For CPG’s selling through national chains is easy but investing in local independent businesses is a better way to create a new generation of loyal local customers. Since these merchants know their customers (and their kids) they can create a real world personalized experience that transcend the digital world. #phygital #personalization
"Research shows that 74% of all consumers prefer to browse or buy at locally-owned stores Beyond the financial benefits and marketing ROI that in-store media networks enable in these smaller retail venues, brands that leverage the capabilities of these networks are also contributing to the social and economic fabric of the community in a positive way." Read more: https://lnkd.in/gtSms9-A #RetailMedia #DOOHAdvertising #ShopLocal