

Maintaining consistent pricing across multiple online channels is key for brands to protect their margins and reputation. However, maintaining pricing policies has become increasingly challenging, leading to compromised brand integrity and unfair competition. This is where Minimum Advertised Price (MAP) policies play a vital role. Find out why a MAP policy matters in this comprehensive guide. Learn how AI-driven pricing intelligence solutions can help you maintain your pricing power, safeguard your brand equity, and ensure a level playing field for all sellers with an effective MAP strategy. https://lnkd.in/dHkQT92e #pricing #brandsafety #onlinesellers #ecommerce

Learn why a competitive MAP policy is vital for brand integrity. Here are the key takeaways: 👉Protect Your Brand: Prevent price erosion, maintain trust. 👉Gain a Competitive Edge: Balance pricing for profit and competition. 👉Effective Enforcement: Ensure compliance with clear guidelines and consequences. Read the full blog 🔗 https://hubs.li/Q024DfWX0 #MinimumAdvertisedPrice #CompetitiveMAP #MAPPolicy #PricingStrategy #BrandSuccess

A MAP (Minimum Advertised Price) Policy is the agreed upon minimum price in which a retailer can sell a brand’s product. The purpose of a MAP policy is to maintain a brand’s value and profits in order to sustain their business. The ecommerce market is flooded with retailers and resellers; this means brands cannot ignore the need to keep track of the prices offered by their partners and ensure that prices are in line with MAP pricing. https://lnkd.in/eakJKVUc

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗔𝗣 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 The world of retail is dynamic and cutthroat, where pricing can make or break a brand’s image and its bottom line. Here's where MAP (Minimum Advertised Price) comes into play—a strategic defence mechanism for brands. 🛡️ So, what's MAP pricing all about? 🤔 It's a policy set by manufacturers or brands specifying the lowest price a retailer can advertise their products for sale. This isn't about setting the checkout price; it's about maintaining a product's perceived value and preventing a race to the bottom in advertising. Think of MAP as the guardian of a brand’s prestige. It's not just about keeping prices at a certain level; it's about safeguarding the brand's image, ensuring fair competition among sellers, and maintaining healthy profit margins across the supply chain. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗠𝗔𝗣 𝗺𝗮𝘁𝘁𝗲𝗿? For brands, it prevents price wars that can tarnish a premium image. For retailers, it ensures a level playing field where they can compete on service and value, not just slashing prices. And for consumers, it provides assurance that they're getting genuine value for their money without the confusion of fluctuating prices. Here's how you can effectively implement a MAP policy: 𝟭. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗧𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆: Analyze the market and set a MAP that reflects your brand’s value. 𝟮. 𝗟𝗲𝗴𝗮𝗹 𝗕𝗮𝗰𝗸𝗶𝗻𝗴: Collaborate with legal experts to draft a solid MAP policy. 𝟯. 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: Communicate your MAP policy clearly to all your retailers to avoid confusion. 𝟰. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Use advanced software tools to track advertised prices and ensure adherence to your MAP. 𝟱. 𝗕𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁: Apply your MAP policy uniformly across all retailers to maintain fairness. 𝟲. 𝗔𝗱𝗷𝘂𝘀𝘁 𝗪𝗵𝗲𝗻 𝗡𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆: Keep your MAP policy responsive to market changes and update it regularly. Remember, MAP isn't about limiting growth; it's about driving sustainable, value-based growth that benefits everyone involved—brands, retailers, and consumers alike. Are you considering implementing MAP pricing? Have you seen the positive impact of a well-structured MAP policy? Share your thoughts and experiences below! #RetailStrategy #BrandValue #MAP #PricingPolicy #MarketCompetition #RetailMarketing #BrandProtection #FairPricing

Jess Ruscito's talk on how retail's shifting to digital is super insightful. She's doing some awesome work at Advantage Unified Commerce, combining the best of both old and new retail worlds. Definitely worth a watch: https://okt.to/ShXB8z #Ecommerce #RetailMedia #Advertising Skai

Online retailer Zulily's website is offline. The revelation comes about a week after news broke that the retailer is laying off hundreds of employees. Meanwhile, customers on social media say they have orders stuck in limbo. #customerexperience #customerservice #business #onlineretail #reputationmanagement #websitedevelopment #ecommerce

3 Ways Ecommerce Brands Are Throwing Money Away

One of our clients recently implemented a permanent 20% price increase to allow them greater flexibility around future promotions & discounts. The results so far? An impressive 44% uplift in their overall conversion rate. Results aside, though, some may have questions about the ethics of this approach. Are aggressive tactics simply necessary for brands to survive in this ultra competitive e-commerce world? Or, are brands taking advantage of their customers by robbing them of real discounts. #DigitalMarketing #MarketingStrategy

How to be more strategic about discounts, shipping and return policies, advertising channels, and more.

Brands selling their products on eCommerce platforms are facing an increasingly widespread challenge from unauthorized sellers. Kohrman Jackson & Krantz LLP's Alex Jones discusses leveraging material differences to protect your brand integrity: https://ow.ly/8l9M50PuakY #KJKlaw #eCommerce #MaterialDifferences #FirstSaleDoctrine