BBB National Programs’ Post

Missed #LEAD2024? Check out the key learnings from our industry summit with the IPA (Institute of Practitioners in Advertising) and ISBA via Creativebrief here ⬇️

By knowing who’s voting and when, agencies and media buyers are finding new value and ad-spend efficiencies available to the political ad marketplace. Read more from our Publishing Partner, Stirista https://ow.ly/bh8650PKOW5

This webinar will have a bit of a political lean, tis the season after all, but Beeswax clients interested in identity solutions range in their focus from auto, to retail, to entertainment, pharma, there's a use case for truly every vertical. Pumped to hear Xander lead this conversation with two superb & dynamic panelists. Sign up and tune in to collect the knowledge gems! (Link to register in comments below)

Thank you to We Make The Future for sharing 2 new resources that will be especially useful this election year: 1) Guide: Responding To Harmful Content or Disinformation The guide is meant to help organizers decide when to respond to disinformation, how to respond, and how to better integrate long-term trust-building into their work. 2)  Combatting Disinformation Fact Sheet The fact sheet shares strategies for building trust in our communications, promoting emotional skepticism or a logic-based correction to fight disinformation, and de-escalating tensions offline. Links in comments.

The Most Consequential Ads of the Year? They're Not at Cannes!! As the ad world's finest sip rosé and pat each other on the back in Cannes, the most consequential spots of the year are flying under the radar - and straight into the hearts and minds of voters. 🎯 In this week's edition of ctrl+alt+persuade, we're cutting through the hype and focusing on the ads that could make or break our democracy in 2024. From Biden's no-holds-barred attack on Trump to RFK Jr.'s logic-defying debut, these spots may not win any Lions 🦁, but they may just determine the future of our nation. But we're not just analyzing ads - we're also going straight to the source of the latest polling data. In an exclusive interview, top Democratic pollster Lindsay Vermeyen of BSG pulls back the curtain on her firm's groundbreaking swing state survey, revealing the issues and attitudes that will shape the race for the White House. Check out the link and get real spin-free insight on Election '24 advertising, media, and tech. https://lnkd.in/gwhqvMfm #Advertising #Election2024 #cannes

Arthur Page, Executive Committee of the Crusade for Freedom, wrote a revealing letter to CIA Director Allen Dulles on February 9, 1955, in which he seemingly expressed doubt about the cover for Radio Free Europe and the dependency on corporations for most of the contributions to the Crusade for Freedom: "We can’t run a half-hearted campaign. If we get $5,000,000 or anything like it from corporations, we must get $5,000,000 or something like it from the general public. Public support is essential to our general picture.  Moreover, we get some two million dollars worth of advertising space and radio time from the Advertising Council. The Council will not do its part for a half-hearted        campaign. "If we get $10,000,000 or anything near it in 1955 or 1956, we can honestly say that we are the main support of the “operations” of Radio Free Europe. Moreover, $10,000,000 is not a large campaign in this country. That is the smallest sum that would justify a National campaign or support the education of the American public in the continuing necessity of a continuing campaign for liberty – for men’s minds in the President’s words."

Lisa M. Sherwin Wulf joined Mark Amtower on Amtower Off Center for a conversation on federal end of fiscal year marketing – is it too late, what to do, what not to do, to gate or not to gate your content, and some favorite EOFY events. #B2G #governmentmarketing #B2Gmarketing #govconmarketing #publicsectorIT #marketing #federalmarketing #federalIT #publicsectormarketing

A brand’s message with ads featuring real people and relevant and moral messages can help form a deeper connection with ad-accepting Americans. YouGov defines ad acceptance as “Agreeing that advertising helps me choose what I buy.” Here are more statements that ad-accepting Americans agree on:

A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

On talkback radio today I had a chat with Ross and Russ (3AW Breakfast) about the coalitions proposal to set a minimum age for access to social media. Research has demonstrated the high levels of harm, of various kinds, to young people resulting from social media. The proposal is to limit that age you can access social media to, for example 15, the same as MA movies. I reminded the listeners that when Facebook first started only people with a school or university account could join. We also have the digital identity service in Australia. Verifying age when creating an account, including for those under 18, is possible. While there are a range of harms that occur from social media, a big one is the exposure of children to extremist content, hate speech, and disinformation, before they have developed the skills to assess and process that information in a critical manner. It is no different to what we have done for years with films, television, and computer games through the Film and Television Classification Board. With social media platforms unable to provide sufficient level of moderation to ensure users are protected and the environment does not turn hostile, the only solution left is to limit access.