Beatriz Ribeiro’s Post

Are you looking to boost fan engagement in your live events? Existing tools for tracking attendance and gathering declarative insights and post-event evaluations fall short of capturing attendees’ real-time emotional engagement, leaving significant gaps in understanding your audiences’ true experience. How can you bridge this gap and unlock deeper insights into your audience’s full experience? Over the past year, Mediaprobe has been working with a selected group of companies including NBCUniversal and Bauer Media Audio Portugal | Bauer Media Group on piloting a solution to measure the emotional impact generated in live events by measuring the real-time emotional responses of the participants. Join Beatriz Ribeiro, Head of Client Success at Mediaprobe, and discover how leading media, entertainment, and sports organizations are unlocking insights and opportunities for building fandom and for brand activation. 📊 Learn about: -Bridging the gap: Why existing methods leave gaps in understanding audiences’ full experience -The solution: What you can achieve by measuring emotional impact in live events -Types of events: Where and how you can leverage it -Science & Tech: What backs the approach and how it all works -Case studies: Learn from real-world examples of tracking on-site audience biometric reactions, and how it uncovers insights into levels of engagement with certain experiences, spaces or activations, commercial integrations, content, and more at events such as NBCUniversal’s BravoCon 2023, Bauer Media Audio Portugal | Radio Comercial’s concert “45 In the Night”, and others. 🎯 Who should attend: -Event organizers/promoters -Brands Unlock the full potential of your live events and deliver exceptional experiences. Register for the webinar today! Use the link in the Event or here 👉 https://lnkd.in/d5kUMYrz Estimated webinar duration: 30-40 minutes with Q&A. 🚀 #LiveEvents #AudienceEngagement #FanExperience #Mediaprobe #EventInnovation #MediaMeasurement #EmotionalImpact #AudienceInsights

Está demonstrado que a emoção, a atenção e a confiança são elementos fundamentais que determinam a eficácia da publicidade. A SIC celebrou um contrato exclusivo com a Mediaprobe, empresa que mede a reação emocional aos conteúdos, que é captada ao segundo através de sensores biométricos. Estamos já a realizar dezenas de sessões por mês, com um robusto painel de várias centenas de espectadores, com o objetivo de medir as suas emoções e "engagement" enquanto veem os nossos programas. Utilizaremos estes dados para refinar a nossa estratégia de breaks, gerando mais valor para os nossos anunciantes, que terão uma nova ferramenta ao seu dispor que contribuirá para melhorar a eficácia das suas campanhas. Em resumo, esta iniciativa será um excelente complemento à medição tradicional das audiências, através da qual pretendemos otimizar os investimentos publicitários dos nossos clientes. Obrigado Pedro R. Almeida e equipa Mediaprobe por esta parceria e por nos darem a oportunidade de reforçar a nossa aposta na inovação. https://lnkd.in/d6T5jrCS