Billion Dollar Boy’s Post

Forget about a TikTok ban in 2024. According to initial reports this year, the White House is hiring an “army” of hundreds of #TikTok influencers. It is even mulling over the prospect of giving these TikTok #influencers a separate press briefing room at the White House, or finding new ways to include them on the campaign trail. #socialmedia #socialmediaexpert #political #politics #democrats #republicans #marketing #influencermarketing #branding #bytedance https://lnkd.in/e6w4Uwjx

The inclusion of digital influencers as part of a policy communications strategy only is growing, but this trend started more than a decade ago. One of the earlier versions of this was when President Obama was a guest on comedian Zach Galifianakis' Between Two Ferns series on the online comedy website Funny or Die. That was a decade ago this week in 2014. (Who feels old about that?) In 2024, influencers have extended well beyond Hollywood celebrities and the influencers are more directly engaging in sharing serious policy messages and galvanizing support from their audiences. The lesson for companies and organizations looking to affect policy is that you can use an influencer communications strategy to gain new supporters that become strong advocates. The key is to identify just the right the influencer who aligns with your mission or brand and can explain the importance of the policy to their audience. #PublicAffairs #CorporateAffairs https://lnkd.in/e7QiVetx

If you are interested how the use of "trivial data" can lead to direct & indirect discrimination & the legality of it, see my paper Affinity Profiling and Discrimination by Association in Online Behavioural Advertising https://lnkd.in/dHPuS6E

In the dynamic realm of politics, a subtle shift is underway as leaders/parties tap into the power of micro and nano influencers. Witnessing a compelling reflection of the shifting dynamics in political communication. #PoliticalEvolution #PoliticalInfluence #MicroInfluencers #GlobalPolitics

Are influencers shaping the UK’s “first TikTok election”? Ahead of the UK General Election tomorrow, we surveyed 4,000 consumers and 500 content creators to find out... 🔎 The research shows political organisations approaching 1 in 4 creators ahead of the election. The findings come as the research also reveals an openness to political creator content among voters and evidence of its effectiveness in encouraging voter participation - especially among younger voters. 🗳️ 1 in 3 UK voters would be more likely to participate in an election as a result of ‘organic’ political creator content. 🙋 76% of Gen Z voters welcome creators posting about political content Our Europe CEO, Thomas Walters, says: “Political organisations are adapting their comms strategies around elections to reflect changing consumer behaviours amid a rise in the consumption of news and educational content on social media and the decline of traditional media. “Creators are a driving force behind this content diversification, offering political and cause based organisations, as well as brands, an opportunity to reach highly engaged and loyal audiences, driving online conversation and culture especially amongst younger demographics who are traditionally more difficult to engage in politics. “It’s no wonder we’re seeing a growth in political creator content!” #creatoreconomy #generalelection #influencermarketing

TikTok, the social media juggernaut, is veering rapidly into a new role as a major news source and effective mobilizer for social action. Check out my new post for @#NewRules. #influencers #socialmedia #globalconnections #innovation #chinabusiness

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article by our Head of Political, Issue Advocacy and Goverment Kara Ullmann: 🔗 https://lnkd.in/eDHFKc2K #PoliticalCampaigns #2024Election #ContextualAI

[Insights / #Disinformation] Read our latest Insight by Phenyo Sekati (they/them) on the emergence of “cyber-troops” and digital influencers who wield significant influence in shaping public opinion during election periods. https://bit.ly/4agHSdy.