Augustine Agency’s Post

Busy week this week - engaging with many customers on the topic on everyone’s minds, AI/GenAI. Tons of excitement but equal measure in anxiety on the complexity and cost to build, deploy and manage associated risks - not to mention lack of in-house expertise to develop high performing models. Concerns as well with consumer behaviour shifting faster than they can adapt - with challenging macro factors driving very different behaviors across segments and personas. Critical that marketing efforts are equally as dynamic as well to maximise engagement and conversions. The immediate sale aside, better experiences means repeat visits too. I’m certainly in that category - if I have one frustrating experience you’re not likely to see me again - whatever the product! AI powered shopping experiences solves for this and I was glad to hear many retailers are getting started on their journey with Dynamic Yield by Mastercard, making it easy for them to leverage AI to maximize engagement / ROI with speed and at scale.

It’s never been more challenging for retailers to keep up with consumers amid fast-moving trends and shifting expectations—but AI-fueled shopping experiences could be the silver bullet.     Ori Bauer, CEO of Dynamic Yield, lays out how AI is supercharging the emotional engagement of shopping for all generations—from the zoomers to the boomers and beyond.    Read the full article here →  https://lnkd.in/gtVNxGn5

"Generative AI in retail creates personalized marketing content, generates product descriptions, and simulates new product designs. It helps create dynamic, engaging advertisements and personalized shopping experiences by predicting and responding to customer preferences in real-time. Retailers also use generative AI to design new product variations quickly and create customized marketing campaigns that resonate with individual customers." - #AI #shopify

In a world of customer expectations for tailored experiences, hyper-personalisation is revolutionising how businesses engage with their audiences. Retailers are leveraging data analytics to gain deeper insights into customer preferences, allowing for personalised shopping experiences and real-time product recommendations driven by advanced AI and machine learning. Beyond generic marketing, they're delivering targeted content and promotions to create more meaningful interactions. Hyper-personalisation streamlines the shopping journey, prioritising understanding and catering to each customer's unique needs for success.   To read the full article, click here: https://lnkd.in/e-PvY2D3

Google testing new tools for a more personalized #shopping experience Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences. Read more https://lnkd.in/gD_cd9qQ

In the ever-evolving landscape of #retail, both physical and online stores are embracing a game-changing ally: #AI Image Recognition. 🧐👇 It's quietly revolutionizing how we shop, helping early adapters stay ahead in the competitive marketplace. Here’s how: 🔎🗺 Search by Image Ever seen a product with a celebrity or on a friend's timeline and wished to own it? AI makes it a breeze to find that exact item with just a photo, enhancing customer engagement and satisfaction on #eCommerce platforms. Simply snap, search, and shop! 🤯 Augmented Reality (#AR) & Virtual Reality (#VR) Confused about how a product looks or works? AI bridges the gap, allowing customers to virtually experience products, making #shoppingonline (or offline) a more informed and immersive journey. 🚫🛍️ Combatting Counterfeits AI's sharp eye can distinguish real logos from fakes, protecting consumers and brands alike from counterfeit goods and ensuring trust and quality in every purchase. 📌 Attribute Tagging Ever felt like you were doomscrolling trying to find the perfect product when shopping on your phone? AI helps in accurately tagging product features like brand, color, and size, making it quicker for shoppers to find what they need, reducing frustration, and enhancing the user experience. (Don't tell Temu 😂) 🧼🛒 Keeping Platforms Clean From removing inappropriate content to ensuring product listings are accurate, AI maintains a clean, seamless #shoppingexperience for everyone. And leaders like Microsoft Image Processing API, Google Vision AI, and Amazon Rekognition are powering this revolution, with their cutting-edge tools, are setting the stage for a future where visual data drives #digitalamarketing success. For companies who value the #customerexperience as a competitive differentiator, consider leveraging AI image recognition to stay competitive and innovative. Embrace the AI #imagerecognition revolution and transform how your customers interact with your brand and products. WiscWebs 🧀 & MarTech Series #digitalcommerce #cx #retailsolutions #retailinnovation #retailfuture #innovation #technology #techtrends #shoponline #shopping #shoppers #aiimagerecognition #augmentedreality #virtualreality #ecommercesuccess #future #futureofai #businesstrends https://lnkd.in/gFapfGmr

Today's consumers want more personalized online shopping experiences. How can you meet those demands as an eCommerce merchant? ECT News Network has some tips: ➡️ Use the power of generative AI ➡️ Add voice assistant and visual search features ➡️ Ensure a cohesive CX across all devices/platforms ➡️ Employ the latest best marketing practices 🔎 Get a closer look at each of these ideas: https://bit.ly/3tCPgzn #eCommerceBusiness #eCommerce #GenAI

The marketing landscape is undergoing a monumental shift due to the integration of #AI in consumers online shopping journeys. Lanny Geffen, our Director, Strategy & Brand Innovation, explains how big retailers are climbing on board. #TurnHeads #workthatworks

Exploring the forefront of eCommerce advancements, AI-supported advertorial shops arise as a leading-edge method for designing personalized shopping experiences that cater to individual preferences. Much like a skilled assistant, AI technology transforms traditional online shops into dynamic advertorial experiences, leveraging data and algorithms to curate product recommendations and content that resonate with each customer on a deeper level. Embrace the transformative power of AI-assisted advertorial shops to elevate your eCommerce strategy. By harnessing AI capabilities, you can create immersive shopping experiences that captivate customers and drive conversion rates to new heights.

If eCommerce offered shoppers a more inspiring experience, cart abandonment rates might be less than 70%. For most consumers, spending time endlessly scrolling through hundreds of products is a frustrating process that often ends without a completed purchase. Driving personalized product discovery and inspiring shoppers with interactive, curated bundles creates the purchasing confidence customers are craving. Learn how Stylitics can improve PDP performance and deliver an experience that builds engagement, AOV and LTV for your brand. https://hubs.ly/Q02rTZkt0 #customerexperience #ecommerce #inspiration #ai