Billion Dollar Boy’s Post

Proud to share that Word On The Block was featured in WWD's recent article! In the piece, we discuss the inefficiencies in the creator economy and how our platform empowers both brands and creators to drive more successful and easy to manage partnerships. Check out the full article for more insights: https://lnkd.in/gxYSNHTh #influencermarketing #creatoreconomy

“To be a successful creator you don’t need millions….you need only thousands of true fans.” The strategy of attracting superfans also applies to larger media and entertainment brands. But And how can you keep them engaged and satisfied with your content? This is where real-time engagement comes in. Learn more in Brad Altfest's latest blog on how the media and entertainment industry can learn from successful creators: https://bit.ly/3RO059N

As if you needed any more proof why the B2B creator economy is taking off, Issa Rae just launched a new creator hub called Ensemble. Ensemble is a next-generation branded entertainment company that brings world-class production and distribution infrastructure to a diverse collective of talented and influential creators. Their goal? To create more opportunities, access, mentorship, and strategic partnerships for underrepresented creators that historically get overlooked. Rather than having these creators go for the “small checks”, Ensemble is going after entire media budgets–making sure the bag is spread equitably. I have said this time and time again: B2B Marketing will rely on intrapreneur-like individuals who leverage their personal brands and content genius for the growth of companies. This is not just about “influencers”, but bringing *true influence* to a space by way of creators who have established trust & credibility with their audiences. As a B2B content geek, it brings my heart so much joy to see Ensemble launch. Just another reason why I am bullish as hell on content and community leading the charge for B2B GTM + Growth. Congrats to the entire Ensemble team and to Ian Schafer for his new role as President and Co-founder. The future is bright and creative af. Melissa Cantor: thanks for pushing this to the feeds!

Will 2024 be the year of the #creator? 🔮 Our GM of Content and Creative, Victoria Jordan, thinks so… As she shared with Adweek’s Kyle O'Brien: 📣 “We will move into a new era of the creator economy, one in which creators have much more leverage when it comes to usage rights, IP ownership and pay.” For My Code, 2024 will be “a world where creators are highly valued, not leveraged for the relationship they’ve built with their audiences, but invited to collaborate for their  diverse perspectives, expertise and cultural lens.” 🌎 What creative trends are you most anticipating this year in #advertisingandmarketing? ⬇️ https://bit.ly/48Fg68O

Brands that aren't involving creators in the development process for their campaigns are leaving money on the table, full stop. It may ruffle some feathers (and defy loosely defined "brand guidelines"), but giving creators the creative freedom they need will yield quality content that resonates with consumers. Pearpop's suite of tools helps brands identify and engage with creators early on in campaign planning to ensure scroll-stopping creator content every single time. Learn more about the importance of creators in the briefing process from Adweek ↓ https://lnkd.in/eHU9gkFA

“I think creators should be on every single brief that we get... they’re a brilliant way to activate an idea and tap into a very engaged audience”. Nicky Palamarczuk, head of social and influence at VCCP, has the right idea! In the social and digital age, partnering with content creators shouldn’t be a one-off – it should be a constant. The biggest advantages of working with creators?  👉 It helps a brand be part of the community rather than an outsider. Community is currency on social media and creators are often the quickest and most effective way to tap into them. Read more: https://lnkd.in/gDjHGceM #community #socialmedia #creatormarketing    

Check out this Forbes article on the top creators of 2023 and how they use their platforms in the worlds of both entertainment and marketing.

Marketing in 2024 is transparency. Connect with your audience on a personal level by humanizing your label and interactions. This is how to cut through the digital noise with strategic content sharing to elevate your online presence... (5 Steps) 1/ Share behind-the-scenes glimpses to humanize your label. Fans want to see the behind-the-scenes of their favorite artists. 2/ Highlight artist stories to create emotional connections. Fans want to learn the upbringing of their favorite artists they cant find on Google. 3/ Release exclusive content to reward loyal fans. Create a reward system that incentivizes loyalty. 4/ Leverage user-generated content for authentic engagement. UGC Creators make up most of the creator economy. Use this to your advantage. 5/ Engage authentically with the audience through comments and interactions. Interact with your fans. Nothing feels better to a fan when their favorite artist or label responds back to them. #recordlabel #music #musicindustry #musicmarketing #musicindustrynews

One of the #1 things I hear brands say when they aren’t open to paying creators a flat rate and opt for exchange or commission-based collaborations is… “Why would I pay a creator when there’s no proof of ROI.” Do you think big name brands said the same thing when they paid millions for advertisements in Times Square? Probably not. Creator marketing is a long game. Don’t expect to see sales immediately. Why? When a creator shares about your brand on their platforms, it might be the first time their audience has ever heard of you. Hence why the stat goes that it takes 8-20 times for someone to see the same thing over and over again before making a purchase. My best advice? Work with creators who already share about your brand organically. Reward them for their loyalty with cold hard cash. 💵

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