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Still struggling to connect all your marketing data sources? Our latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/gp94SKGn #datadriven #measurement #marketing

In today’s digital advertising landscape, maximizing ad spend to drive results without relying on third-party cookies is crucial. As programmatic digital display ad spend sees a global uptick of 15% this year, it’s important to adapt your strategy so that you can continue to identify, reach, and engage your target audience. In our latest eBook, we give you the roadmap for navigating the cookieless era. Here’s what we cover: 📊 How Third- Party Cookies and Third-Party Data Are Not the Same 🍪 Why the Loss of Third-Party Cookies Is Nothing to Fear 🌎 The Solutions that Marketers are Exploring in a Cookieless World 🆔 Thriving in a Cookieless World with an ID-Agnostic Approach 📅 The Cookieless Forecast for 2024 and Beyond 🤝 Cookieless Success Story with IBM Download your copy of the eBook 👇 https://hubs.li/Q02F-N-s0

In today’s digital advertising landscape, maximizing ad spend to drive results without relying on third-party cookies is crucial. As programmatic digital display ad spend sees a global uptick of 15% this year, it’s important to adapt your strategy so that you can continue to identify, reach, and engage your target audience. In our latest eBook, we give you the roadmap for navigating the cookieless era. Here’s what we cover: 📊 How Third- Party Cookies and Third-Party Data Are Not the Same 🍪 Why the Loss of Third-Party Cookies Is Nothing to Fear 🌎 The Solutions that Marketers are Exploring in a Cookieless World 🆔 Thriving in a Cookieless World with an ID-Agnostic Approach 📅 The Cookieless Forecast for 2024 and Beyond 🤝 Cookieless Success Story with IBM Download your copy of the eBook 👇 https://hubs.li/Q02Bn0m30

1st party data is the key to personalised and targeted campaigns. By leveraging direct insights from your audience, you elevate engagement, create meaningful connections and better optimise for conversions. Join our webinar with Google’s Industry Manager (Retail) Jade Dudley and our Senior Paid Strategist Dora Hallett to understand why putting 1st party data at the heart of your paid search strategy is essential in 2024. Secure your spot today - https://lnkd.in/drJUvxky

The advertising landscape is evolving, and retail media is gaining unprecedented popularity among advertisers, reshaping the way we connect with our audiences. In fact, in countries such as the US, retail media is gaining popularity among advertisers. A McKinsey & Company survey reveals that the growth of RMNs could represent as much as $100 billion in ad spending by 2026 in the US. Retail media offers a fresh, dynamic approach, ensuring your message not only reaches but resonates with your target audience in ways you never thought possible. If you still believe traditional digital ads are the most effective way to reach your audience, read along! To read more about Retail Media Ads, check out the blog in the comments section. #advertisement #personalisedads #adcampaign #ecommerce #business

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. Our new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/gp94SKGn #datacollaboration #dataprivacy #measurement

1st party data is the key to personalised and targeted campaigns. By leveraging direct insights from your audience, you elevate engagement, create meaningful connections and better optimise for conversions. Join our webinar with Google’s Industry Manager (Retail) Jade Dudley and our Senior Paid Strategist Dora Hallett to understand why putting 1st party data at the heart of your paid search strategy is essential in 2024. Secure your spot today - https://lnkd.in/d-dp_-cJ

Check out this article by Mr. Web, offering a concise overview of our new media planning tool. It empowers agencies and brands to address the pivotal question: "Where the hell is their target audience?" 🚀 #MediaPlanning #tvadvertising #tvads

In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right customers in the right context This rapidly changing environment can create new challenges and opportunities for players in the ecosystem. Consumer brands may face the challenge of choosing the right platforms to reach their audiences, while retailers may seek to drive value for both their businesses and their partners. https://lnkd.in/dB-SqmH2 #brands #media #customers #context #advertisers #retailers #marketers #audience

The clock is ticking for V2 Cookie Consent Mode integration, and for brands targeting European audiences, failing to implement V2 will have a significant impact on your digital marketing strategy. And by “impact”, we mean: ✔️ Limited Reach: You'll be unable to capture data on new users from the entire European Economic Area (EEA). This means a significant chunk of your potential customer base becomes invisible, minimizing your ability to grow your audience and market effectively. ✔️ Data Disconnect: V2 is crucial for accurate campaign measurement. Failing to integrate it creates a data gap, impacting your ability to track campaign performance and make informed decisions about your marketing spend. Imagine steering your marketing ship blindfolded - that's the risk you take without V2. But wait, there's good news! You don't have to navigate this alone. Our Digital Marketing Team is here to help - they understand the complexities of V2 Cookie Consent Mode and the new GA4 platform. Get in touch with them here & let’s bring your platforms up-to-date ➡️ https://bit.ly/3TuhZQ0 #digitalmarketing #online