Billion Dollar Boy’s Post

You haven't heard of the #TikTokAdAwards yet? Well, you've got exactly 4 weeks to get in the game. Think of them as the Met Gala of the social media world – only way more accessible and with zero red carpet fails. Why should you care? Simple. In today's landscape, every brand is a #creatorbrand. That's right, even your's, Karen. Especially when 64% of TikTok users are urging brands to take creative leaps and bounds. Trust me, no one's in the mood for vanilla when they can have a full-flavor experience. I'm extra excited this year because I'll be sitting on the DACH jury. Let's just say, I'm keen to see what you all bring to the table. 😉 Here's what you're competing for: ✨ Greatest Creative: This is for the brands that understand TikTok isn't your Instagram's second cousin. We're looking for original, sound-ON, platform-specific content. ✨ Greatest Performance: Got metrics? This category rewards campaigns that didn't just captivate, but also converted. ✨ Greatest Small Business: New kid on the block alert! For those with fewer than 50 employees but the audacity to make waves in the TikTok realm. Tick-Tock – Time's ticking. Can't wait to see how you step up this year. Make it stylish, make it impactful, but most importantly, make it #TikTok-credible. 🌟 You've got until September 27th to submit your projects and secure a spot on the shortlist – check the comments to find out how.  See you there, Till Diestel, Olivier Korte, Paulina Schumann, Jan Nicolas König, Patrick Brunner, Lina Arnold, Alisa Sljoka, John-Paul Pieper, Tom Hanan #CreativityUnleashed #AdAwards #Advertising #TikTokMarketing

Every agency wants to start life with a 💥BANG💥 - but do you find BAU somehow always gets in the way? Shout out to our very own Rob Mayhew for gifting us with our first agency intro - it's all too real! If you want to see more agency skits and insights into 'Connected Creativity' - then give us a follow on TikTok (you know you want to!) https://lnkd.in/eHYmtfvu #NewAgency #CreatorFirst #SocialMarketing P.S. ⏰ There’s no time like the present ⏰. We want to help brands build comprehensive creator-first marketing strategies that drive measurable impact. We’d love to talk with brand leaders who want to explore the full value of the creator economy and would like some help unlocking their place in culture. 🚀

Consumers' new skill is active : The Art of Instinctive Ad Skipping! Thanks to our never-ending scrolling capabilities, consumers have developed a new skill. We feel what's going to happen next. We instinctively hit the skip button on Youtube, close the pop-up banner ad, skip an IG story and scroll down the TikTok ad. It's been a commonly held belief, but being "consumer-centric" is now more crucial than being "brand-centric." To stay relevant, brands need to adapt and innovate: 🎯 Connect on a Deeper Level: Instead of pushing the brand message, try connecting with your audience's needs. Address their pain points, offer solutions, and present your brand as a problem solver. 🌟 Create Resonance: Craft messages that resonate with your audience's aspirations. Captivate their attention by aligning with their goals and values. 💡 Provide Value: Offer content that adds value to their lives. Educational, entertaining, or informative – make sure it's something they'll want to engage with. In this age of ad-skipping mastery, remember that the audience is the hero of the story, not your brand/products. Adapt your strategies to match their needs, capture their attention, and create lasting connections. Let’s collaborate on designing relevant TikTok strategies and value-offering projects for your brands together @ MONOHAUS 🚀 #CreativeStrategy #DigitalStrategy #TikTok #Reels

Another Instagram Reels success story - accumulating over 20M+ views and 39,000+ UGC entries on Instagram Reels through our Challenge feature! 📈🚀 After the success we had with Sophie Ellis-Bextor's 'Murder on the Dancefloor', the opportunity to work on the cover by Royel Otis was music to our ears - we took this across to Reels to continue the momentum! 🚀 We asked creators to make content representative of the song, such as uplifting moments, trendy fashion showcases, and POV sequences. 🥳 We ran our challenge feature to generate a volume of content on the sound, boosting the UGC on Instagram! 🏆 Our Challenge feature floods activated sounds with creative content! Incentivised payouts at view checkpoints encourage creators to join challenges they resonate with, boosting content by 30-40%. This gamification also ensures budget protection for strong engagement. Read all about it ➡️ https://lnkd.in/eGvvtBEm

On the last day of #AWNewYork2023, I attended an insightful workshop focusing on the potential of reels as a transformative advertising medium presented by Meta featuring Peter Quinn (@peterquinstagram). The key learnings include: - Foundations of reels are 1. Vertical Aspect Ratio 2. Sound-on 3. Within Safe Zones for assured visibility. - It’s vital to craft content that is relatable, engaging, and digestible. - Data reveals a significant +15pts uplift in positive response score for reels with both voiceover and music. - Reels incorporating human elements report a remarkable 25% higher CTR. - Being weird is good. The goal is to make it harder for people to scroll away  - Shifting from "Product-First" to “People-First”. - Harnessing the authenticity and relatability that comes with just the right dose of “lo-fi ness”. These insights supercharge today's social creative strategy and reels can significantly boost campaign performance and brand resonance. #AdvertisingWeek #ReelsStrategy #AWNY

Totally agreed in context of Social media video consumption, however, no specific research study with universal recognition available at the moment. To understand better the concept of "Short Form Video". Explore the subjects of time perception and attention span in relation to social media use. In my opinion, we can call it "time dilation" or "time distortion". There is nothing alarming, however, worst case could be in the further reduction in time span. Which could result as drop in usage of social platforms.

I guess It's time to shake my ass on Tiktok If I follow what most people think about what branding and content creation is that's what I would end up doing. That's not what branding is, even though we would have fun doing it for ourselves. Just because you see a trend or see something work for your completion that doesn't mean it will work for you. Unless you are nothing but an exact replica of your competition and in that sense you have no unique standing. Even if your service might be the same if you aren't different then there's no reason for you to exist and if you are different then it needs its own strategy. Your audience is different, their needs are different, your product/services are different, and your impact on them is different. And if all of those things are different and you want to make that difference you need to start understanding our positioning, your purpose, your brand and how it will be communicated and perceived by your users. And the goals you want to achieve. Niching is a two-way street. You niche internally first before you niche externally. Who knows TikTok might not even be the platform for you. But you will never know and keep bounding around without any impact! Want to know how you can grow, scale your businesses and get where you need to be? By defining a clear brand strategy even before you go to launch! Is that something you want to achieve? Here's what you do! Comment or DM "Shake" and let's talk to make 2024 your year! Check out the live of me and Jason Vana the 2 handsome #brandstrategists charming you below and the ones you need. Join me and Sirish Puppala tonight for our live on the role of #designthinking when launching to market. Links in comment. Always, Arcui 👉 Follow, 🔔 Engage, 📞 Book! Together, we'll disrupt the market, break moulds, and create a brand that captivates and inspires. Let's rewrite the rules of success! 💪 #gotomarketstrategy #tiktokmarketing #pinterest #branding #branddevelopment #launchstrategy #growthmarketing #brandingagency

𝐓𝐨𝐩𝐢𝐜 𝟏𝟓! How to check the 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 Brand on 𝐓𝐢𝐤𝐓𝐨𝐤? tart by clicking on 'product,' then choose 'add a new product.' Next, you'll fill in the product's name, pick a category, and the brand options will show up. You can look for a brand to check if it's already registered. You can type in any brand name. If your product has a brand, you'll need to check if that brand is registered. If it is, you'll need to 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐥𝐞𝐭𝐭𝐞𝐫. If the brand isn't registered on TikTok Shop, you can add your own brand, but you'll need some documents for that. If it's not registered, you can simply choose 'no brand' and proceed to list your product So, this was a simple way to see if your registered brand is on TikTok. #titkokshop #TikTokSellerCenter #Tiktok #tiktok2023

Brands often communicate to Gen Z in broad strokes but miss the bullseyes. 🎯 A lot of Gen Z youth have niche interests that can be very separate from those who surround them. YouTube have found that 47% of Gen Z belong to a fandom that nobody they know personally is a part of! Deep understanding of popular fandom is essential for marketing to Gen Z. You don’t have to work directly with creators to market to their audience. ✅ Understand why fandoms are popular ✅ See what language and aesthetic resonates ✅ Use attention measurement to evaluate your ads When we’re working with brands at ShowHeroes we keep a close focus on what’s happening in the creator economy! Seen any successful experiments that have hit the mark for Gen Z? Let’s share some inspiration! 👇 #GenZ #advertising #digitaladvertising #digitalmarketing #ShowHeroesGroup Photo by Redd F: https://lnkd.in/eY54Aayn

🎬🚀 Dive into the world of short-form video where creativity knows no bounds! From TikTok to Instagram Reels, the revolution is here, and it's taking over. Whether you're a creator, a viewer, or simply curious, there's something for everyone in this electrifying digital landscape. Short-form video 🎥 is super effective! It grabs attention, boosts engagement, and sparks creativity 🌟. Plus, it's easily accessible on mobile devices 📱, making it perfect for reaching a wide audience. Brands love it for increasing visibility and promoting products/services. It's the way to go in today's digital world! Follow if you want more content like this Vconekt #vconekt #shortformvideo #digitalcontentcreator #EngagementBoost #CreativityUnleashed #mobilemedia #BrandVisibility #videomarketing