Ben Boyd’s Post

Introducing Sophie Wells, Linhart PR's new Account Executive! Here's a little bit about her 👇🏼👇🏼👇🏼 —Hometown? Littleton, CO —Favorite movie? Almost Famous —Favorite food? Italian (pizza & pasta) —Top bucket list item? Explore the Swiss Alps & the Greek islands —When I’m not working, I’m __? Traveling, trying new recipes or at happy hour with friends! —Why PR? Everyone has a story to tell – Half the fun is figuring out the best way to tell it! I love working in public relations because we are constantly connecting the dots between people and their ideas to create something meaningful. It’s incredibly rewarding to see the impact of sharing the right message at the right time. #LifeAtLPR #accountexecutive #publicrelations #newhire

A Friday evening musing, if you’ll humor me. I spend a lot of time thinking about something Mark Zeigler said when I was in college and how relevant it is in comms: “When you interact with someone, help to lighten the load. Inspire people to know things are possible.” And in truth, some of the most successful people working in public relations didn’t get there by being the smartest, most strategic, or most experienced. They got there by making a concerted effort to lighten the loads of the people they encounter each day. Whether their leaders, direct reports, team members, journalists, clients or partners, the most successful PR practitioners are *actually* in the business of making life easier for them. And — here’s the kicker — they do it without keeping score and without the expectation they’ll receive something in return. More often than not, when you lead with a genuine desire to lighten someone’s load, the wins will come. And when they do, they’ll be that much sweeter.

🚨 I’ve come to a realisation…yet again…that being in public relations means that my friends and family will probably never really understand, if at all, what it is that I do. I’ve accepted that my job description might forever remain a mystery to them and I know my fellow PR people feel me on this one 😁 PR work is often behind the scenes, bridging gaps, managing narratives, and shaping perceptions. It's about storytelling, influence, and strategies that don't necessarily make for straightforward dinner-table talk. 🍽️✨ I've been referred to as everything from a 'spin doctor' to a 'party planner'. And while the mix-up is amusing, it highlights the complex nature of PR. In reality, we're analysts, strategists, writers, crisis managers and so much more. We deal with both media and the public, often becoming the bridge between brands and its consumers. 💟 Whether it's managing crises, crafting media releases, or building brand reputations, each day is an exciting challenge. Although my job might not be easily explained in a single sentence, it brings me great pride and satisfaction. Thanks to all my family and friends who support me, even if they think I spend my days hosting events and schmoozing with journalists 😉 ❓To my fellow PR pros: How do you explain what we do in a way that's easy to understand? Drop your thoughts below! 👇 #PR #PRLife

Here are the top 3 things everyone needs to know before embarking on a career in PR & Comms… 1️⃣ The reputation of your department matters. You might think your comms strategy is robust BUT if good stories aren’t being told because of the ‘strategy’ & you don’t work in partnership with others… you’ll find it’s an uphill struggle. 2️⃣ Expect the unexpected. People don’t always say or do what you expect them to… no matter how good your briefing. 🤣 3️⃣ Journalists are busy! Budgets have been cut, many are operating on a shoe string. Make their lives easier and you’re on to a winner. Anything I’ve missed? 👇

Once the #strategy is developed and properly documented, it is critical to #communicate it to all key stakeholders. “This must be done in a well-planned and thorough manner in order to obtain a high level of ‘buy-in’ of the current goals and objectives of our organizations " ✅ specific about what is needed from each department , and assign due dates and responsibilities. ✅ Set follow-up meetings to ensure ongoing communication and buy-in. The communication of the strategy can ultimately determine its success . Remember That one size does not fit all The communication will need to be tailored to each audience member. #buyin #dryousry

This is the best part of my job. Getting to give others a platform. To include the names and faces of the people who've toiled on the products and all its techy coolness. To help others be seen and heard. To give visibility to the diverse hidden talents I get the pleasure of working with. They're the unsung heroes. The ones in this piece are: Amareet Kaur Björn Karlberg Ricardo Queirós Tijo Thazhone Michael Begley I've no idea why I only started trying to put captions of pics sent out with press releases, naming the wonderful colleagues I have in there (of course, with their consent to use their likeness etc). I hope to continue doing so. It's something small that we all can do to lift others up and extend visibility. Optics do count for something in careers after all. Kudos to the humans in the marketing team who thought of the brilliant idea to photograph the people behind the scenes with the products we're launching: Ulrika Johansson Michail Papadopoulos Raquel Herranz Tobias Lindberg Git Sellin Per Lindberg Adam Lloyd The same goes in all the media training and grooming we do as communications professionals. We are empowered to nurture future leaders and spokespeople who can inspire another generation. I try my best to consider a diverse representation and opportunity whenever I find myself in such an opportune position. It's why I love doing what I do. It's why all the weird crazy things in PR is all worth it to me. And now, here's what exactly the announcement was. Please do give the piece a read - I wrote it with Philip O'Connor and Sonora Ocampo (she/her), plus a dozen other reviewers ;) : https://lnkd.in/gjDvBcVx

At iVoice Communications, we believe in the transformative power of storytelling. Our Public Relations team empowers organizations to find their unique stories and broadcast them globally to their target audience. As journalists, we have a deep understanding of the news media and how to position our clients front and center in the headlines. We are passionate about our work, which means nobody works harder than us to bring you into the spotlight. Our long list of distinguished clients include luxury brands, Broadway shows, museums, tourism agencies, premier wineries and more. What's your story? We can help you find it. Contact us today to learn more. #publicrelations #pr #newyorkcity #ny #nyc #marketing #communications #stories #storytelling #branding #socialmedia #socialmediamarketing

We’re back with more insights on the evolution of media relations and this time Aine Dowdall, Senior Account Manager, tells us why we must Be Real. Literally!     “Authenticity has been a key word for us over the past few years, but as we head into an election year with so much potential distrust in what we see and what we read, the need for authenticity has never been stronger.      At its heart, authenticity is all about trust so no matter the brand, there is a need to show up and be relatable to your consumers. We know audiences can now spot something fake in a flash, so authenticity really does matter. Let’s face it, most brands don’t want to come across as vulnerable or flawed in any way, but there is a lot to be said for transparency and relatability.     We (as well as brands), need to continue to be unfiltered and brutally honest with media. Being that reliable brand, with an authentic story to tell, resonates and gets column inches!     This is even relevant in a PR’s day to day, when pitching to media. There’s a lot to be said for ‘the old school approach’ with personalised pitching and building solid authentic relationships and friendships with media, something we pride ourselves on.”

Ever wondered what it’s like to work at a PR agency? We asked Kerryn a few questions about her role! Q. When did you realise you wanted to work in PR? A. I started my career as a news journalist as I always had a love for writing, interviewing people and telling their stories. After returning from overseas travel, I thought a natural career progression would be stepping into the world of PR. It allowed me to still live out all my passions, without having to experience the rollercoaster of a newsroom. I haven’t looked back! Q. What has been some highlights of your career so far? A. I’ve had many highlights with clients, right through to working in incredible teams. One PR highlight that stands out was launching a new rollercoaster at a WA theme park. Along with our team creating the communications strategy and running the launch event for media and special guests, I was able to get front row seats on the ride. Q. What are some of your goals for this year? A. Personal goals this year are to surround myself with people who fill my cup, stress less and jump on the trampoline more with my kids! Professionally, I want to continue building strong relationships with my clients and achieve amazing PR success. Also, making the time to step out of the office, go for more walks on my lunch break and even have more face-to-face client catch-ups when possible. Q. Finally, what advice do you have for others thinking of pursuing a career in PR? A. My advice would be to put yourself out there and get as much work experience as you can. It’s about networking and building positive relationships, as you never know who you’ll bump into or work with in the future. I also think it important to work your way up. It’s not always glitz and glamour and running exciting media events. But if you have a passion and are willing to work hard, you will go far. #publicrelationsagency #brisbanecommunicationsagency #brisbanePR #team

✍️DIARY OF A COMMUNICATIONS PROFESSIONAL 📆 🚀 In the world of Communications and Media Relations, we are the architects of narratives. We mould how the world sees our brands, yet there's a quiet hero often missed in this story—management. 🌟 🧱 Imagine this: tasked with building a towering skyscraper, you have vision, passion, and a hardworking team. But wait, where are the bricks and beams? This is the reality for many of us in this field. We're expected to work magic with limited resources. 💡 The challenge? Well, it's a classic case of high demand and low supply. We're pushed to deliver greatness but handed a shoestring budget. It's like asking a chef to prepare a gourmet meal with only a handful of ingredients. 🍽️ 🛠️ But here's the twist: We aren't asking for the moon. We're asking for the tools to do our jobs well. Proper budgets mean we can use cutting-edge tech, and data insights, and form strategic alliances. It's like giving that chef a fully stocked kitchen. 💬 So, here's the scoop: Dear Management and Business Decision-Makers, we need you. Invest in us, and the results will speak for themselves. Better engagement, a stronger brand, and real connections with our audience become more than just dreams. Together, we'll redefine what's possible, leaving a lasting mark in our field. 🙂 #InvestInImpact #ResourcefulCommunications #EmpowerSuccess 🚀