BDG’s Post

40% of consumers are influenced by User-Generated Content during shopping. Unfortunately, most #CPG brands struggle to generate user content at scale   The quality is disappointing 😞  The volume is too low 📉  The content isn’t shareable 🚫  The format isn’t right 📏 We help brands like Häagen-Dazs, Sheba, Purina, Coca-Cola to scale user-generated content creation.   Discover our 6 proven tips below: #ugc #usergeneratedcontent #consumermarketing #hashting

Judging content by the conversions it generates is the marketing version of Taco Bell: 😋 fast, easy, and appealing in the short term 🌮 addictive, especially in tough times 🛎️ definitely not good for you 💀 high potential to end in agony But this is how a large portion of content marketers measure their content's success, according to research by Beam Content 💡. This data points to a skills gap in content marketing, a misunderstanding of our broader mission and impact. I'm passionate about changing that — because if we can't explain the business value that we bring, who will? Brooklin, Rebecca, and the Beam team were nice enough to have me on the blog to explain why we do ourselves and our content a disservice when we measure our success this way. I'd love to hear what you think. (Link's in comments as per usual!) #contentmarketing #demandgeneration

It may not feel like it today, but summer is well and truly here! 🌞  We've helped brands in the food space like Sysco Ireland, Citavo, Siúcra, O'Brien Fine Foods, Dr. Oetker Ireland and loads more to connect with their audiences, while showcasing how to get the most of their brand products at this key time of year. Drop us a line at ✉ paula@zahramediagroup.com to discover how you can make your brand and products top of mind for consumers this summer with smart content marketing. #contentthatconnects #contentmarketing #foodcontentmarketing #foodcontent

Retarget high-intent users everywhere without changing your content strategy. Revenue Roll simplifies your workflow. Discover more today! #UserRetargeting #MarketingEfficiency #ContentStrategy #RevenueOptimization @GetRevRoll

User-Generated Content is a Game-Changer! 📢 We all know content is king, but creating it can be a royal pain. Enter user-generated content (UGC) – your secret weapon to authentic engagement! 🏆 #flatrate #flatratesocialmedia #flatratedigitalmarketing #socialmediaagency #digitalmarketing #digitalmarketingservices #organicgrowthstrategies #organicgrowthstrategies #socialmediatips #usergeneratedcontent #ugc #engagement #giveaways #highengagement

Love these examples. Take consumer truths where the brand is present organically, and let people laugh at themselves. I relate deeply to both of examples Rachel Karten highlights from CAVA and Kraft Mac & Cheese: Cava: https://lnkd.in/gdKdAXTs Kraft: https://lnkd.in/gvezK4A9 #contentmarketing #socialmediamarketing

𝐈𝐧 𝐭𝐡𝐞 𝐰𝐡𝐢𝐫𝐥𝐰𝐢𝐧𝐝 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧. 🚀🕵️ It's the recipe that brings your brand to life, captivating audiences with every scroll. 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐚𝐬 𝐰𝐞 𝐮𝐧𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐭𝐨𝐨𝐥𝐬, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐡𝐚𝐭 𝐬𝐞𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐟𝐨𝐨𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Together, we'll craft a content strategy that turns every engagement into a feast for the senses. Your journey to feasting on success begins here. 🍽️🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐒𝐞𝐫𝐯𝐞 𝐈𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞? 📲🍽️ 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬! 📧📞 #PCC #ProjectCreativeCollab #FoodBusinessInsights #YourcreativePartner #YourBusinessPartner #MarketYourPlate #FoodMarketingMagic #SavorTheStrategy #TasteOfSuccess #FeastOnEngagement

I have a new favorite formula for creating shareable content: Popular User Behavior + Wacky Twist = Shareable Content In this week's newsletter I talked about a video from Kraft Mac & Cheese that nailed this equation. It takes a user behavior (people put macaroni on the tines of their fork) and pushed it into a really humorous place (counting how many things with tines they can put the macaroni on). The video ends with something like 36 noodles on a rake. Another example is the below post from CAVA, a client of mine. They took a popular user behavior (people save half their bowl) + wacky twist (a fridge sign that calls it out) = shareable content. I think of it as brands meeting people where they are—and then pushing the boundaries.

Blending Content with Commerce for Impactful Engagement Beet.TV #VideoContentMarketing #Marketing #OnlineMarketingStrategy [Video] MIAMI In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for ...

🤷♂️ Are you just starting out selling branded content and having trouble convincing advertisers to commit to a 3 or 6 month campaign? Consider using programs advertisers are already accustomed to like a Best Of contest or a popular special section as a way of getting a client started with branded content. David Arkin explains how the approach can drive more revenue but also warm up your advertiser to branded content. #brandedcontent #contentmarketing #sales #mediasales