Best Buy’s Post

After speaking with other Aussie retailers I’ve realised that the amount of money we are all giving away to Google and Meta is continuously increasing, with less and less ROI on advertising spend. There are now better ways to fuel your growth without just feeding the giants and I’m so proud to be alongside @preezie at the forefront of E-com innovation. Just shared a video where I talk about a fresh, more sustainable approach to winning customers without breaking the bank. Have a look and let me know what you think! #customeracquisition #ecommercestrategy #adspendwisdom

Simply put, if you want to have guests, you need to be a good host. Too many retailers are trying to do too much, and infuriating their customers along the way with subpar experiences across a myriad of touchpoints (mostly digital substitutions for human interaction). And this is exactly the reason why I give a high-five to Trader Joe's for knowing who they are, not letting tech and e-comm influence their strategy, and creating an experience that absolutely slays.

Lately, we've been getting a lot of questions about monetization trends for advertising and programming. A form of advertising that closes the loop between media impressions and commerce transactions and delivers more relevant consumer experiences is commerce media. And connecting thoughtful content, commerce, and technology is going beyond what people might think of as a trend or a one-off to deliver more relevant consumer experiences. It's a behavior change allowing consistent engagement to drive market cap. As a result, we see increasing usage of QR codes on CTV ads and even in some programming content. A prime example is in the 2022 Yellowstone prequel "1923," a giant QR code strategically sits beside Kevin Costner's iconic buckskin cowboy hat, catalyzing not just engagement but profitable engagement that fuels the bottom line. However, moving beyond QR Code's aesthetics and efficacy debates, the questions are: Are QR codes secure sources in the CTV environment? And are discussions regarding data safety robust? Join us in this blog; let's dig deeper. https://lnkd.in/gzZwG63X #data, #streamingtv #performancemarketing #ctv #media #advertising #content #share #blackownedmedia #upfronts #measurement #growth #partnerships #equity #livesports  #docuseries #streamingtv #retailmedia #mobile #investment #retargeting #technology Interpublic Group (IPG) Publicis Groupe Omnicom Media Group dentsu Carat USA Horizon Media GroupM Havas Magnite The Trade Desk Viant Technology Nielsen iSpot.tv ReachTV Pod Digital Media Group Black  

In the dynamic world of digital retail, personalization is key to success. Did you know that over 70% of digital retailers are prioritizing personalized messaging in 2024? 💬 But with great power comes great responsibility! Marketers face hurdles like GDPR and CCPA compliance, not to mention the challenge of collecting and storing personal data securely. That's where Partnerize steps in! 🚀 We're thrilled to introduce the new integrated Partner Pushly! Pushly Effortlessly deploys highly personalized messaging directly to consumers’ devices to distribute content, boost retention, and drive revenue growth. Pushly is turnkey for advertisers using the Partnerize Tag. Learn more on our blog or by downloading our quick guide! https://okt.to/GMW8Ft #Pushly #advertising #digitalretail #retailers #Affiliatemarketing #PerformanceMarketing

I'm excited to share this insightful article featuring our CCO Robin Bootle on how we are collaborating with Index Exchange! His perspectives on the power of curation in programmatic advertising are a must-read for anyone in the industry. Check it out below 👇 #Curation #ActiveCuration #MediaBuyers #IndexMarketplaces #CuratedPMPs #Multilocal

🚀 Changing Tides in Digital Advertising 📊 Recent data highlights a significant shift in the digital advertising landscape. Meta and Alphabet's dominance in US digital ad spend has dipped below 50%, marking a major change from 2014 to 2021. This transformation is driven by the emergence of new advertising channels, such as Amazon and Walmart. As advertising channels diversify, advertisers face fresh challenges and opportunities. #Ad2Cart offers a platform for realistic testing and evaluation. With #InContextExperience Research, eye square is at the forefront of this change, providing insights that go beyond sales figures. Discover how eye square's technology can help you gauge customer perception in the latest Transfer magazine. Read more: https://lnkd.in/eyUUAgJb  #DigitalAdvertising #MarketResearch #RetailMedia #eyesquare #AdvertisingTrends

As more businesses lean into curation and data activation, we're seeing a diverse range of Index Marketplaces emerge. Paul Zovighian dives in to some of the different use cases being leveraged today, and Multilocal, Audigent, IRIS.TV, and Attain share how they’re unlocking the power of curation. Read more here: https://lnkd.in/etpp9B-R

Exciting news from Optmyzr! 🌟 In preparation for the upcoming holiday season, we've launched some new features to simplify the management of your #PerformanceMax and #Shopping campaigns. From fine-tuning your merchant feed to monitoring product performance, we've got your back. Find the link to the blog in the comments.

Product-market fit is not like a toggle switch that you turn on once. You can lose it as easily as you gain it. (Just like my wi-fi) Here are some ways you can see your "product-market fit" melt away: 🛑 Bad pricing strategies. Ex: JC Penney learned this the hard way in 2012 when they moved to "everyday low prices" rather than running deals and promos like the other retailers. This didn't work because shoppers look forward to sales, thus, their hype engine came to a halt. 🛑 Product becomes bulky with features users don't need. Ex: Kodak was a leader in cameras but their newer lines didn't adapt to digital and had too many complex features for the average user to understand. 🛑 Confusing product strategy creates identity crisis. Ex: Yahoo went from being a search engine to a general web services provider to an infotainment portal, eventually losing out to competition that had more clarity on its edge. 🛑 Competitor enters the market & innovates faster. Ex: Blockbuster was the de facto standard in movie rentals. Netflix surpassed them by simply being ahead of the technology curve. 🛑Product talent churns & customer-centric practices are lost. Ex: When the initial star talent from My Space left, the company focused more on ad revenue than customer value/experience, something Facebook was obsessed with. 🛑 Great product but horrible customer service. Amazon Fire Phone was a high-end product with great synergy with Amazon's product stack. However, apart from prohibitive pricing, their customer service arm was poor with many customers complaining about getting crickets from their helplines, thus, diluting confidence and trust. Note that in all these cases, the products had hit some flavor of PMF or were on their way before taking a detour to darker valleys. Product-market fit is a visa to play bigger. It's not a finish line.

Welcome to another installment of the IronPlane LLC Digital Dispatch — let's get right to some headlines: ❄ As we creep closer to Q4, retailers are looking to the holiday season... and it seems like it could be a slow year. The Future of Ecommerce has the projections: https://lnkd.in/eDjzJwrP ✅ Google is giving their ChatGPT competitor Bard a big feature — Google Search results can now validate Bard's responses! Search Engine Land details this big addition: https://lnkd.in/dr_XxNmf 📚 Practical Ecommerce recently revealed their quarterly installment of eCommerce books to keep an eye on — see what's next on your reading list here: https://lnkd.in/e-GcwXGv 💻 Search Engine Journal recently published a data study on how plural keywords impact search intent for eCommerce — see their findings: https://lnkd.in/g_9PgDYu 🎮 Jeff's Corner: Tokyo Game Show 2023 is happening this weekend, bringing together some of the biggest names in gaming for Japan's premier game show. If you want to see some exciting reveals and deep dives for the hottest upcoming games, it'll be worth a look! The Japan Times has a livestreaming guide: https://lnkd.in/e92ck-NR That's all for this week! Enjoy the final days of summer, see you next week. #ecommerce #ecommercebusiness #ecommerceagency #ecommercedevelopment #commerce #developmentagency #insights #shapingecommerce #magento #magento2 #adobe #adobecommerce #digitaldispatch #ai #google #amazon #holidays #q4 #bard #keywords #news #updates