Billion Dollar Boy’s Post

All brands are fully embracing AI, right? Well, not exactly. Some, such as Dove, are actually taking a stand to uphold a stronger level of trust with their customers. I believe there is a middle ground, or balance to the complexity of using AI to improve the Internet - and that includes its use to fund free content through advertising. #Advertising #Trust #AI

From K-pop to sales girls: AI goes mainstream in South Korea In South Korea, AI-powered virtual humans are becoming mainstream, with PULSE9, an AI company, creating digital humans for major conglomerates like Shinsegae. These virtual beings are being used in diverse roles, from K-pop idols to news anchors and salespeople on live TV, indicating the potential of a $527 billion global market for lifelike AI creations by 2030. Pulse9 continues to develop technology to expand the use of AI humans further in various industries. While there's excitement around the possibilities, concerns about deepfakes blurring the lines between real and fake are also emerging, calling for clearer regulations. #SouthKorea #AI #VirtualHumans #Pulse9 #Kpop #NewsAnchors #Salespeople #Deepfakes #AIRegulations #Technology #LifelikeCreations #AIIndustry

Dove is shaking things up once more! Their latest idea and campaign execution are spot-on. Did you know, according to Dove's Global State of Beauty report, half of women with low body esteem would trade a year or more of their lives to reach their ideal appearance or body size? (Check it out here: https://lnkd.in/d-sTYbSH) It's mind-blowing! But Dove didn't stop there. In today's world full of AI, it's super important to understand the biases that might affect those Gen AI tools. That's why they've come up with the Real Beauty Prompt Playbook. It's a cool guide (https://lnkd.in/dfAcKnfC) with easy tips on creating images that really represent true beauty across popular AI platforms. So nice to see advertising like this. Nice one Dove! 🌟👏 #RealBeauty #InclusiveAI

This is why authenticity is more valuable than ever. 20 years after launching its Real Beauty campaign, Dove renewed its commitment to never use AI to represent real women in its ads. In its most recent campaign, Dove predicted that 90% of online content will be AI-generated by 2025. The increased use of AI is reshaping conventional beauty standards through media, filters, and other digital enhancements. Therefore, at this time where authenticity has become more critical than ever, establishing an emotional connection with every member of the audience is essential. True beauty lies in diversity. #authenticity #ai #marketing

Dove Redefines Beauty in the Age of AI ✨ Dove's "The Dove Code" campaign celebrates 20 years of the Real Beauty movement with a powerful message for our AI-driven world. They're pledging to NEVER use AI-generated models in their ads, challenging the unrealistic beauty standards AI can perpetuate. This commitment reflects their long-standing mission of celebrating real women in all their diversity. Think about it: 1 in 3 women feel pressured to alter their appearance based on AI-created images, even knowing they're fake! As marketers, it is our duty to be truthful. Customers are becoming more knowledgeable about what is filtered and what is true. AI should be used for benefit rather than to invent false beauty standards. Dove is a shining example of putting consumers first, even when it might be easier (and cheaper) to go the AI route. This is how we build trust and credibility. What are your thoughts on AI's role in advertising? Let's discuss in the comments! #Dove #RealBeauty #AI #Marketing #Authenticity #mga #videomarketing #executivemarketer

Shining the spotlight on changemaker Nyome Nicholas-Williams in Dove ‘s powerful campaign “The Code” One of the biggest threats to the representation of real beauty is AI, predicted to be 90% of the content online by 2026. AI-generated content perpetuates unrealistic beauty standards and lacks representation, and even when women and girls know the images are fake or AI-generated, 1 in 3 feel pressure to alter their appearance when exposed to these visual representations. @Dove’s “The Code” campaign reflects on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive. The campaign does this by showcasing the irreversible change Dove has already made even for AI, creating a universal code for changing beauty. Let’s #keepbeautyreal... Even in AI. Head to Dove.com/KeepBeautyReal to find out more. #KeepBeautyReal #LetsChangeBeauty #DoveSelfEsteemProject #Dove #representation #Talentmanagement #diversityandinclusion #aibeauty

More and more #brands across fashion, cosmetics, and entertainment are drawing the line on AI use in #ads. Why? Because at the end of the day, human needs human. 🤝 We're not against #AI; in fact, we believe it's a fantastic aid for everyday tasks. But when it comes to connecting, inspiring, and truly understanding our needs, it shouldn't be the main showrunner. 💡 Source for the discussion on brands restricting AI in marketing: Asa Hiken, "5 Brands Restricting AI in Their Marketing," published by Ad Age on April 19, 2024. #MarketingFuture #MarketingNews #HumanCenteredMarketing #Advertising #Branding #HumanConnection

🤖 90% of online content in a couple of years is predicted to be AI generated. Scary, right? I'm always excited to see how brands leverage the power of #AI. Dove 2024 "Keep Beauty Real!" campaign is setting a bold standard by committing exclusively to real beauty and rejecting AI-generated models. This initiative is part of Dove ongoing effort to promote genuine and diverse beauty standards. In a world increasingly filled with digital alterations and synthetic representations, Dove is emphasizing authenticity, celebrating real people in all their diversity. 🕊 Let’s support this move towards more honest and inclusive beauty portrayals. Spread the word — real beauty deserves recognition! #KeepBeautyReal

Embodying the values, trends and preferences of modern society. Aitana, Spain's first AI model It's a smart move on the agencies part, and now brands are queuing to get their own brand ambassador that can never fall out with them, age or sour. Read more here:https://lnkd.in/ebXnjGFf #AI #ArtificialIntelligence #BrandAmbassador #Innovation #DigitalTransformation #TechTrends #AIModel #ModernSociety #BrandStrategy #SpainTech #FutureOfWork #DigitalMarketing #AIinBusiness #TechnologyNews #BrandManagement