BDG’s Post

Exciting news! 🎉 The results are in, and our Advancing K12 blog has been named 'Best Corporate Blog' by the 2023 Content Marketing Awards committee! 🏆 We had tough competition, but our blog came out on top for its ability to engage and inform K-12 professionals. Click the link below to learn more!

Consider the SPARC Model to guide your content marketing decisions in 2024. SPARC stands for: • Subject Matter Expertise • Proven Producers + Processes • Audience Alignment • Repurposing for Impact • Creativity + Consistency These are five common traits of strong content programs. If you struggle with content program decisions, SPARC can help you: • Make small but impactful changes to your content operations • Match the right resources to projects, campaigns, and channels • And give you a ‘North Star’ to provide focused creative feedback.

Another UGC brief ticked off, this time for the infamous household brand, Fairy! 🫧 Having now been creating this style of content for coming up to 2 years, it’s clear to see the landscape has evolved DRAMATICALLY, with more brands than ever recognizing the invaluable authenticity and engagement that UGC brings to their marketing strategies! 📈 💬 Has you integrated UGC into your content marketing strategy? #ugccreator #contentmarketing #usergeneratedcontent

🚨 Discover how iconic brands like Nike, Dove, Airbnb, and BuzzFeed have carved their paths to success through content marketing. 🚀 I know they all are huge! 💣 But even small and lesser-known brands can make an impact with the power of content. The size of your business doesn't matter, start your content game now. 🎯 Any other brands that came into your mind that have a similar strategy? Comment it! #contentmarketingstrategy #marketingstrategies #brandsuccess #businessowners

Annie Granatstein, Vice President of Content Marketing at Marriott, shared how integrating Knotch has enhanced their content strategy at #ContentConnect2024. Annie discusses the blend of art and science in content creation, highlighting the value of visual elements based on feedback and data from Knotch. 🌟 "We started seeing that people, when we did the follow-up questions of like, what would you want to see in this content to make you like the brand better... we often got the response that they wanted more visuals... So it's a real marriage of art and science." 🌟 🔍 Discover how Knotch can provide the insights your brand needs to connect more effectively with your audience. 📢 Want to learn more? Request a demo and see how we can supercharge your content strategy. https://hubs.la/Q02BVDbq0

In today’s digital landscape, where authenticity and connection are key, weaving your personal story into your content marketing strategy can significantly enhance your brand’s appeal and engagement. As an online business owner, leveraging your unique narrative can differentiate your brand, establish deeper connections with your audience, and ultimately drive growth. Here’s how you can effectively integrate your story into your content marketing efforts. Want to create live streams like this? Check out StreamYard: https://lnkd.in/g_Yv_hA3

Content marketing is the art of connecting with your audience through valuable and engaging storytelling. By delivering relevant and high-quality content, brands create trust, loyalty, and meaningful connections that transcend traditional advertising techniques.

🚀 Boost Your Ad Campaign with Content Marketing! 📈📣 Looking to take your advertising game to the next level? Check out our blog post and learn valuable tips and strategies to captivate your audience and drive results like never before! Check it out here: https://lnkd.in/gqqkhRtm #ContentMarketing #AdCampaignTips #PhantomCopy #MarketingInsights #AdvertisingStrategy

🏡 In the competitive world of real estate and home services, telling a compelling story is a game-changer. Discover the power of content marketing – a strategic approach that captures attention and fosters meaningful connections. Dive into our latest guide to explore how you can stand out, engage, and thrive in the digital landscape. https://lnkd.in/gC2UAvK3 #RealEstate #HomeServicePros #ContentMarketing #CrunchFource #SmallBusiness

My favourite takeaway from these 2024 Content Marketing Trends from Foleon was this: “A great content marketing strategy isn’t trend-dependent, but it’s agile enough to embrace trends that align with [your] brand and audience.” The best companies are the ones that have direction but can pivot where needed! That’s exactly how Ghostit went from social media spam company to successful, content creation agency. Here's the whole report: https://lnkd.in/gmZxCKQM #BusinessSuccessStory #SMB #ContentMarketingStrategy