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$36,000 Reasons to Rethink Your Abandoned Cart Strategy 🛒💸 Have you ever wondered why customers abandon their carts? Abandoned carts are more than just lost sales… They're an opportunity to deeply understand and engage with your customer base. We recently recovered an additional $36,000 for a client in 30 days. Without resorting to deep discounts 👊⛔ Heavy discounting is often a strategy that can erode profit margins and offer only a short-term solution. Here’s what we did: 1️⃣ Segmentation by Purchase History: We distinguished between non-buyers and returning customers, tailoring our communication to address their unique needs and concerns. 2️⃣ Segmentation by Cart Value: Keeping unit economics and margins in mind, we differentiated our approach based on the cart value, opting for monetary discounts over percentage-based ones to maintain profitability. 3️⃣ Qualitative Research: By engaging in qualitative research, we gained insights into customer objections and preferences, enriching our website content, email campaigns, and paid advertising strategies with resonant messaging. This comprehensive approach underscores the importance of effective Abandoned Checkout flow. It's a strategic asset that can significantly enhance customer understanding, resonate with your target audience, and drive substantial revenue. All without eroding profit or devaluing your brand. Are you concerned that your brand might be overlooking significant revenue opportunities through abandoned carts? If the thought of potentially untapped revenue keeps you up at night, you're not alone. If you're ready to explore what targeted strategies and insightful analytics can do for your brand, we're here to help. We offer a limited number of consultations and audits each month. Make sure your brand is part of the next one! Book Your Call: https://lnkd.in/eVqtf3uH #emailmarketing #dtc #abandonedcheckout #ecommerce #retentionstrategies

Retailers have spent the last months driving peak season sales. Now the holiday craze is behind us, what's next? Join our live webinar to learn the following: 👉How to use returns to drive value and customer loyalty 👉How to leverage newly acquired customers through paid social/media. 👉How the post-customer journey looks like during the holiday season. 👉How to change return policies to meet customer expectations. Retention.com, Hawke Media, Signifyd, Triple Whale Link in comments

Join Hawke Media for an upcoming live webinar: Returnuary: How to keep your holiday profits, purchasers, and returners! When? January 9th, 2024 @ 1pm As the holiday season fades into the rearview mirror, it's time to shift gears and steer your ecommerce strategy toward sustained success. You’ve likely brought in a new cohort of customers through holiday gifting, how do you then introduce them into your brand? And better yet, how do you build a relationship with a customer whose first interaction with your storefront is trying to navigate a return? Our growth expert LeDoux VanVeckhoven will be tapping into customer retention after the holiday rush alongside experts from Megan Blissick Retention.com, Eleanor Ritchie Signifyd, @erinIwatt Triple Whale ,  Adam Schoenbaum ReKeepIt What you’ll learn: -How to leverage your new customers through paid social and paid media & how to drive revenue through your newly acquired holiday customers -How do you rebalance your platform mix with the data you’ve collected in 2023? -What does the post-customer journey look like during the holiday season? -How to use returns to drive value and customer loyalty? How did you change your customer return policy to meet your customers? -How to you use returns to drive loyalty & so much more. Don't miss out! Link in the first comment below to register!

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗪𝗶𝗻𝗯𝗮𝗰𝗸 𝗙𝗹𝗼𝘄: 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿: Start by reminding them why they bought from you originally. Highlight the benefits they can expect from your product in the first touchpoint. 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝗜𝘁𝗲𝗺𝘀 𝘄𝗶𝘁𝗵 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗲𝗲𝗱𝘀: Use dynamic product feeds based on their previous purchases and browsing behavior. Depending on your ESP and Shopify apps, you can show them relevant products and content tailored to their interests. 𝗧𝗶𝗺𝗲-𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗲 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗼𝘂𝗽𝗼𝗻 𝗖𝗼𝗱𝗲: Offer a limited-time discount. This is especially effective if you don’t typically send discounts in your campaigns. If your margins allow, this can be a great way to bring customers back. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗖𝗘𝗢: Add a personal touch with a message from the CEO. Show your appreciation for their business and encourage them to make another purchase. Also, ask them why they haven't bought anything in a long time. If a customer isn’t buying again, just sending another offer might not always work. Conduct some qualitative research to understand what's stopping them from purchasing again. Engage them with customer support to address any concerns, which can often be more effective in bringing them back. 𝗔/𝗕 𝗧𝗲𝘀𝘁 𝗬𝗼𝘂𝗿 𝗢𝗳𝗳𝗲𝗿𝘀 to see what works best. 𝗖𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗽𝗹𝗶𝘁𝘀 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Reward your historically high-value customers. If you have a VIP customer with a high lifetime value, put extra effort into bringing them back compared to someone who has only purchased once. If you want, you can give them a more attractive offer. Remember, winback strategies need creativity. It's often not just about discounts or prices, as they’ve already seen those in your general campaigns. Think outside the box to reengage customers. And if they’re not going to buy again, finding out why is incredibly important. It ensures you get valuable insights before they churn completely. #ecom #ecommerce #emailmarketing

This article shares average customer acquisition costs for retail stores broken down by store location, price point, acquisition channel, month of the year, and niche of the retail store. Each categorical breakdown is separated into organic and paid channels for a more accurate CAC estimation. https://lnkd.in/eUh3tQYP

We recently added 10% in revenue to a portfolio of brands, by working with 💬 Harry Willis and Harvey Hodd at Relo! Read on to find out how we did this 👇👇👇 Firstly, what is Relo? They're a 3rd party app that helps with repeat orders and cross sells They use data to introduce the right product at the right time to customers How does this work in practice? > The app predicts when and what customers will want to reorder > We build out email flows around these data points > They use an "omniblock" and "magic cart" to convert subscribers faster Now I know this might seem a bit confusing So let's dive into each of these in a bit more detail... 1. How do you predict customer data? Relo trawls through all of your past customer behaviour Looking at purchases, product selections and timing of orders They then use this data to analyse new customer profiles And predict what they're likely to buy again And when they're likely to buy it! 2. What flows should we build out? Flows are setup to use these predictions And put the right message... In front of the right subscriber... At the right time! There's 3 main flows that Relo looks at: Repeat Buy: getting one-time customers to order again Cross Sell: identifying the best cross-selling opportunities dynamically for each customer Subscription Converter: turning more one-time customers into subscribers 3. What the h*ll is an "omniblock" and "magic cart"? Relo uses 2 super cool features to increase the take rates of the suggestions it shows customers... They also use an Omniblock to show dynamic product predictions inside of campaigns > A single block (section) is added to any email > This block is uniquely personalised to that customer based on their customer profile and previous orders > When clicking on the block, the customer will be taken through to the relevant Magic Cart A "magic cart" is used to reduce friction for the purchase > The cart is personalised to each customer > It's pre-loaded with the suggested next purchase > It includes dynamically suggested product offerings > It pre-loads the Shopify checkout with customer details for a 1 click order ++++++++ And that's it! This simple 3 step process added 10% to top line revenue for our clients Run an eCom brand? Maybe it can do the same for you!

𝗛𝗮𝘀 𝘆𝗼𝘂 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗮𝗹𝘀𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲❓ Lots of eCommerce stores are currently going through tough times. Both when it comes to their results with an advertisement, but also when it comes to generating revenue! And of course, the current situation has something to say, but you shouldn't just sit back, and tell yourself that there is nothing you or your agency can do! Here are 3 simple tips, that you can do, when it comes to running profitable ads, at a time when results aren't as expected! 1. Make sure to take good care of your existing customers. Run retention campaigns, and also use e-mail marketing, which will help you get consistent sales, without having to pay tons of money for a new first-time purchaser! 2. Adapt to the prices that are increasing. Instead of running your cold customer acquisition campaigns on Facebook, like you normally do, go to platforms such as TikTok or Snapchat, where prices are lower, and therefore you will be able to pay less, for the same amount of traffic. 3. Instead of being active on just Facebook and Google, go to new platforms to ensure that you will target your ideal customers in all possible ways, which will give you the best chance of making them convert into long-term customers, with a high lifetime value! These are the 3 tips, that we have implemented on all of our clients, which is also why we keep on scaling every month! What is your strategy in times that are not as they normally are?

𝗛𝗮𝘀 𝘆𝗼𝘂 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗮𝗹𝘀𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲❓ Lots of eCommerce stores are currently going through tough times. Both when it comes to their results with an advertisement, but also when it comes to generating revenue! And of course, the current situation has something to say, but you shouldn't just sit back, and tell yourself that there is nothing you or your agency can do! Here are 3 simple tips, that you can do, when it comes to running profitable ads, at a time when results aren't as expected! 1. Make sure to take good care of your existing customers. Run retention campaigns, and also use e-mail marketing, which will help you get consistent sales, without having to pay tons of money for a new first-time purchaser! 2. Adapt to the prices that are increasing. Instead of running your cold customer acquisition campaigns on Facebook, like you normally do, go to platforms such as TikTok or Snapchat, where prices are lower, and therefore you will be able to pay less, for the same amount of traffic. 3. Instead of being active on just Facebook and Google, go to new platforms to ensure that you will target your ideal customers in all possible ways, which will give you the best chance of making them convert into long-term customers, with a high lifetime value! These are the 3 tips, that we have implemented on all of our clients, which is also why we keep on scaling every month! What is your strategy in times that are not as they normally are?

𝗛𝗮𝘀 𝘆𝗼𝘂 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗮𝗹𝘀𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲❓ Lots of eCommerce stores are currently going through tough times. Both when it comes to their results with an advertisement, but also when it comes to generating revenue! And of course, the current situation has something to say, but you shouldn't just sit back, and tell yourself that there is nothing you or your agency can do! Here are 3 simple tips, that you can do, when it comes to running profitable ads, at a time when results aren't as expected! 1. Make sure to take good care of your existing customers. Run retention campaigns, and also use e-mail marketing, which will help you get consistent sales, without having to pay tons of money for a new first-time purchaser! 2. Adapt to the prices that are increasing. Instead of running your cold customer acquisition campaigns on Facebook, like you normally do, go to platforms such as TikTok or Snapchat, where prices are lower, and therefore you will be able to pay less, for the same amount of traffic. 3. Instead of being active on just Facebook and Google, go to new platforms to ensure that you will target your ideal customers in all possible ways, which will give you the best chance of making them convert into long-term customers, with a high lifetime value! These are the 3 tips, that we have implemented on all of our clients, which is also why we keep on scaling every month! What is your strategy in times that are not as they normally are?

Loyalty is crucial for generating revenue, fostering trust, and ensuring long-term success. Increasing customer retention by 5% can boost profits by 25-95% 📈 💞 Across both B2B and B2C, loyal customers are more likely to make repeat purchases and act as brand advocates, driving word of mouth & attracting new customers. Mi3Australia's asked CMOs to share their favourite brands, best customer experiences & thoughts on loyalty programs. Useful commentary, snapshot below👇 Zach Kitschke, CMO, Canva: "Spotify’s Wrapped series is phenomenal. The New York Times sets the gold standard for journalism and storytelling." 📰🎧 Kristy Keyte, CMO, Penfolds: "Aesop epitomises 'everyday luxury.' Qantas and Mecca's loyalty programs offer genuine value beyond discounts." ✈️💄 Brent Smart, CMO, Telstra: "I love Guinness for its legacy and branding. 🍻 Rebecca Darley, CMO, Domain: "I'm a loyalty program junkie with a dedicated Hotmail account for them! Tealium and Braze excel in personalisation." 📧 Alex McLean, GM, BMW Group Australia : "A Sydney hotel went above and beyond for a guest with personalised touches. Powerful use of data" 🏨 Jo Feeney, CMO, Michael Hill: "Lounge Lovers and Temple Eyewear nail customer service. Mecca, Qantas, and Woolworths offer value beyond price." 👓 Luke Waldren, CCO, Les Mills International: "Adidas and Air New Zealand consistently deliver unique experiences and authentic connections." 🏃✈️ Leandro Perez, CMO, Salesforce APAC: "M.J. Bale’s personalised service and thoughtful email marketing turned me into an evangelist." 📧👗 Andrew Waddel, GM, Tourism New Zealand: "I'm a loyalty program enthusiast, with Air New Zealand, Qantas, & Woolworths Everyday Rewards as my go-tos. I regret not having Bunnings Trade PowerPass though." 🛠️✈️ 🎨 Nikki Clarkson, CMO, Southern Cross Austereo: "Qantas Frequent Flyer points are my only loyalty card. The Telstra 'Hello Christmas' campaign was beautifully executed and distinctly Australian." 🎄✈️ Karl Winther, CMO, Kogan.com: "Liquid Death’s edgy branding in the water industry is revolutionary. Their approach is bold and engaging." 💧🎸 Liana Dubois, CMO, Nine: "Mecca's seamless and aspirational experience is unbeatable. 💡 Elements of Great Loyalty Programs: Tangible Value Beyond Discounts.✈️💄 Personalisation: Tailored experiences, make customers feel valued and understood, enhancing their loyalty. 🛠️📧 Ease of Use: Simplified processes and frictionless experiences that make interactions smooth and enjoyable. 📲 Emotional Engagement: Programs that foster a deeper connection resonate more deeply 💕🌟 Innovative Touchpoints: Creative interactions keep customers engaged and loyal by offering unique & memorable experiences. 🤩 Trust and Reliability: Consistent and dependable service 🤝 Quality Customer Service: Seems obvious... but a non-negotiable! https://lnkd.in/gjKXmgBW