APCO’s Post

We are delighted to share that APCO has been certified as a Most Loved Workplaces®, according to the research and analysis of the Best Practice Institute (BPI). The certification from BPI includes a survey of APCO employees on various elements around employee satisfaction and sentiment including the level of respect, collaboration, support and sense of belonging they feel inside the APCO. Some of the attributes they highlight include our inclusive workplace, our systemic approach to collaboration, the strength of our values and the opportunity that every colleague has to shape their own APCO journey. We are grateful for all our colleagues who make APCO a great place to work and create an environment we all can love! Read more on why APCO is a Most Loved Workplace®: https://lnkd.in/eXMGsheh #myapco #apco40 #prcareers #consultingcareers #advisorycareers #mostlovedworkplaces

In the wake of COVID-19, public health has taken a back seat, but its importance hasn't faded. In their latest blog, mackenzie allen and Mackenzie Mittleman, MPH explore how we can rebuild trust in health institutions and address emerging health challenges like the opioid crisis, mental health and climate change. They discuss how investing in public health initiatives improves outcomes, saves costs and enhances brand reputation. Discover how evidence-based, equity-focused approaches and strong partnerships are key to creating resilient, healthier communities. Read the full article here: https://lnkd.in/e_xiZxq9 #publichealth #healthcare #ESG #uncommonground

APCO's Accelerate What's Right team offered each North America office the opportunity to send a colleague to ColorComm’s 9th Annual Conference, the nation’s leading women’s platform addressing diversity & inclusion across the communications, marketing, advertising, media and digital industries. The theme for the conference this year was "Reaching for More,” and the breakout and mainstage sessions reiterated that theme with key insights from leaders from corporate, retail and health care spaces in discussing topics such as career advancement, navigating the pointed pushback that DEI/ESG is facing throughout industries and building strategies for professionals and women of color to find holistic self-care while advancing DEI in the workplace.   Kudos to the team who represented APCO throughout the week including Tyler Blackburn, Kika Chatterjee, Trevor Greggs, Mikasa Modi, MPH and Camille Villafañe. The team was also able to connect with colleagues from APCO's West Coast team while in LA!

Imagine a workplace where bias is systematically addressed, personalized DEI training is the norm and language barriers are a thing of the past. This isn't a future fantasy—AI is making it possible today. In her latest blog, Alida Valle discusses AI's transformative potential, from personalized DEI training to tracking goals, tackling unconscious bias in hiring and enhancing workforce connectivity. Explore how you can drive meaningful change in your organization with AI. Read the full article here: https://lnkd.in/grRkSj3P #artificialintelligence #DEI #diversityandinclusion #companyculture #uncommonground

Congratulations to Imad Lahad on being appointed as the new vice chair of the Public Relations and Communications Association (PRCA MENA)!    #PRCA #buildinguncommonground

In a crisis, defending alone isn't enough. Sitting back can let the opponent score first, relying solely on reactive communications can leave your reputation vulnerable.   Daniel Becker's latest blog post highlights why proactive communication is crucial for managing high-risk reputational crises. Becker discusses why a strong offense can be your best defense in crisis response. From using your channels effectively to leveraging third-party validators, discover how to stay ahead of the narrative and turn the tide in your favor.   Read the full article here: https://lnkd.in/ezgpmEMt   #crisismanagement #proactivecommunications #reputationmanagement #uncommonground

University leaders, it's time to prepare for the new risk landscape! From social conflicts to national events, campuses are at the epicenter of it all. In his latest blog post, Brian Keeter discusses four guiding principles to help universities effectively prepare for crises. Learn how proactive planning, quick response, effective communication and strategic stakeholder relationships are key to navigating these turbulent times. Read the full article here: https://lnkd.in/ecjq9kgc #highereducation #crisismanagement #universityleadership #reputationmanagement #uncommonground

In a world defined by volatility, uncertainty, complexity and ambiguity (VUCA), leaders face unprecedented challenges.   Nic Labuschagne's latest blog post delves into how proactive risk management and strategic foresight can help organizations stay ahead of emerging crises. He discusses the strategies to build trust and stability in an unpredictable environment. Prepare your leadership and organization for the VUCA era.   Read the full article here: https://lnkd.in/dyUtDfJx   #crisismanagement #leadership #reputationmanagement #corporatereputation #corporatetrust

In today's fast-paced business world, traditional market research methods can be both costly and time-consuming. However, recent advancements in generative artificial intelligence (AI) are transforming the landscape, offering enhanced insights with unprecedented speed and depth.   In her latest blog, Ashley Hay explores how to navigate the complexities of AI, from addressing algorithmic bias to ensuring data privacy and conducting dependable ethical market research. Discover how to harmonize AI's capabilities with human insight for a balanced approach that delivers insightful and accurate results.   Read the full article here: https://lnkd.in/eZeTFvVP   #marketresearch #artificialintelligence #ethicsinai #datascience