Anteriad’s Post

🚀 Exciting News: Introducing 20/20 B2B! 🚀 Over the past few months, I've been exploring ideas around what kind of B2B problem I want to solve next. Here are the three areas that I’ve been thinking about: 1️⃣ Bad Data 2️⃣ Ineffective Customer Targeting 3️⃣ Stakeholder Misalignment Why those three? Because looking back I see clearly now how each played a part undermining the great work we did at Digital Pi. No matter how well we delivered on sales and marketing outcomes, we ran into walls that prevented our work from having greater impact where it matters. 🎯 Customer Targeting Takes Center Stage Getting customer targeting right has the potential to deliver huge benefits: a healthy funnel, increased sales and marketing ROI, and more revenue. For the last few months, I’ve been collaborating with Malcolm Friedberg to explore the idea of a new data-driven, always-on approach to ideal customer profile (ICP). Today Malcolm and I announce 20/20 B2B, our new consultancy dedicated to transforming customer profiling. Say goodbye to the traditional "once-a-year" account targeting; we're ushering in a modern, data-driven, always-on approach tailored to the dynamic markets of today. 🚀 Join Us on this Transformative Journey. If you're passionate about revolutionizing customer profiling and navigating the complexities of today's markets, let's connect! See what we're up to at www.2020B2B.com. #2020B2B #CustomerTargeting #icp

Curious about what makes B2B buyers tick? 🕵️♂️ Our latest blog post dives deep into the psychology and patterns behind their decisions. Whether you're looking to refine your marketing strategy or simply understand your audience better, this is a must-read! 👉 Discover the key factors that influence B2B buyers. 👉 Learn how to leverage data for smarter marketing. 👉 Get actionable insights to boost your campaigns. https://lnkd.in/gQ2_rK5p Don't miss out on these valuable tips to stay ahead . #B2BMarketing #BuyerBehavior #MarketingInsights #CMDAgency #MarketingStrategy #DigitalMarketing

The B2B buying process is a messy one. That's why you want personalized inbound AND outbound experiences that compliment each other. Introducing the power of a 3-tiered personalization strategy. 1️⃣ Start broad with scaled personalization to target wider audience segments of people visiting your website (like company size and buying stage). 2️⃣ Next, add more targeted personalizations for specific industries, intent, and use cases. Show these personalizations to people who are arriving from your paid ads. 3️⃣ Finally, create high-impact 1:1 microsites for your target accounts. Leverage your sales team to send these pages directly to the contact. This multi-tiered approach allows you to efficiently deliver personalized content, messaging, and offers to the right prospects at the right time. And the results speak for themselves - our own ABM program saw conversion rate lifts of 30-50% with this strategy. Learn more about this strategy and see real examples of it in action: https://bit.ly/3WDUcQE

There has been a shift in the B2B buying process. According to Antonia Wade, it's no longer a linear funnel, but a multi-stage journey involving strategy, exploration, and in-depth comparisons. Key Takeaways: 🔹 A single 'funnel' doesn't capture the complexity of B2B purchases. 🔹 A new five-stage framework offers a tailored approach for each phase of buying. 🔹 Effective targeting, seamless experiences, and faster conversions are achievable with the right strategy. 📌 Why does this matter for #MSPs? Because if your MSP is not targeting your buyer in the right way, you're not only missing out on potential leads but also risking your brand's reputation and trustworthiness in an increasingly competitive market. Aligning with the refined buyer journey ensures relevance, resonance, and a stronger connection with potential clients. Need help to get your marketing on track? Get in touch with LeftLeads MSP Marketing Agency - the people who get IT AND marketing. Get your free quote here 👉 https://lnkd.in/gpZENkmC #B2BMarketing #b2bmarketingagency #MSPMarketing #LeftLeads

In the ever-evolving landscape of B2B marketing and sales, one thing remains constant: understanding your buyers is key. Yet, in the quest for leads and conversions, many businesses overlook the power of buyer insights. Today, we're here to shed light on why paying attention to your audience isn't just important – it's essential. Dive in with us as we explore the transformative potential of buyer insights and why they should be at the forefront of your marketing and sales strategy. Ready to find out more? Check out our latest blogpost to harness the power of buyer insights 👇 #b2bmarketing #b2bsales #buyerinsights

Learn how data segmentation can enhance your B2B marketing strategies! Dive into this guide for organizing your data more effectively: https://okt.to/uZDj8y

Learn how data segmentation can enhance your B2B marketing strategies! Dive into this guide for organizing your data more effectively: https://okt.to/YFkCh3

Digital Marketing in the B2B space! Even after 3 decades, digital marketing still seems a bit out of place in the B2B arena due to the distinct nature of business interactions. B2B transactions involve longer sales cycles, decisions made by multiple levels of stakeholders, higher monetary value, and more extensive market research, which can make things seem a bit disconnected. However, when Webboombaa collaborates with B2B clients, we find a crucial common factor that works in our favor – personalization. Indeed, behind every business are individual employees, and these individuals anticipate the same level of tailored service as their B2C counterparts. For both Webboombaa and our B2B clients, we adhere to several principles to deliver this personal touch: - Deep Audience Understanding - Segmentation is Key - Tailored Content - Personalized Email Campaigns - Dynamic Website Experiences - Account-Based Marketing  - Personalized Recommendations - Engage via Social Media - Data-Driven Insights - Human Touch By following these practices, we not only foster robust connections but also heighten relevance, boost loyalty, and minimize obstacles, ultimately leading to tangible returns on investment. In the fast-paced world of B2B, personalized marketing isn't merely a tactic; it's a relationship-establisher. #webboombaa #digitalmarketing #B2BPersonalization #CustomerEngagement #TailoredExperiences #B2BRelationships #LinkedInTips

Folks in the B2B space…have you seen this shocking buyer journey data yet? Dreamdata recently published 8 B2B Benchmarks after analyzing data from 414 active B2B companies And it’s a goldmine of data around attribution and consumer behaviors. Here are some interesting stats: ➡️ A B2B buyer goes through 31 touches before making a purchase 😱 ➡️ An average B2B buyer journey takes 192 days (6 months) to move from first-touch to won-deal ➡️ Larger companies see 40% longer journeys (242 days) ➡️ Prospects that found you on a review site go through 63% shorter journeys What does this all mean? 1️⃣ Investing in just one channel is no longer enough. With 31 touches, you need to be present across every touchpoint, or risk losing out on brand awareness and conversions. Run cross-channel retargeting campaigns, readjust budget, and A/B test your creatives for each channel. Invest in both paid and organic marketing. Consolidate your data across every channel on one marketing dashboard to save time and energy on tracking and reporting. 2️⃣ Building a community is your #1 priority. Customer journeys where a Review Site is the first touch are 63% shorter than the average. Why? Simple – people trust others who have actually used the product more than anything else. Evangelists are the absolute core of any healthy business growth. And the best part? Word-of-mouth compounds for free. In the early stages, get as many people to try your product, and over-service them to keep them happy. 3️⃣ Treat social media as a brand building channel, not as a conversion channel. Social media ads are great for building an audience and sustaining long-term relationships–but it takes longer for prospects to purchase (222 days). What did you find the most interesting from the data? #b2bmarketing #marketingdashboard #buyerjourney #gtm

Learn how data segmentation can enhance your B2B marketing strategies! Dive into this guide for organizing your data more effectively: https://okt.to/xZ2Ol6