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How are creators originating trends? Let’s talk about ‘Normalize Insecurities’ by beauty creator Megha Singh. The series, dedicated to uplifting young girls by dispelling negative thoughts around common insecurities like acne and facial hair, became an instant trend on TikTok. The first video garnered 12M views on TikTok and sparked instant brand participation. Beauty brands such as #BoxyCharm and Huda Beauty joined the movement by releasing content of their own. The trend made waves on TikTok, and users were remaking their own versions using the same audio as Megha. Read more in our trend-centric whitepaper, in partnership with TikTok, found in the comments below. #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends

Go sports! Between the Copa, Euro Cup, and now the Olympics, creators are showing up at the intersection of sports and social media, and our Senior Manager of Strategy, Emily Brown, MBA, has thoughts. Read all about it in this week's edition. #Olympics #sportsmarketing #creatoreconomy

GetYourGuide offers unforgettable travel experiences. We adopted a talent-first, social-first strategy to promote the brand’s product, collaborating with local celebrities to make them the ultimate local guides: -The Magical Music Tour of London Guided by Paloma Faith Music icon Paloma Faith will take tourists on her exclusive tour of London’s vibrant music and theatre scene. From the eclectic East End to the West End, Paloma’s unique tour reveals the city’s most iconic music venues. -A Visit to Toulouse Imagined by Bigflo and Oli French hip hop duo Bigflo & Oli will share the hidden gems of Toulouse. With over a billion views and streams on YouTube, their success is undeniable. They even created a new song for this unforgettable tour, showcasing Toulouse's spirit and culture. Proud to share this project for GetYourGuide, in collaboration with Toast, Clément Lefer, Mathilde Hauser and Marcus Benisty. Congratulations to our team: Maxime Rozencwajg, Reka Sardy, Claudia Coleman, Gabrielle Wallace, Piet Southey, Sasha Dunn, Kieshia Evans, Alice Wang, and Sydney Rudd. #GetYourGuide #influencers #advertising

Are creators the new creatives? Once seen as a separate career path from the ‘traditional’ ad industry, social creators are increasingly being recognised for their skills in crafting effective branded content. Alex Williamson 🤺, our global creative director, says: “At Billion Dollar Boy, creators are key contributors in the creative development process, treated as a true extension of the core agency team and creative control is shared between us. “Collaborations like this often lead to more successful outcomes, but they’re not necessarily new, as similar partnerships like this exist in the world already.” Rebecca Fulleylove explores why more agencies and brands are teaming up with creators in Creative Review. Read the full article, linked in the comments. #creators #creative #advertising

We took home seven awards at the Global Influencer Marketing Awards last night, celebrating our client work, team and people. We could not be prouder. 🏆 Best Team in Influencer Marketing  🏆 Best Fashion & Beauty Campaign - Loewe x Meta Squeeze Bag  🏆 Best Food & Drink Campaign - Pepsi Lipton Pass the Sunshine 🏆 Game-changer of the Year - Becky Owen 🏆 Rising Star of the Year - Faith Lorainey 🥈 Best Gaming Campaign - King Candy Crush All Stars 🥉 Best Large Agency Congratulations to our outstanding team, clients, creators, and partners. You truly deserve this recognition. A special shoutout to the fellow winners and those shortlisted who are driving the industry forward. #GIMAs #Awards #InfluencerMarketing #GIMA24

As community-led trends continue to dominate social feeds, we conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they're leveraging creators for trend-driven content, and whether these efforts are resonating with consumers. The results from more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, suggest that leveraging trend-based content can help brands drive greater impact from their creator partnerships. See below for our key findings and be sure to download our trend-centric marketing guide, created in collaboration with TikTok. The link can be found in the comments. #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends

It's time to vote! We have secured three shortlists at the bCreator™ awards: - Influencer Marketing Agency of the Year - Gaming Creator Campaign of the Year: Candy Crush All Stars (King) - Fashion Creator Marketing Campaign of the Year: Meta x Loewe Squeeze Bag Public voting is now open. It would mean so much to us if you could take a moment to vote for us via this link ➡️ https://lnkd.in/eFedFFss  #InfluencerMarketing #Creators #BCAs #bCreatorAwards

📈 Did you know that three-quarters of marketers are ramping up their trend-based social media content this year, according to our new research. Currently, one in five social media posts are already dedicated to trend-based content. With even more brands and creators planning to get in on the action, trend-hijacking will become more common and more competitive. But it's not without its challenges. Marketers have to navigate trends that fade fast, slow legal and internal approval processes, and find a spin on trends that feels true to the brand. The good news? With the right strategies, structures and trusted creator partners, brands can deliver better quality trend-based content quicker. Curious about how marketers can get it right? Check out Marketing Week's article linked below. #InfluencerMarketing #CreatorEconomy #Trends

The past six months have been a rollercoaster: 🎉 We celebrated a decade in business as BDB turned 10. 🤖 MUSE, our in-house innovation unit, launched groundbreaking research on Gen AI in the creator economy, debuting it at an immersive event at Frameless. 📈 We went live with FiveTwoNine, a global platform supporting creator entrepreneurs, along with our flagship space in London. 🩶 We won Silver for Social Media Agency at the Global Campaign Agency of the Year awards. 👥 We became one of the first influencer agencies to be awarded the IPA (Institute of Practitioners in Advertising) People First Promise. ✅ We launched a guide on trend-centric marketing in partnership with TikTok. 📰 The BDB team and their expertise were featured in media, including Financial Times, The Associated Press, Rolling Stone, The Washington Post Post, Vogue Business, The Guardian, and The Wall Street Journal. 📈Delivered 161 campaigns for our clients and partnered with over 1,000 influencers globally. And counting… 🌎 From VidCon in LA and Cannes Lions International Festival of Creativity in France to SXSW in Austin and the Meta Summit in London, the BDB world tour reached most corners of the world. Bring on the next six months.  #creatoreconomy #agencylife #influencermarketing

Influencer marketing is soaring in 2024. 🚀 Our global CEO, Edward East, spoke with Business Insider about why we anticipate continued industry growth. As competition heats up and investment in linear channels loses steam, influencer marketing is set to soar: "Big events like the U.S. presidential election and Olympics will also drive up ad revenue. We expect to see more collaborations with legacy brands and in new verticals ripe for disruption, including the service sector. This includes increased investment in tech innovations within the sector.” Read the full story in the comments below. #InfluencerMarketing #CreatorEconomy