Content Insider #860 - Sports Unification We love to see all of the video services – SVOD, AVOD, TVOD, FAST, time/day – getting into bidding wars over who is going to lock up exclusivity to show a specific sport. Especially since we're only casually interested in watching these events. Surprisingly, we were more than mildly interested in watching the female version of the Final Four basketball series. We'll probably watch some of the NBA basketball finals. And we half watched the Super Bowl (mostly for the ads). But other than that, we'd rather watch several good/great films back–to–back. But then quality and value is in the eye of the beholder so... Want to read this online - https://lnkd.in/g6YBM-Ar If you want the illustrations, ping us at andy@markencom.com If you like the article, share it with a friend. If you don't, share it with two enemies. – Andy
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THOUGHT-PROVOKING insight from sports agent Rich Paul (KLUTCH SPORTS GROUP, LLC) about the still-increasing value of athletes, especially as the regional sports network model evolves to more DTC and streaming. We've seen leagues and teams (big and small) continue to partner with players more to build more value together, through content collaboration and even direct calls-to-action to buy tickets or watch games. These relationships and the value athletes can provide beyond the games will only continue to grow as business models evolve and relationships with fans become more direct [via Semafor]
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#LinkedInSports challenge Day 26. Prompt: Break down a recent sports industry report or study and highlight key takeaways. This isn’t a report per se, but one trend I’ve noticed across the board in sports is the stadium experience beyond just the action that happens on the field or court. When I was a kid, I would beg my dad to take me to the game itself. Watching on TV just wasn’t the same. Now with 3D tv’s, HDTV, and the ability to watch multiple games at one time - going to the game itself has lost its luster for many people. This is especially true for younger generations who are used to consuming content in small bits and not over 3 hours. Teams and universities have tried to combat this by making the game itself an event with tailgates, game activities, giveaways, and other draws outside of just the game itself. I think organizations will need to continue to be creative in how they market themselves and keep fans engaged, and you can see the success of a team that has fully embraced this with the Savannah Bananas.
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Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
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It always blew my mind that Highlights, often in very real time, are valued from a league rights perspective that much less than the Live Broadcast rights when the younger generations are consuming much more of the former than the latter. Many leagues look at it as a form of marketing, but I would have to assume those Highlight rights will either command a much larger investment from these "social" networks or be used as a carrot for renewals with "Broadcast" partners in the future. #sportsmarketing #sportsbusiness #livesports #highlights #sportshighlights #socialmedia #sms #smsmarketing #socialsports
Sports Leagues Only Partially Monetize Highlights. That May Soon Change
https://www.sportico.com
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Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
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Partner Managing Director at Deloitte Digital. Digital Identity Expert, Retail Media, Cookieless Ad Tech/Media/Data Strategy, and Ad/Mar Tech Translator. Ex-Datalogix/Ex-Merkle/Ex-Dentsu
Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
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Seasoned Marketing Executive | Catalyst of Industry and Organizational Change | Team Leader With Global Experience | Results-Driven Brand Builder
It becomes a more exciting (almost theatrical) experience. It's bigger than just points in a game or win vs loss. Fans are more engaged and in some way may even identify with the athletes. If done well, it's also a great way to get new, more passive fans into a sport they may have otherwise dismissed. #sportsmarketing
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Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
ambassadorcentral.deloitte.com
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Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
ambassadorcentral.deloitte.com
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Is watching sports part of your weekly entertainment schedule? See how your behaviors compare to other sports fans in Deloitte’s new sports fan insights survey.
2023 sports fan insights survey
ambassadorcentral.deloitte.com
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