AppCard, Inc.’s Post

I enjoyed this article from Anders Mittag of Lobyco on the development of Customer Loyalty in Retail. -- Really well delivered insights and I couldn't agree more about loyalty programs paying for themselves, they are investments. Scalable, trackable and profitable communities that feed into your brand. Making what you offer (as a brand) resonate more. Thanks for sharing Anders. https://lnkd.in/eThTyySw

Most loyalty programs don't work. We usually think of loyalty as simply supporting a brand, a store, or a product. But how can we really tap into the full power of loyalty in the digital space? At its heart, loyalty comes from both emotional connections and practical satisfaction. Take my favorite coffee shop: the free coffee after ten purchases is nice, but what keeps me coming back is the barista who remembers my double cappuccino with hazelnut milk. Similarly, in e-commerce, while discounts and special offers might initially attract customers, these alone are not enough to ensure their lasting loyalty. It’s the deeper, more meaningful relationships that truly keep them coming back. Acknowledging this reality, I recently attended a webinar that brought together a mix of technical and non-technical leaders from various European e-commerce organizations, all focused on mastering loyalty in the digital marketplace. We discussed how personalization, data analytics, and AI can be utilized to enhance customer loyalty. Here are some takeaways from it worth paying attention to: ✍ Data analytics are pivotal, helping businesses unravel complex customer data to deliver not only what customers want but also when they want it.  ✍ The move towards AI enhances these efforts, making every customer interaction more insightful and impactful—every touchpoint is an opportunity to deepen loyalty. ✍ Personalization is key, as echoed by a speaker from a well-known UK wholesale food supplier during the webinar. They noted that 90% of people are willing to pay more for personalized services, which highlights how much customers value feeling uniquely understood. Strategies like customizing emails, offering unique deals, and ensuring a top-notch digital experience are crucial for converting casual browsers into loyal patrons. Without innovative strategies, a loyalty program might just become another unnoticed benefit, lost like those barely-used loyalty cards in your wallet. Is that the fate you envision for your business's loyalty efforts? ❓ What’s the best loyalty program you’ve ever experienced, and why did it stand out? Share your stories and ideas below—I’m all ears, especially over my favorite double cappuccino on hazelnut milk 😉 #ecommerce #loyalty

How to stand out in a competitive E-commerce landscape with loyalty programs? Here are some crucial insights to drive your loyalty program strategy: 🔍 Data Analytics: Harness the power of data analytics to decode intricate customer behaviors. Understand not just what customers want, but precisely when they want it. Data-driven insights pave the way for tailored experiences that resonate deeply with your audience. 🤖 AI Advancements: Embrace AI to elevate your customer interactions. Every touchpoint becomes an opportunity to forge stronger connections and deepen loyalty. With AI, anticipate customer needs, and deliver personalized experiences that leave a lasting impression. 💡 Personalization is Key: Personalization isn't just a buzzword—it's a game-changer. According to a leading UK wholesale food supplier, 90% of consumers are willing to pay more for personalized services. Customize emails, offer exclusive deals, and ensure a seamless digital journey to transform casual browsers into devoted brand advocates. Interested in how to personalise your loyalty strategy and cultivate lasting relationships with your valued customers? #Ecommerce #LoyaltyPrograms #DataDrivenSuccess

In today's challenging retail landscape, where the cost-of-living crisis looms large, retailers need innovative strategies to thrive. Our latest blog, authored by Billy McLintock, Senior Product Marketing Manager at Eagle Eye, dives deep into leveraging loyalty and promotions to navigate these turbulent times effectively. Discover how personalised loyalty programs and engaging promotions, as outlined by Billy, can not only drive customer satisfaction but also provide invaluable insights to drive promotional efficiency. It's time to revolutionise your retail strategy and emerge stronger amidst adversity. Read more: https://hubs.ly/Q02klnQ00 #RetailStrategy #LoyaltyPrograms #Promotions #CostOfLivingCrisis #CustomerEngagement

How can retailers assist customers beyond just slashing prices during these tough times? Here are my thoughts👇🏼

"...retailers invest a lot in standing apart, with stores that look different, websites that navigate differently, and experiences that feel different. Why not do the same for their most important CRM tool, their loyalty initiative, then?" An excellent question posed by Jenn McMillen. With consumers using only half of the rewards memberships they are enrolled in, and over 80% of executives acknowledging the similarity of their programs, there's a call for retailers to innovate and make loyalty initiatives more exciting. We've already seen some moves from brands like Sweetgreen and Petco, but there needs to be more of a push for innovation and change in this space. As retailers invest in distinct store experiences, websites, and services, the loyalty program should also stand out as a crucial CRM tool. #RetailMarketing #LoyaltyPrograms #CustomerRewards

A one-size-fits-all approach to loyalty won’t cut it any more. That’s the key finding from the latest Epsilon EMEA Customer Loyalty Index. In her comment piece for The Grocer, Maria Giacobbe, CLMP™️ discusses why creating compelling reasons for shoppers to come back again and again, beyond financial incentives, is essential for building long-term brand loyalty. #loyalty #online #shoppertrends #grocery

Did you know that top-performing loyalty programs can boost revenue from customers who redeem points by 15 - 25% annually? Learn how to maximize your customer loyalty program in this article. #customerloyalty #retailexperience #shoppingexperience #retailers #shopping

This is an interesting article from Modern Retail about how loyalty programs can be used as a tool for brands to help grow their base. Within the article, use cases of brands that have been able to collect first-party data and a deeper understanding of the breakdown of their customer base (loyalty versus non-loyalty members) in addition to more. Why do you join loyalty programs? Is it to earn points or rather to deepen your overall customer experience? I personally love the personalized offers offered to my interests. #Loyalty #LoyaltyPrograms #Retail #CustomerData

While customers are flocking to loyalty programs in the hopes of #discounts and #freeshipping, retailers can also use that first-party data to improve the customer experience and tweak growth strategies. #loyaltyprograms In this piece by Melissa Daniels, we speak to Kaylin Marcotte of JIGGY, Brendan Witcher of Forrester, Matt Smolin of Hang, Águeda Trujillo of waterdrop®, and Traci Graziani of francescas.