Andrew Webb’s Post

Have you avoided audio advertising because you're concerned about the content you sponsor violating your Brand values? You'll be happy to know there are some excellent solutions to keep your company safe, like Seekr Technologies. Using the combined power of AI and contextual learning - Seekr Technologies does a great job of letting you sponsor excellent, civil content that aligns with your values - and makes your cash register ring a ding ding. Let us know if we can introduce you to this modern brand safety solution. -- #OxfordRoad #BrandSafety #BrandSuitability #AI #Advertising #Audio #KPI #Content #AudioAdvertising #Performance #Growth #Strategy #Brand

Check out our most recent white paper on how AI can help sports orgs manage & maximize their content

In the ever-evolving #digitallandscape, #AI-generated content is becoming a go-to for many brands. But let's not forget the potential pitfalls. While AI can churn out content at an unprecedented rate, it lacks the #human touch - the ability to understand and #connect with emotions, cultural nuances, and ever-changing trends. It's a TOOL, NOT a REPLACEMENT. #Brands must strike a balance between efficiency and authenticity. Remember, your #audience values genuine #connection over #robotic efficiency.

How is AI being used for video in marketing? Vikram Chalana, CEO of Pictory, joined the Decoding AI for Marketing Podcast this week to share some insights. For instance, on the question of what trends he is seeing, "We're going to start seeing, and we probably already seeing, a lot of personalization, personalized videos, personalized landing pages, personalized everything. And it's kind of the whole trend of account-based marketing moving in that direction.. . . But we are getting asked from large companies in the B2C space for personalized videos in the consumer space. . . Here's example. A game company might want to send usage stats to each of their gamers in the form of a video." 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗵𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 and subscribe on your favorite podcast platform for biweekly episodes with hosts Greg Stuart uart and Rex Briggs. #AIMarketing #FutureOfCommerce #DigitalTransformation #DecodingAIforMarketing #MMAGlobal

🚀 Exciting News from Genki! We're Evolving into ThreeDimensionsStudio 🌐 Today marks a significant milestone for us at Genki. We're thrilled to announce a pivotal evolution in our journey: Genki is now expanding beyond text and venturing into a broader, more dynamic arena. To mark this grand transformation, we're adopting a new identity – welcome to ThreeDimensionsStudio! 🔗 Why the Change? Since our inception, Genki has been synonymous with innovation and excellence in the world of text-based solutions. But why stop there? The world is a vibrant tapestry of various media forms, and we're eager to explore and excel in all dimensions of content creation. 🌟 Introducing ThreeDimensionsStudio ThreeDimensionsStudio represents our leap into a more diverse spectrum of services. We're not just about text anymore – we're embracing video, audio, and beyond. This new name encapsulates our mission to provide comprehensive, multidimensional content solutions. 🤝 What This Means for You Broader Services: Expect a wider range of services that cater to all your content needs, from text to video and everything in between. Innovative Solutions: We're harnessing the latest technologies to bring you more creative, efficient, and impactful content strategies. Continued Excellence: While our scope expands, our commitment to quality and client satisfaction remains steadfast. 💡 Looking Ahead This is more than a name change; it's a promise to our clients, partners, and the industry. We're committed to staying at the forefront of innovation, pushing boundaries, and exploring new horizons. Join us on this exciting journey! Follow ThreeDimensionsStudio for updates, insights, and the latest trends in content creation. Thank you for being a part of our story. https://lnkd.in/exMWzqH7 #ThreeDimensionsStudio #ContentCreation #Innovation #NewBeginnings #MediaEvolution

In this exciting age of AI, we're revolutionizing how UGC performance creative is made with Airpost. ✈️ Airpost solves common creative headaches by offering: ✅ Free video shoots with real actors using your product ✅ Easy ad creation without the need for reshoots ✅ Unlimited video ad concepts for one low monthly fee ✅ AI-powered customization and editing Our patented AI engine combines footage of real actors with our vast library of avatar & b-roll content to generate endless ad variations. This allows brands to produce high-quality video ads at a fraction of the cost, freeing up budget for scaling campaigns. Key perks: 🎥 Faster turnaround (live ads in just weeks) 📝 No talent contracts or lengthy revisions 🧪 Constant stream of fresh creative to test 🎨 Full control over customization Join the waitlist 👉 https://lnkd.in/eg-zeSSi

2/52  This ad isn't real. The insight, idea & copy was generated using Springboards.ai in a recent ~15 min demo. #52weekproject #AI #genai #adcampaigns #advertising #aiart

Generative AI is reshaping the advertising landscape - here are 3 ways how 👇1️⃣ Driving efficiencies - one large advertiser was able to save 80% of their time on audio production workflows by using our platform. 2️⃣ Producing new creative opportunities - one fast moving consumer goods company was able to localize their audio content across their country, which was something that couldn’t be done before without GenAI. 3️⃣ Accelerating ideation - one large media company was able to use our platform to iterate through creative ideas and accelerate the delivery for their clients by over 50%. Explore more about how GenAI can elevate your audio advertising: https://lnkd.in/dPX72AQs #AudioStack #AIAudio #GenAI #adtech

3/52 This ad isn't real. The insight, idea & copy was generated using Springboards.ai in a recent ~15 min demo. #52weekproject #AI #genai #adcampaigns #advertising #aiart

Bodyarmor's Creepy AI Super Bowl Ad: A Marketing Misfire? Bodyarmor, The Coca-Cola Company's sports drink brand, debuts an AI-generated Super Bowl commercial titled "Field of Fake," contrasting "real hydration" with AI-created content. The ad features creepy visuals and a robotic voiceover, emphasizing the company's commitment to authenticity. Created using a "GenAI video and audio pipeline" and traditional VFX, the commercial showcases eerie transformations and unsettling scenes. Despite aiming to highlight the brand's authenticity, the ad's unsettling nature may deter potential customers. This misstep underscores the challenges of leveraging AI in advertising, as companies seek to balance cost efficiency with maintaining consumer appeal and brand integrity. #Bodyarmor #SuperBowlAd #AI #GenAI #Advertising #CocaCola #Marketing #Authenticity #BrandIntegrity #ConsumerAppeal #Misfire #Creepy #VFX #CostEfficiency #Challenges