The Risks of Voicing Your Own Commercials: A Cautionary Perspective Crafting a compelling commercial is vital for brand recognition, but voicing it yourself can pose challenges. Here's why: 1. Lack of Professionalism: Unless you're trained in voice acting or broadcasting, your delivery may lack polish, risking credibility. 2. Limited Vocal Range: Professional voice actors can adapt to different tones and characters, while you might be confined by your vocal abilities, resulting in monotony. 3. Biased Perspective: Over-investment in your brand can make your enthusiasm seem insincere, and you might overlook weaknesses, lacking objectivity. 4. Time and Resources: Creating a professional-quality commercial demands scriptwriting, sound engineering, and editing, consuming valuable resources and time. 5. Missed Opportunities: By voicing your own commercials, you might miss collaborating with professionals who bring fresh ideas and access to better production facilities. In conclusion, while voicing your own commercials might seem appealing, it's crucial to consider the risks. Investing in professional voice talent and production services can enhance brand perception and drive better results. Remember, professionalism and effectiveness should always be top priorities in advertising.
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Are YOU involved with any of the following: · voiceover agencies? · radio stations? · videography? · the production of commercials and / or documentaries? · business and / or society publications? · web design? I am looking to establish mutually beneficial relationships with such organisations, with a view to adding value to their existing offer through my acclaimed written and audio content. For more information or to arrange a no-strings call, simply message me here. #OnTheBallBespokePR #PR #voiceovers #voiceoveragents #answerphonemessages #media #sportsmedia #radiostations #videographers #documentaries #commercials #mediasupport #pressreleases #websitecontent #webdesign #collaboration #businessmagazines #societymagazines
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🎥 Optimizing Film Projects: Tips to Keep Costs Low and Impact High 📊 Creating a film with a budget-friendly approach while ensuring it leaves a lasting impression is crucial in corporate communications. Here’s a quick guide on how to control your film’s budget from the start: 1️⃣ Streamline Storylines: Stick to one compelling storyline to avoid multiplying your costs. 2️⃣ Minimize Travel: Capture stunning visuals locally to cut down on travel expenses. 3️⃣ Secure Licenses Early: Plan ahead for media buys and license agreements to avoid costly surprises. 💡 Pro Tip: Emotional storytelling doesn’t have to be expensive. Focus on good storytelling right from the development phase. A good story can be told anecdotally, through interviews ( 👉﹩), scripted, through shots + voice over ( 👉﹩﹩), or through actors + dialogue (👉﹩﹩﹩) ☝️ And remember costs should always be judged based on impact x audience size: an impactful film should score high on emotional impact and cost between 25 and 50 cent per viewer! Emotional impact however, does not create views by itself, so account for distribution costs (Linkedin, YouTube, Instagram etc.) in your project. 🎬❤️ Want to learn more? Let’s connect and discuss how we can make your next film project impactful and cost-effective! #FilmProduction #CorporateCommunications #BudgetingTips #Storytelling
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Associate Professor/ Reader International Award Winning Journalist, Speaker, and Creative. Moderator. Ex BBC/ C4 News. Chair EDI,. Leader cinema journalism featured in several books
Platforming and Brand-You leveraging — Inside Knowledge and Tips. Part I- the writer solving a problem https://lnkd.in/eNdphk_8 Photo Sitbonzo.com and Lei He #cinema #PR #recognition
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Who Am I? Hello there! I'm Chris Lee, a seasoned video producer with a knack for turning visions into visual masterpieces. At the age of 32, I've already had the privilege of working on several large-budget shows, high-profile commercials, and even produced my own successful feature film, "The Hollow Oak." Born into a military family in the sun-kissed lands of Honolulu, HI, I now call Jacksonville, NC my home. What Does a Video Producer Do? As a video producer, I'm the conductor of the orchestra that is your project. From acquiring resources to ensuring every frame aligns with your vision, I bring your ideas to life. This role requires a robust network and deep industry knowledge, both of which I've acquired over years of hands-on experience. My Journey in the Industry My career took off when I produced "The Hollow Oak," which opened doors to amazing networks and opportunities. I've worked on high-profile movies and shows like “Halloween Kills,” "Under The Dome," "The Remaining," "Tammy," "Revolution," and even the History Channel's series "SIX." My portfolio also includes high-budget commercials for brands like GMC and Volkswagen, as well as a corporate video for Pfizer before the pandemic became a global concern. Educational Background Knowing that I wanted to make video production my full-time gig, I founded Black Gate Productions. To add another feather to my cap, I pursued an Associate Science in Marketing from Post University. This enables me to create videos that are not just visually stunning but also serve a strategic purpose. Why Choose Me? With a focus on ROI, I ensure that every video serves a goal. This allows us to track and measure success, something that my clients absolutely love. Beyond the Camera When I'm not behind the camera, you'll find me engrossed in music production. A multi-instrumentalist, I have a special love for the cello and am deeply influenced by film scores and cinematic motifs. Let's Connect! Intrigued? Let's turn the spotlight on your business. Schedule a consultation with me to explore how we can amplify your brand through strategic video marketing frameworks. Ready to roll? Let's make your business the star of its own blockbuster!
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Voice Actor | Photographer | Graphic Designer | I am a versatile voice actor and I give every project my best shot.
#portfolioshowcase Client requested an ad to introduce their brand. Video, Script and Voiceover done by me. Need help with advertising your business? I can do all that for you. #ad #contentcreation #contentwriter #videomarketing #voiceover
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This week, we would like to dive into the intricate world of preproduction, the bedrock of successful video commercials. 🔍✨ Join us as we explore the key areas crucial for a triumphant outcome. ✨ Client Collaboration and Communication: Clear communication is the cornerstone. We'll delve into how understanding our clients' vision and goals ensures a harmonious collaboration, shaping a video that resonates with their brand identity. ✨ Detailed Planning and Logistics: Behind every seamless production is meticulous planning. We'll navigate through the intricacies of script development, location scouting, and talent casting, highlighting how a well-thought-out plan is the key to a smooth production process. ✨Creative Conceptualisation and Storyboarding: The heart of any video commercial lies in its creative concept. We'll unravel the process of brainstorming ideas, developing scripts, and creating storyboards, showcasing how a strong creative foundation influences the entire production journey. Ready to embark on this journey with us as we unravel the essence of preproduction, dissecting these three vital components for a successful outcome? Stay tuned for insights, tips, and a deeper understanding of the magic that happens before the camera starts rolling! 🎬 🚀 #OutOfBoxFilms #VideoProduction #videoproductionlatvia #ContentCreation #CreativeVisionaries #ScriptToScreen #VisualStorytelling #PreproductionInsights #VideoProduction #BehindTheScenes #videopreproduction
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Struggling with terminology in the #videomarketing arena? Here's a quick guide: https://buff.ly/3vMWZvX #video #videoproduction
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❓What does it look like for a video editor to be a great STORYTELLER? I've been writing these daily posts for over a week now about what it looks like for an editor to be great at various aspects of the job. I've saved storytelling for last this week because I think it's a pretty obvious topic. Some people may say that editors are just "button pushers." But those people are embarrassing themselves. 😬 ⭐ Here are a few things editors should know in order to be a great storyteller: ▶ Understanding arcs 🔎 What happened before this moment and what comes next? These are not just questions for the showrunner to ask. Having a clear handle on the story we're all trying to tell is essential. A good editor understands the scene arc. But a GREAT editor has a handle on the episode arc, the act arcs, the scene arc, the character arcs, and hopefully a general idea of the season arc. ▶ What are the stakes? ⚡ Stories without stakes are boring. Adding tension and conflict that makes sense (and doesn't feel fake or forced) and ultimately resolving it, is the key to a great story. ▶ Excellent pacing 🏃♀️ Great stories have ups and downs, fast moments and slow moments. Knowing when, where and how to pace the story can make or break moments like landing a joke, selling an idea, or living in the inner turmoil of a character. Pacing is a key tool in an editor's toolbox. 🔧 ▶ Being a creative collaborator ✂ The main goal of the television editor is to help the vision of the showrunner and EP's come alive! But that doesn't mean we don't have creative cups to fill. We can and should make creative story choices in the edit that align with the showrunner's vision. Being a creative collaborator with your producers prevents burnout and allows an editor to feel like they're a valued member of the team. 🙋♀️ One of my favorite personal examples of this was when I was supposed to cut this serious scene for a show. As I watched the string out, I thought the reactions of one of the characters was HILARIOUS. I thought to myself... I wonder how this scene would be as a FUNNY scene? So I gave it a try! The Supervising Story Producer laughed so hard watching it down and couldn't believe I was able to squeeze comedy out of the content. We ended up sending it to the network and they essentially said, "I want all the scenes to be more like that." The lesson I learned was to give things a try and let my creativity soar, and usually it pays off. 🤩 👋 Are you looking for a creative collaborator who understands how to effectively tell a story? Fantastic, then click on my website below, watch my reel, and connect with me on Linkedin! I'd love to share what I can bring to the table on your next project. ⬇
Kyra Boff
kyraboff.com
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I don't edit Reality but I edit Unscripted, which is similar but different. Firstly, this person should have run their "fat" edit by the EP (executive producer) and then BEEN TOLD how to cut it down. 😂🤦♂️ You don't just cut something however you want and HOPE the client likes it. 🙄 Second, Scripted has nothing to do with Unscripted OR Reality because everybody is told when to start and stop and speak and stand still and move around and look at the camera so it's all very easy. 🥱 You don't gain any Unscripted skills by editing Scripted programs. Third, Welcome to the jungle, 🤬😂 you don't GET any "timings or lines to include" because the deal you made INCLUDES your being THE PRODUCER as well as THE EDITOR. Otherwise, you would be getting EDLs (edit decision lists) from the hired Producers. I don't know what this person means by "the cuts were tight". 🤔 I'm guessing that means they don't know how to edit in a way that makes it sound like a natural conversation. Which makes sense because you aren't an EDITOR 🧙♂️ you are an ASSISTANT EDITOR (AE). ==== One of the most difficult things to do 😂 is to EXPAND an edit as opposed to cutting one down. If you overdo it, you're screwed. If your TRT (total runtime) is 17 minutes, deliver your client a 25-minute version and let them decide. DO NOT make your own 17 😂🤦♂️ because when they say take this this and that OUT of the program, now you have to search all over Creation for ways to put back what you shouldn't have removed in the first place. Trust Me. You always want to have too much instead of too little. ==== As far as people talking over each other and bleeding into each other's Lavalier mics, that's just part of the art. 🧙♂️ You either know how to craft that or you don't. I learned this when I was editing television commercials 📺 for an Ad Agency. The commercial is only 30 seconds long. 🤪 You only have time for 5 or 6 scenes. If you select 6 scenes, they can only be 5 seconds long. (6x5=30) You can not have people talking for 20 seconds at a time. 😂🤦♂️ Write a better script. Similarly, if you're editing Reality and people won't stop talking over each other, that's YOUR PROBLEM to deal with and you have to tell the client you can use this or that but you can't make TRT with these people babbling so something has to go.
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The TV advertising editing process involves several key steps. First, the raw footage is reviewed and selected for quality and relevance. Then, editors cut and arrange the footage into a coherent sequence, ensuring it aligns with the ad’s narrative and timing constraints. Special effects, graphics, and text overlays are added to enhance visual appeal. Sound editing includes adding voiceovers, music, and sound effects to complement the visuals. Color correction ensures visual consistency and appeal. Finally, the edited ad undergoes review and approval before being formatted for broadcast specifications and distributed to TV networks. Pacers Media #VideoEditing #VideoProduction #PersonalBranding #Leadership #Networking #CareerGrowth #DigitalMarketing
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