Ari Levenfeld’s Post

Ever wondered how the rapid advancements in AI are reshaping the world of digital marketing and advertising? Let's dive into a recent development that's been the talk of the town. Google has recently made it clear that despite the buzz around AI, they're not planning to replace their advertising sales staff with artificial intelligence. This comes straight from Philipp Schindler, Google's Senior Vice President and Chief Business Officer, during the Alphabet 2023 Q4 earnings call. Amidst restructuring and layoffs, Google aims to enhance efficiency and customer service, not to eliminate jobs due to AI advancements. They're testing new AI capabilities to support advertisers better, but the human touch remains irreplaceable in their strategy. It's a relief to know that in a world leaning heavily towards automation, the value of human interaction and expertise stands strong in Google's vision for the future. For a deeper dive into how Google is balancing AI advancements with the invaluable human element in advertising, check out the full article here: [https://lnkd.in/gP-AWw7m) Happy Thursday! #DigitalMarketing #AI #Advertising #Google Casey Jones

🔍 Decoding Facebook: A Product Dissection 🚀📊 Hello LinkedIn community! 👋 Today, I'm thrilled to share a deep dive into the intricacies of the world's favorite social platform - Facebook! 🌐✨ Join me on this journey as we dissect the key features, unveil real-world problem-solving capabilities, and explore the strategic decisions that drive Facebook's unparalleled success. From revolutionizing the way we connect to pioneering solutions for real-world challenges, Facebook has become more than a platform; it's a cultural phenomenon. Let's navigate through the algorithms, user-centric designs, and innovative solutions that shape the Facebook experience for billions of users worldwide. Ready to unravel the magic behind the blue interface? Buckle up as we explore the heart of social connectivity! 🚀🔍 #FacebookDissection #SocialMediaInnovation #TechExploration #datasciencejobs #datajob #jobsearch #hiringurgently #techjobs #dataanalyticsjobs #jobseekers #careerindatascience #jobapportunity #openforopportunities

With former CEO Eric Schmidt now executive chairman, and Larry Page resuming as CEO, Google attempted to develop a social network to rival Facebook in 2011 by launching Google+. In order to integrate Google+ throughout all of its services, Google positioned it as a “project” as opposed to a stand-alone product. Some people felt that Google+ was a better option than Facebook because it offered features like cleaner design and better photo sharing. Google+ was seen by Facebook CEO Mark Zuckerberg as an “existential threat” to the company. In an effort to outmaneuver Google, Facebook went into “Lockdown” mode, preventing employees from leaving the building. Facebook went so far as enticing hires away from Google, implementing procedures to aggressively recruit top talent. Google+ was unable to achieve the same level of traction and user adoption as Facebook, despite the company’s best efforts. Google eventually shifted Google+ from a standalone social network to more of a platform integration across Google’s products, effectively discontinuing it as a Facebook competitor. Facebook solidified its dominance in the social media landscape, while Google+ was unable to pose a serious threat despite the resources Google devoted to it. Facebook may have won that battle, but Google had their revenge against Yahoo. As fate would have it, Yahoo’s internet properties were acquired by Verizon Communications for $4.83 billion in 2016. That was significantly less than the $5 billion that Yahoo had previously had the chance to acquire Google for in the summer of 2002. ✍️ Subcsribers to my newsletter are invited to discover details in your inbox 📥 #billionaire #newsletter

🌐 The ongoing debate between Jim Jordan and Mark Zuckerberg has far-reaching implications, and digital marketers should take note! Let's explore how this news can benefit your digital marketing strategy. 🔍 Addressing Censorship Concerns: Jordan's claims of unfair censorship by Silicon Valley giants, including Meta, highlight the importance of unbiased content. As digital marketers, we understand the significance of reaching diverse audiences. That's why partnering with a reliable digital marketing partner like PRIMI is crucial. We ensure your content remains unbiased and reaches your target audience effectively. 💼 Stability for Success: CNN's report on Meta's layoffs emphasizes the need for stability in the digital landscape. When it comes to your digital marketing efforts, you need a partner you can rely on. PRIMI, a trusted digital marketing partner, provides consistent and reliable services, ensuring uninterrupted support for your campaigns. 🔒 Compliance and Trust: The power dynamics in the tech industry, as highlighted by Zuckerberg's influence, underscore the importance of regulatory compliance. At PRIMI, we stay up-to-date with industry regulations, ensuring your digital marketing strategies align with compliance requirements. Trust us to navigate the complexities and build a trustworthy brand image. By leveraging the insights from this news and partnering with PRIMI, you can optimize your digital marketing strategy and drive business growth. Don't miss out on the opportunity to enhance your brand's reach and impact! https://pr163.vip/ #PR163 #InternetMarketing #DigitalMarketing #TechNews #PRIMI #Partnership #BusinessGrowth #WebMarketing

Google has confirmed a strategic restructuring in its global advertising division, reducing "a few hundred" positions to pivot towards leveraging artificial intelligence (AI) for enhanced efficiency and creativity. The focus of the job cuts is on the "large customer" sales team, aiming to better support small and medium-sized businesses advertising on Google's platform. Despite layoffs, Google emphasizes expanding small business ad teams. This move reflects a broader trend of AI disruption across sectors, including advertising. Last week, Google's cloud computing unit introduced new AI tools to assist retailers in personalizing online shopping and improving in-store technology. #AI #Google #advertising #technology #business #cloudcomputing

From significant updates at OpenAI, Meta, Google and Reddit, Inc. to recent media layoffs, our February news roundup highlights 6 stories you should know about. Learn more ➡️ https://ow.ly/cG5u50QJz4S #AI #PR #PublicRelations #Communications #InvestorRelations

Recent reports have detailed that layoffs are expected to come to Google's Ad division this month. It has been revealed that many of those affected will be laid off or reassigned due to the rise of AI in the industry. As Google continues to pack its most important product, Google Ads, with generative AI features, it's no surprise that AI is replacing certain job positions. The introduction of a natural-language chatbot and an ad asset generation system based on a budget and goals given by the ad purchaser are just a few examples of the AI features that have been added. #google #techgiants #ai #generativeai #workforce #googleads #tech #technology #technologynews #workforce

Google lays off “hundreds” more as ad division switches to AI-powered sales | Ars Technica: Google is laying off "hundreds of employees" from its ad sales team, mostly in the "Large Customer Sales" division, due to the increasing use of AI in the ad products, such as natural-language chatbots and autonomous ad creation systems. This follows previous layoffs in other divisions and signals a shift toward AI-driven processes. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗱𝘆𝗶𝗻𝗴 ⬇️ Despite a lot of doomsaying from the Twitterverse on the demise of Google, how Microsoft and OpenAI are destroying the search industry and Google with it. Google just reported excellent year-over-year growth in several advertising sectors.  Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 billion.  Search, Google’s largest segment, was up 12.7% YoY to $48 billion for the holiday window.  Subscriptions drew $15 billion in revenue in 2023, up five times since 2019. Google is doing fine, despite the supposed doomsday scenario many seem to hope for. Let's not forget Google is a massive company with tremendous resources. Their good employer branding also helps them hire good talent. Looking forward, Google seems to firmly step on the gas with it's engineering efforts towards AI and Google Workspace. 👉 A personal note I am a Google Workspace user and I've seen a bigger push for new features and UI improvements in the last 6 months. Than I've seen in the past several years. Increased competition is definitely good for consumers and the industry as a whole. . #google

🤖 Google Plans Ad Sales Unit Reorganization with AI Integration Here is what we know: 🔄 Reorganization Rationale: 👉Positions in the ad sales unit are reportedly becoming obsolete due to the introduction of new AI-based tools by Google. 👉AI tools, like Performance Max, can suggest and create ads with minimal employee intervention, impacting the need for specific roles. 🛠️ Impact of AI Tools: 👉Performance Max, launched in 2021, has gained popularity for automating ad creation and scaling. 👉Generative AI capabilities were added, enabling the creation of custom assets with a few clicks. 📉 Previous Job Cuts: 👉Google carried out a major job cut earlier this year, releasing around 12,000 employees, marking the largest job reduction in the company's history. 🔀 Reorganization Announcement: 👉The ad sales unit reorganization was internally announced by Sean Downey, Google's president of the Americas and Global Partners, in a recent meeting. 🔍 Unspecified Impact on Jobs: 👉It is not disclosed whether the reorganization will result in additional job cuts. 🗣️ Employee Morale and CEO's Response: 👉During a meeting, an employee asked CEO Sundar Pichai about the impact of previous job cuts on growth, profit and loss, and employee morale. 👉Pichai acknowledged the impact on morale, describing the job cut as a challenging but necessary decision with long-term strategic benefits. 🚀 AI Integration for Efficiency: 👉The reorganization reflects Google's efforts to streamline operations, increase efficiency, and leverage AI technologies to automate tasks in the ad sales unit. What are your thoughts on Google's reported reorganization of its ad sales unit, driven by advancements in AI that automate ad creation and optimization? #Google #AI #ArtificialIntelligence #JobCuts #AdSales #Automation #Technology #Innovation #BusinessRestructuring #PerformanceMax