Creating Strategies, Games, and Mission-Driven Teams that Address Disruptive Trends w/YOU| TENCENT, EA & Activision | Inventor | Investor
Transmedia is the new media. Knuckles became the most-watched Paramount+ original series of all time, with over 4 million hours streamed during its premiere weekend. This comes right after Amazon announced that its Fallout series has been watched by more than 65 million viewers worldwide. The success of both shows underscores the the strategic shift where a story/world is told across multiple platforms, tapping into new audiences and enhancing brand presence. Following the premiere of "Knuckles," Paramount+ saw a 278% jump in viewership across other Sonic the Hedgehog content, highlighting transmedia's ability to attract new fans and invigorate existing ones. This surge points to a successful formula for cultivating brand loyalty and drawing a broader audience into the Sonic universe. The success of "Knuckles" and "Fallout" provides valuable insights for the entertainment industry: 🎮 Transmedia Storytelling Works: These shows prove that telling a story across multiple platforms can be a potent strategy for growing a franchise and reaching wider audiences. 🎮 Cross-Platform Engagement Is Essential: Storytelling across various media helps maintain audience interest and loyalty when executed properly. 🎮 IP Expansion Drives Revenue: Transmedia storytelling creates new avenues for IP growth and merchandising, offering additional revenue streams. 🎮 Diversification Is Key: Success in this space underscores the importance of offering a diverse range of content to cater to different tastes and demographics. The power of transmedia and collaboration.
Phillip Black
3mo
what's the most mid gaming IP that would make a good TV show?
Derek Gorman
2mo
As I've said before regarding Video Game to TV/Film, I think Hollywood will learn all the wrong lessons on this. With Comic Books, the studios hoovered up any and every thing comic related and beat it into the ground so much that it was unavoidable. The same will happen with games. HW will lean so hard and heavy into game IP's that it will do a disservice to the medium in the long term. For Hollywood, just because it can, it doesn't mean it should. Can Knuckles be regarded as a Paramount+ Original? The show may be there's or co-produced, but the characters, worlds and audiences were built up over time, by others.
Scott J.
3mo
Games tie into books tie into TV/films tie into games tie into... The 'day and date launches' fixation seems to have finally died its rightful death. Fallout has shown that fans are happily enjoying their favourite universes across multiple platforms, including revisiting older releases (check out how well Fallout's 10-15 year old games are doing) and boosting repeat profit cycles. New profit cycles fund new games, new seasons, new tie-ins. If you have a game, talk with your Narratives (and any Ghostwriters they know) about putting out a series of books set in your game universe. Don't leave it to the AAA studios to scoop up all the fans who want to read something in the games they play. The costs are likely a lot lower than you're imagining and it sets up a secondary income stream, possibly while the game is still in production/Early Access/etc. If you have a book series (looking at you fellow GameLit writers), talk with some of the small/mid-sized studios. Explore how you can turn those reader requests for "Can I play this game?" into "When can I play this game? as you form partnerships. You don't have to drop a AAA game to make fans happy, as an ever growing slate of Indie games are proving.
Gregory Adkins
2mo
I enjoyed Fallout, I can see a P2, however I don’t see a P3 and I don’t see a big screen play as the story has already been told. It appears once a game moves to movies, in general it will always have 1 or maybe 2 seasons and then it’s done. Don’t get me wrong to have a game, merchandise, and a movie is great. I just don’t see many properties having a long-term impact beyond the gaming genre. Time will tell.
Timothy Partee
2mo
And for every transmedia success, I can show you half a dozen failures. Not every story is a winner, not every transmedia production soars, it's still a big potential risk. I think you need to ask a lot of questions and have your ducks in a very good row in order for it to work.
Hadrien Enlart
2mo
Mostly shows the absence of good original new concepts and stories to use an old video game secondary character. I don't think it has to do with "transmedia" but more with opportunism (sonic movies did good, after the backlash) and less risk taking (existing fan base, nostalgia).
Philipp Jauch
3mo
I am curious. Sonic is one of the IPs which does Transmedia for ages. Sonic had six different series. First one started 1993. So why did it take 31 years to get successful? 😊
Gianni O.
3mo
Love to see this!
Renato Franchi
2mo
Been telling this for years!
Creating Strategies, Games, and Mission-Driven Teams that Address Disruptive Trends w/YOU| TENCENT, EA & Activision | Inventor | Investor
3mohttps://deadline.com/2024/05/knuckles-viewership-streaming-record-paramount-plus-1235902338/